Year of Art2012

Background

The opening of the new building of the Tel Aviv Museum is a major international anchor for the city and the country.

The new building will be the heart of a year of events which will deepen the city’s positioning as a cultural center .

Designed by Arch. Preston Scott Cohen and Amit Nemelich, the new building is a dynamic ornament made of 430 polished cement panels.

Rationale

The Year of Art is a major component of the city’s strategic plan to position Tel Aviv as a global city and a world cultural leader.

Goal

The opening will serve as trigger for artistic and cultural activity throughout the city.

The entire metropolitan area will come together in artistic celebrations .

Target AudienceArt lovers

General Public

International Visitors

Activities 2011 - 2012 1 .September 2011: Activities begin in city schools.

2 .October 2011: Official Opening by the Museum’s

International Board.

3 .Winter 2011-2012: Artistic activity in collaboration with the

Greater Tel Aviv’s cultural institutions.

4 .March 22-25 2012: Public Exposure :

A weekend of city-wide celebrations

5 .April-July 2012: Exhibitions, conferences, artistic events

1 .September 2011: Activities begin in city schools

Special educational programs in the city’s schools

Exposure of school children to the city’s cultural and artistic institutions

2 .October 2011: Official Opening by the Museum’s int’l board

October 26 – International press conferenceOctober 27 - Opening of Anselm Kiefer exhibitOctober 28 – Opening of Israeli Art exhibitOctober 30 – Inauguration of new buildingOctober 31 – International Board meetingsNovember 1 – International symposium on museum architecture

3 .Winter 2011-2012: Artistic activity in collaboration with

the Greater Tel Aviv’s cultural institutions.

Artistic and cultural activity with an emphasis on community initiatives and inclusion of national peripheral regions

4 .March 22nd 2012: Public Exposure

Open-air artistic extravaganza

Performances and special events in the city’s cultural institutions

24 hour festivities in the Museum

IKT 2012 – The International Association of Curators

Conference

Visits by leading international museum boards

Fresh Paint – Israel’s leading art show

Tel Aviv’s Houses from Within

Education Conference

5 .April-July 2012 :Exhibitions, conferences, artistic events

Friday March 23: Children create art @ MuseumSaturday March 24: Open galleries throughout the city

International Pecha KuchaSunday March 25: European Capitals of Culture

Directors’ Conference

March 23-25 2012: Popular Opening

Art Legacy

Establishing an annual contemporary art event

Inaugurating municipal studios for young artists

Open-air exhibit space

Positioning on global art tour map

Thanks!