YALE-NUS COLLEGE IDENTITY GUIDELINES INTRODUCTION This identity guide shares how we can apply the Yale-NUS identity system in a clear consistent manner to ensure that a unified image of the College is projected. Consistent application of the identity system across the College will strengthen the brand recognition both at home and abroad. These guidelines provides a general overview of the Yale-NUS identity system. It will help all users to apply the graphic identity consistently and effectively. THE YALE-NUS IDENTITY The Yale-NUS identity is designed to reflect the integral partnership between Yale University and the National University of Singapore. The identity takes on a similar but not the colour tones from its two founding partners. It also introduces a primary typeface that is distinct from each institutions’ existing typography - lending a bold and fresh look to the College. YALE-NUS COLLEGE WORDMARK PRIMARY STRAIGHT WORDMARK The two-colour, one-line wordmark should be used whenever possible. PRIMARY STACKED WORDMARK The stacked wordmark is useful in situations where limited horizontal space is available. The wordmark is not a font and it can’t be typed. It should be used as an image file. YALE-NUS IDENTITY Full name : Yale-NUS College Chinese name : ᘨṼෛےय़ᴺ Abbreviation : Yale-NUS / ᘨṼय़ᴺ (not YNC, YNUS or other permutations) To respect the brand name of both our founding institutions (Yale University and National University of Singapore), the College should be referred to as Yale-NUS, as the names of our founders should not be shortened any further. INSTITUTIONAL AND RESIDENTIAL COLOURS The Yale-NUS College institutional colours are a distinct and important part of the identity system. They provide a strong visual link across a broad range of applications. When applied consistently, they build visual awareness and sets the College apart from other institutions reinforcing its unique character. The primary colour palette is comprised of the Yale-NUS Blue and Yale- NUS Orange which is different from the NUS Orange and Yale Blue. In addition to the primary institutional colours, Grey has been selected to complement the institutional colours. Each Residential College has its own unique residential colour. It may only be applied to Residential College collateral (t-shirts, banners etc) and not College specific collateral. It is recommended that the Residential College colours be used together with the Institutional colours. When producing College and Residential College collateral, the correct pantone colours must be used. Please email [email protected] for the pantone codes. CLEAR SPACE AND MINIMUM SIZE Clear Space Maintain one cap-height or 20% of clear space on all sides of the wordmark. Minimum Size To ensure legibility, please do not print the horizontal wordmark smaller than 58mm, or the stacked wordmark smaller than 15mm.
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YALE-NUS COLLEGE IDENTITY GUIDELINES
INTRODUCTION
This identity guide shares how we can apply the Yale-NUS identity system in a clear consistent manner to ensure that a unified image of the College is projected. Consistent application of the identity system across the College will strengthen the brand recognition both at home and abroad. These guidelines provides a general overview of the Yale-NUS identity system. It will help all users to apply the graphic identity consistently and effectively.
THE YALE-NUS IDENTITY
The Yale-NUS identity is designed to reflect the integral partnership between Yale University and the National University of Singapore. The identity takes on a similar but not the colour tones from its two founding partners. It also introduces a primary typeface that is distinct from each institutions’ existing typography - lending a bold and fresh look to the College.
YALE-NUS COLLEGE WORDMARK
PRIMARY STRAIGHT WORDMARK The two-colour, one-line wordmark should be used whenever possible.
PRIMARY STACKED WORDMARK
The stacked wordmark is useful in situations where limited horizontal space is available.
The wordmark is not a font and it can’t be typed. It should be used as an image file.
YALE-NUS IDENTITYFull name : Yale-NUS College
Chinese name :
Abbreviation : Yale-NUS / (not YNC, YNUS or other permutations)
To respect the brand name of both our founding institutions (Yale University and National University of Singapore), the College should be referred to as Yale-NUS, as the names of our founders should not be shortened any further.
INSTITUTIONAL AND RESIDENTIAL COLOURS
The Yale-NUS College institutional colours are a distinct and important part of the identity system.
They provide a strong visual link across a broad range of applications. When applied consistently, they build visual awareness and sets the College apart from other institutions reinforcing its unique character.
The primary colour palette is comprised of the Yale-NUS Blue and Yale-NUS Orange which is different from the NUS Orange and Yale Blue. In addition to the primary institutional colours, Grey has been selected to complement the institutional colours.
