M&S Marty EdwardsYCN BriefM&S Picnic Brief

VECTOR DESIGNS

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3 You have acheived the best possible thing you could have done this wonderful Summer Season we are in...

In this pack you have:

Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks

x1x1x1x1x1x1x4x4x4

You have acheived the best possible thing you could have done this wonderful Summer Season we are in...

In this pack you have:

Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks

x1x1x1x1x1x1x4x4x4

You have acheived the best possible thing you could have done this wonderful Summer Season we are in...

In this pack you have:

Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks

x1x1x1x1x1x1x4x4x4

M&S M&S

Upon buying your SUMMER picnic pack, this will freshen up your day

This is an eco family friendly seasonal picnic pack with an aim to entice your young freshfamilies to eat together

You have acheived the best possible thing you could have done this wonderful Summer Season we are in...

In this pack you have:

Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks

x1x1x1x1x1x1x4x4x4

Congratulations

Upon buying your SUMMER picnic pack, this will freshen up your day

This is an eco family friendly seasonal picnic pack with an aim to entice your young freshfamilies to eat together

You have acheived the best possible thing you could have done this wonderful Summer Season we are in...

In this pack you have:

Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Knifes & Forks Cups Plates

x1x1x1x1x1x1x4x4x4

on buying your SUMMER picnic pack, this will freshen up your day

This is an eco friendly seasonal picnicpack with an aim to entice your young families to eat together

There isnt going to be much missing in your summer, with this picnic packyour family will now blossum with love and this will be cherished

thus making your love for each other more with every tasty bite of cake!

Well Done

In this pack you have:

Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Knifes & Forks Cups Plates

x1x1x1x1x1x1x4x4x4

M&S x1x1x1x1x1x1x1x4x4x4

You have acheived the best possible thing you could have done this wonderful Summer Season we are in...

In this pack you have:

Croissant Orange Juice Cranberry Juice Cherry Tart Caramel Shortcake Strawberries Victoria Sponge Water Cups Knifes & Forks

Caramel Shortbread

Caramel Shortbread

Caramel Shortbread

Caramel Shortbread

Caramel Shortbread

1 - Place Name Holder

These were initially designed to be placed into the front of the box so that you would be able to see which product you would be selecting, They had to have a simple design but something which was consistant with the already created design.

2 - Information Booklet

This was the information booklet which was going to be placed into the large ready packed box, this would give you the needed information on what was already inside the box (also if the buyer had any allergies)

3 - Online Web Banner

The online web banner was to draw your eye into the public when the public first load up the marks and spencers website, however we didnt go with this design in the end as it wasnt what steph wanted for the final design.

Food to Make Your Summer

Walk In Store / Pick Up / PicnicCelebrate with your loved ones this easter. Our delicious Food to picnic makes days out easy

M&S picnic your way.

M&S picnic your way.

M&S picnic your way. M&S picnic your way.

M&S picnic your way.

Cranberry Juice Drink

Pure Orange Juice from Concentrate, Smooth and No Bits

Crunchy Butter Rich Shortcake Toppedwith Caramel and Milk Chocolate

All Butter Crisp and Sweet Pastry, Filled withJuicy Whote Morello Cherries and Cherry

Compote Baked in a Light Almond Frangipane

A Beautiful, fresh selection of British, hand picked Strawberries

M&S picnic your way.

M&S picnic your way.M&S picnic your way.

Vanilla Sponge Cake with Strawberry Jam & Buttercream Filling

Layers of Milk Chocolate & Belgian White Chocolate Mousse Hand Finished with White

Chocolate Curls with Sugars & Sweetener

Two Fresh, Crispy Freshly Baked Croissants

M&S picnic your way.

Pure Orange Juice from Concentrate, Smooth and No Bits

M&S picnic your way.

Cranberry Juice, Smooth and No Bits

M&S Marty EdwardsYCN BriefM&S Picnic Brief

WRAP AROUNDS

21 - Drink Wrap Arounds

These were the similar design to how the food would look, these were simple black and green to keep the theme running from marks and spensers, the design was a mixture of illustration and computerised type

2- Packaging Lid Design

The layout of these were much more digital however all the elements of this are hand rendered. This keeps the consistancy through our brief and makes sure that it has that user friendly feel about it still.

These are very similar to the drink wrap arounds however they are much smaller as they are only designed for parts such as orange and cranberry cartons.

3 - Carton Wrap Arounds

M&S picnic your way.

Still Water

M&S picnic your way.

£0.89

Orange Juice

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M&S picnic your way.

£1.00Layers of Milk Chocolate & Belgian

White Chocolate Mousse Hand Finished with White Chocolate Curls with Sugars & Sweetener M&S picnic your way.

M&S 1 2 3 4 5Pick up a ‘Picnic Your Way’ box Select your four desserts Select your drink Secure your box with a sticker Pay at checkout.M&S picnic your way

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Pick up a ‘Picnic Your Way’ box

Select your four dessers

Select your drink

Secure your box with a sticker

Pay at checkout.

How it works

M&S Picnic your way

1 2 3 4 5Pick up a ‘Picnic Your Way’ box Select your four dessers Select your drink Secure your box with a sticker Pay at checkout.

M&S Picnic your way

M&S Picnic your way

1 2 3 4 5Pick up a ‘Picnic Your Way’ box Select your four dessers Select your drink Secure your box with a sticker Pay at checkout.

M&S Marty EdwardsYCN BriefM&S Picnic Brief

DISPLAY NETS

3Packaging Nets

This packaging net was going to be a sleeve which slipped over the top of the simple brown eco friendly packaging, we decided to scrap this design as marks and spencers wanted eco friendly and more wasteage was not going to answer that.

Display Net

The display nets where to be sat on the shelves so that the customer can pick up a box of their chosen food product form this, the little section at the front was for the card holder items I also created.

3 - Display Stand Banner

The banner at the top of this design had to be clear and concise as it was going to tell the customer on how to package what they wanted to do and how they would go about doing it. Each design has a very clear message which is crutial

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M&S Marty EdwardsYCN BriefM&S Picnic Brief

PHOTOGRAPHS

4Taking the Pictures for Final

These are some of the range of photographs which i took when I was trying to get the pictures to send off for the YCN submission, i think that I have managed to capture some really nice images that can then be slightly photoshopped to create the style of images that we were wanting. The images alone look rather washed out of colour, but once placed onto a board surrounded by type and more images, they work exactly how we wanted them to. For me personally I think these have worked and created a professional feel to the final outcome.