Yaletown HostelComprehensive Design Iteration Stage Three

Paul Wittal | March 2012 | Major Project Two

PROJECT RECAPThe Yaletown hostel is Vancouver’s only

boutique hostel, and is about providing

guests with more than just a bed. With a

focus on atmosphere, social interaction

between like-minded travels and local

community engagement staying at the

hostel is an experience.

The core differentiating values of the

Yaletown hostel are social engagement

and a focus on amenities.

NAMEYALEHOUSE Boutique Hostel Simple and easy to pronounce.

Identifies with the hostels unique

location within the city.

Association with Yaletown’s historic

warehouses and the Round House.

Implies a casual laid back atmosphere.

Social, like a public house.

LOGO

The Yalehouse Boutique Hostel is located at 1043 Mainland Street.

LOGO

boutique hostel

LOGO

boutique hostel

COLOURS

A calming colour symbolic of the comfortable amenities.

A fun colour symbolic of the hostels social environment.

TYPOGRAPHY

abcdefghijklmnopqrstuvwxyzThe logo type is “Muli,” selected for its light weight and elegant feel.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuzwxyzThe offical typeface is “Myriad Pro,” headings will use the bold weight

in ALL CAPS. All body copy will be set in regular.

PHOTO STYLE

The photographic style is bright, lo-fi photography of real travelers.

ADVERTISING

boutique hostel

BECAUSE YOU DIDN’TJUST COME HERE TO

SLEEP

PERSONALSERVICE MORE

COMMON SPACE

HOSTELBAR GUEST

KITCHEN

FREE BREAKFAST

ROOF TOP HOT TUB

“You didn’t just come here to sleep.”

This is a concept for a series of ads

aimed at travelers using YVR-Airport

station. The Yalehouse’s target market

of international budget travelers aren’t

coming to Vancouver to sleep. Young

budget travelers seek adventure and

to experience the culture of a new

city while meeting new people. This

campaign focus on the value of the

hostels many unique amenities.

RACK CARDThe rack card will be used to market the

hostel at tourist information centres where

ever Metro Vancouver accommodations are

being promoted. The two sided rack card

will provide potential guests with some brief

information about the hostel and amenities.

The language and look will be similar to the

advertisements.

boutique hostel

Optati rem rae odipsa dolupta non conse del

ipsuntent qui officipsae culparum fugianda ipita

dolenias ex et aut min rati consed quas eostiae

expernate et eaquid molore re sim accaboratus as

Elendipit ut ea delesse optis ulparior alibusa nisque

ventenis est, et volore se landiat volendi genimin

ulpario mi, endem facessimus nosa volo earum nem

exces eatibus magnimpe peratur, nestrum il in eiciis

doloreperiae lab iumque nihillorerum.

WELCOME PACKThe welcome package will be given to all

arriving guests and will include a hostel

layout with room directions, key card, hostel

rules, list of amenities and a local area map.

The considered presentation of these

essential items will give the hostel a higher

perceived value. The primary design

component of the welcome pack will be the

fold out area map, which will help provide

guests with a local perspective of local

activities geared towards budget travelers.

boutique hostel

boutique hostel

ARE

A M

AP

WELCOME PACK

boutique hostel

AREA MAPExample of the foldout area map.

THANK YOU