Each Residential College has its own unique residential colour. It may only be applied to Residential College collateral (t-shirts, banners etc) and not College specific collateral. It is recommended that the Residential College colours be used together with the Institutional colours.
When producing College and Residential College collateral, the correct pantone colours must be used.
YALE-NUS COLLEGE IDENTITY GUIDELINESWORDMARK COLOUR APPLICATIONS
Full ColourThis version of the wordmark should be used whenever possible.
6 | Yale-NUS Graphic Identity Guidelines
Wordmark Color Applications
Full Color
This version of the wordmark should be used whenever possible.
2-Color Reverse on Blue Background
This is the second best option. However, do not use the two-color reversed wordmark on a color other than Yale-NUS Blue.
White Reverse on Solid Background
The solid white word-mark should be used on all other solid color backgrounds that contrast adequately.
2-Color Reverse on Orange Background
This option should be used sparingly. Do not use this word-mark on a color other than Yale-NUS Orange.
2-Colour Reverse on Blue BackgroundThis is the next best option. However, do not use the two-colour reversed wordmark on a colour other than the Yale-NUS Blue.
6 | Yale-NUS Graphic Identity Guidelines
Wordmark Color Applications
Full Color
This version of the wordmark should be used whenever possible.
2-Color Reverse on Blue Background
This is the second best option. However, do not use the two-color reversed wordmark on a color other than Yale-NUS Blue.
White Reverse on Solid Background
The solid white word-mark should be used on all other solid color backgrounds that contrast adequately.
2-Color Reverse on Orange Background
This option should be used sparingly. Do not use this word-mark on a color other than Yale-NUS Orange.
2-Color Reverse on Orange BackgroundThis option should be used sparingly. Do not use this wordmark on a colour other than the Yale-NUS Orange.
6 | Yale-NUS Graphic Identity Guidelines
Wordmark Color Applications
Full Color
This version of the wordmark should be used whenever possible.
2-Color Reverse on Blue Background
This is the second best option. However, do not use the two-color reversed wordmark on a color other than Yale-NUS Blue.
White Reverse on Solid Background
The solid white word-mark should be used on all other solid color backgrounds that contrast adequately.
2-Color Reverse on Orange Background
This option should be used sparingly. Do not use this word-mark on a color other than Yale-NUS Orange.
White Reverse on Solid BackgroundThe solid white wordmark should be used on all other solid colour backgrounds that contrast adequately.
6 | Yale-NUS Graphic Identity Guidelines
Wordmark Color Applications
Full Color
This version of the wordmark should be used whenever possible.
2-Color Reverse on Blue Background
This is the second best option. However, do not use the two-color reversed wordmark on a color other than Yale-NUS Blue.
White Reverse on Solid Background
The solid white word-mark should be used on all other solid color backgrounds that contrast adequately.
2-Color Reverse on Orange Background
This option should be used sparingly. Do not use this word-mark on a color other than Yale-NUS Orange.
Solid Black
7 | Yale-NUS Graphic Identity Guidelines
Wordmark Color Applications
Black Solid
Blue Solid
Black with 50% Tint
Blue with 50% Tint
Black with 50% Tint
7 | Yale-NUS Graphic Identity Guidelines
Wordmark Color Applications
Black Solid
Blue Solid
Black with 50% Tint
Blue with 50% Tint
INCORRECT USAGE OF THE WORDMARK
Unacceptable ColourDo not print the wordmark in a colour other than black or the Yale-NUS institutional colours.
On PhotographyDo not print the 2-colour wordmark on a photograph, regardless of the clear space.
If you must put the wordmark on a photograph, use the solid white version. Please be sure that the contrast is adequate for legibility.
ContrastDo not put the the full colour wordmark on a strong solid background. If you must print the wordmark on a strong solid colour background, use the solid white version.
DistortionNever stretch, distort, reconfigure, or tilt the wordmark.
8 | Yale-NUS Graphic Identity Guidelines
Unacceptable Color
Do not print the wordmark in a color other than black or Yale-NUS blue.
Incorrect Usage
On Photography
Do not print the 2-color wordmark on a photograph, regardless of the clear space.
On Photography
If you must put the wordmark on a photograph, use the solid white version. Please be sure that the contrast is adequate for legibility.
