A test of logic, A test of logic, research & research &

creativity will creativity will follow…follow…

Welcome to Welcome to Media Media StudiesStudies

Taster 2016Taster 2016

Today’s double lessonA quick course outlineMAIN TOPIC: FILM MARKETINGL1: Analysing budgets, box office and

production strategies that lead to hitsL2: Coming up with your own ‘pitch’ (in

small groups) for a new ‘hybrid’ film, including cast, title, concept, tagline

If there’s time, whip up a basic poster

GCSE GCSE MEDIA =MEDIA =

STUDYING MEDIA STUDYING MEDIA INDUSTRY/AUDIENCESINDUSTRY/AUDIENCES

BECOMING MEDIA BECOMING MEDIA PRODUCERS/EDITORSPRODUCERS/EDITORS

BEING SOPHISTICATED BEING SOPHISTICATED SEMIOTICIANSSEMIOTICIANS**

**analysing ‘media language’ of analysing ‘media language’ of media textsmedia texts

40% 40% exam, exam, 60% 60%

courseworcourseworkkLearning Learning

theory theory through through practical practical work & work &

researchresearch

COURSEWORK: 3 PRODUCTIONS

1. MAGAZINE COVER2. FILM POSTER (& more: cross-media)3. WEBSITE

EXAM: CONTROLLED ASSESSMENT

Paper issued in advance; you have 4 weeks to prepare your answers2018 topic: TV series

SAMPLE MAGAZINE COVERS

SAMPLE FILM POSTERS

SAMPLE WEBSITE screenshots

Blogs/YouTube: YouSample!You will be accessing one

of many Media blogs I run to boost Media students’ learning

So, log in, and go to: http://gcsemeeja.blogspot.lu/

Take a couple of minutes and click around in the Year 11 websites (still being worked on)

AS Films/A2 Videos: YouTubeYou can also view AS students’ film

coursework and A2 students’ music videos, CD covers, websites through ‘igsmediastudies’ on YouTube

A very quick sample of screenshots from this year…

TODAY you will…Begin learning about film production

practices, especially the link between:BudgetsBox office

Develop & deliver a short pitch for a new ‘hybrid’ film idea

Work individually and in pairs/3s

Lesson 1 LOsLO1: Can list key factors in box office

successCan provide example/s for theseCan use some specific terminology in

doing soQUESTION: What does ‘box office’

mean?

Summer 2015’s Top 10 Movies (US)

You are going to watch a 3-minute rundown of the top 10 at the US box office last summer

As you do, think about factors that you think influence whether a film will be a success or not

Make a note of any success factors you think of in the handout (another way to describe this is ‘production practices’

You have 2 minutes to note any ideas you already have before watching the video

Add notes as we go; make sure you are noting good examples of success factors

Follow-up Task: BudgetsHave a go at ranking these 10 by

budget, with 1 being the highestConsider if there is any link between

budget and box officeMake sure you have a clear list of

success factors and specific examples

Follow-up Task: The actual budgets

(3=) Jurassic World $150m (1) Avengers: Age of Ultron $280m (2) Inside Out $175m (8) Minions $74m (10) Pitch Perfect 2 $29m (6) Ant-Man $130m (7) San Andreas $110m (3=) Mad Max: Fury Road $150m (3=) Mission: Impossible - Rogue Nation

$150m (9) Spy $65m

Check off success factors behind the 2015 summer hits

ALL-TIME TOP 5 GLOBAL HITS?

Time now to play a game of Family Fortunes…

We need two teams…One question with 5 answers; you

can have 3 wrong answers before …It gets passed over to the other team

for a chance to steal the win!

THE ALL-TIME TOP 5 (Star Wars could rise higher!)

…AND FINALLYPick any one film (this can be another

one you know but we haven’t looked at yet) and write up (list/explain) the factors that made it a hit

Make sure you’ve included the budget and world box office (look it up in the Wiki), and are specific with your examples