We have aimed to persuade, inform and promote a group of young adults that love chocolate and that are willing to spend that little bit more on premium brands by promotional events to encourage new customers to fall in love with the brand. The first step is a promotional stall set up within supermarkets to encourage people to taste test the Green & Black’s products. A certain amount of people at the tasters will receive a promotional codes. The codes are then used on the website, this is where they find out just a little more about the Masterclass and if they are going to do it, they are then sent an information pack with everything they need to know. YCN Parters Niall Hargrave & Sam Wallbank Concept
Transcript
We have aimed to persuade, inform and promote a group of young
adults that love chocolate and that are willing to spend that little
bit more on premium brands by promotional events to encourage
As we were both type driven, we were going to play to our strengths although this meant we each had to do our sepurate tasks within the brief. My main focus during this brief was the branding and mockup up of the products, with Niall focusing on the content and layout of the printed materials.
Final resolutionsThere was a wide range of products that we came up with for the concept behind our project. The range featured promotinal materials for an exclusive Green & Blacks event, with informational material to accompany a promo back which is given out to people that took part in the in store tasters. The brand is consistant over the range of products and different
medias. As a collaborative effort we both constantly fedback to each other, keeping each other informed, making sure that all the decisions were agreed with both of us.