8 | Yale-NUS Graphic Identity Guidelines
Unacceptable Color
Do not print the wordmark in a color other than black or Yale-NUS blue.
Incorrect Usage
On Photography
Do not print the 2-color wordmark on a photograph, regardless of the clear space.
On Photography
If you must put the wordmark on a photograph, use the solid white version. Please be sure that the contrast is adequate for legibility. 8 | Yale-NUS Graphic Identity Guidelines
Unacceptable Color
Do not print the wordmark in a color other than black or Yale-NUS blue.
Incorrect Usage
On Photography
Do not print the 2-color wordmark on a photograph, regardless of the clear space.
On Photography
If you must put the wordmark on a photograph, use the solid white version. Please be sure that the contrast is adequate for legibility. 8 | Yale-NUS Graphic Identity Guidelines
Unacceptable Color
Do not print the wordmark in a color other than black or Yale-NUS blue.
Incorrect Usage
On Photography
Do not print the 2-color wordmark on a photograph, regardless of the clear space.
On Photography
If you must put the wordmark on a photograph, use the solid white version. Please be sure that the contrast is adequate for legibility.
9 | Yale-NUS Graphic Identity Guidelines
Contrast
Do not put the full color wordmark on a strong solid background. If you must print the wordmark on a strong solid color background, use the solid white version.
Incorrect Usage
Boxes
Do not put wordmark in a box. Instead, consider a band that stretches across a publication to hold the logo comfortably.
Distortion
Never stretch, distort, reconfigure, or tilt the wordmark.
BoxesDo not put wordmark in a box. Instead, consider a band that stretches across a publication to hold the wordmark comfortably
9 | Yale-NUS Graphic Identity Guidelines
Contrast
Do not put the full color wordmark on a strong solid background. If you must print the wordmark on a strong solid color background, use the solid white version.
Incorrect Usage
Boxes
Do not put wordmark in a box. Instead, consider a band that stretches across a publication to hold the logo comfortably.
Distortion
Never stretch, distort, reconfigure, or tilt the wordmark.
9 | Yale-NUS Graphic Identity Guidelines
Contrast
Do not put the full color wordmark on a strong solid background. If you must print the wordmark on a strong solid color background, use the solid white version.
Incorrect Usage
Boxes
Do not put wordmark in a box. Instead, consider a band that stretches across a publication to hold the logo comfortably.
Distortion
Never stretch, distort, reconfigure, or tilt the wordmark.
WORDMARK VARIATIONS
The Yale-NUS College wordmark cannot be altered or broken apart. Using the full wordmark is the best way to communicate your official connection to the College. In certain instances, where it is important for your audience to know the office/student group behind the communications, we have created a signature that reflects both the College word mark and the department/division/student organisation identity. For business communications, like letterhead, envelopes, and business cards, please use the College’s official collateral.
Students who wish to use the College word mark would need to seek prior approval from Public Affairs before applying it on communications and collateral. Student organisations are encouraged to adopt the Yale-NUS graphic identity guidelines to establish their relationship with the College.
CENTRE FOR INTERNATIONAL & PROFESSIONAL EXPERIENCE
CENTRE FOR INTERNATIONAL & PROFESSIONAL EXPERIENCE
Separate logos for your unit, project, student group, department or center add to the complexity and clutter of Yale-NUS College’s visual landscape. Below are the reasons why Yale-NUS does not adopt the practice of additional or new logos.
1. The Yale-NUS wordmark reflects our strong reputation.By using the Yale-NUS wordmark, you are tapping into a globally recognised brand identity and a reputation. Separate or unique logos often confuse the audience and your message.
2. A coordinated visual identity builds and reinforces the Yale-NUS brand. Seemingly unrelated logos do not serve the interests of the individual unit or Yale-NUS College as a whole. The name recognition of units within Yale-NUS is strengthened through the collective power of a single brand.
3. Using the Yale-NUS College wordmark makes communications clear.The most effective communications are simple. Multiple logos add to the complexity of communications and can confuse audiences.
4. Yale-NUS has sufficient resources to effectively promote its brand to the benefit of all units within the College.
Promoting a brand and logo takes considerable financial resources and time. Most initiatives do not have the resources or expertise to effectively brand themselves through widespread advertising and marketing. At Yale-NUS we work together to ensure that we collectively strengthen the Yale-NUS brand name through consistent application.
