Yandex and its approach in social search
Vladimir [email protected]
What is Yandex?
Web search resultsWeb search results
including rich mediaincluding rich media
and parallel sourcesand parallel sources
context advertisin
g
context advertisin
g
filterfilter
Yandex history
1989
Founding team
began the
development of
Yandex’s search
technology
1997
First to market with
Russian language search,
based on algorithms
developed since 1993;
ranking based on proximity
of words in search query
1999
Largest index in
the Russian
internet
2000
First to market
with “parallel”
search, query
refolmulation
and spell-
check
2001
Link-based
ranking
2003
Image search
2005
News clustering.
Office in Ukraine
2007
Search
algorithms
revision
2008
Data analysis
school
2009
Launching
Matrixnet – a
machine learning
technology
2011
NASDAQ IPO,
Office in Turkey
• Satellite images of Russia and Europe
• Live traffic congestion monitoring system
• User-generated input via GPS-enabled devices
• Yandex.Adresa – integrated with Yandex.Maps, helping users find local business listings and events
• Yandex.Panorams
Yandex maps and traffic
Yandex Panorams
Top 5 news of the hourTop 5 news of the hour
Other daily newsOther daily news
Local newsLocal news
Topic filtersTopic filters
Yandex News
• Innovative aggregation features
• News clustering by event and geography
• Name and fact extraction, links to biography and quotations
• No editorial intervention
• Technology-driven, politically agnostic
Product cardProduct card
PricesPrices
Local shopsLocal shops
Alike products
Alike products
AccessoriesAccessories
Product cardProduct card
PricesPrices
Local shopsLocal shops
Alike products
Alike products
AccessoriesAccessories
Yandex Market
• Price comparison and consumer reviews for shops and thousands of products throughout Russia
• Advanced recommendation engine
• Product description compiled by Yandex
• Prioritizes display of offerings from shops in close proximity to users, increasing
Recent addition to vertical searches
Yandex People Search
Personal profile
Related profiles
Main profile
How a user can control his appearance in the search results?
Permission to search
Permission to search
Social loginSocial login
Permission to search
Permission to search
Permission to auth
Permission to auth
Yandex People Search
• User can control search results• Only manual connection of the accounts in the
social networks
• We respect privacy concerns
• Able to login via OAuth without real registration at Yandex
Yandex People Search
SuspiciousSuspicious
So, what is Yandex?
Russian market
The largest European internet-company
~$10B capitalization on NASDAQ
Yandex HeadquartersMoscow, Russia
4000 people
11 offices: Russia, Ukraine, Kazakhstan, Belarus, USA,
Turkey, Switzerland, Thailand