YEARBOOK 04 BA (Hons.) GRAPHIC DESIGN Visiting Professionals on the course 2009 - 2012 Fred Bates Course Leader Craig Oldham Music Chris Jackson Elmwood The way it can engage people from all over the world without ever having to meet Enthusiastic. Enterprising. Hardworking. "I have watched the course grow as I have watched it develop, this development and change keeps it new and current." +44 (0)7971 046 190 [email protected] cargocollective.com/robynmak Placements Hallmark 32 35 34 64 65
Graphic Design Yearbook BA (Hons.) GRAPHIC DESIGN 4 BA (Hons.) GRAPHIC DESIGN YEARBOOK 04 2009 - 2012 35 William Skane-Davis Niall Hargrave +44 (0)777 57 277 57 [email protected]skane-davis.co.uk Placements ISC Sports When designing, my main focus is to find that clever aspect in a project. The brilliance of a concept is what makes great design stand out from the rest, rather than becoming ubiquitous. +44 (0)7722 22 1060 [email protected]niallhargrave.com Type led editorial and publications form my design practice. Attention to detail, bespoke letterforms and contemporary layout make my work. 34 Fred Bates Course Leader "I have watched the course grow as I have watched it develop, this development and change keeps it new and current." Robyn Makinson The thing that inspires me the most is Popular Culture. Combining my love of television and film with my penchant for colour, vector illustrations and packaging helps keep my work culturally relevant +44 (0)7971 046 190 [email protected]cargocollective.com/robynmak Visiting Professionals on the course Chris Jackson Elmwood Craig Oldham Music The way it can engage people from all over the world without ever having to meet Enthusiastic. Enterprising. Hardworking. 32 64 Pawel Adamek I like working primarily with illustration across a range of applications. I also like dogs and cats. +44 (0)7816 263 266 will@willduffydesign.co.uk willduffydesign.co.uk Placements Hallmark +44 (0)7856 797 072 [email protected]paweladamek.co.uk Placements Creative Spark Creative Lynx The past three years of my life have been; graphic design, music, guitar, books, snooker/pool, good ale, thought-provoking conversation and more graphic design. I will take these things with me wherever I go. Will Duffy 65 OUGD303 Brief 2 - Yearbook Introduction - Board 1/6 Introduction Myself, Ben, Niall and Jack made up the yearbook team for Graphics. The brief was to create a yearbook that was different from previous years. It was really open to anything we wanted to do which at first was terrifying, but once the ball got rolling it was great. Original Concept The original concept for this yearbook was to have a grid that was used throughout the entire document for everything. The grid however was for the portrait photography. So the first pages would of had a picture of everyone similar to the gallery pages at in the final yearbook idea. Then the position of each persons portrait would of been consistent throughout the yearbook. This concept won us the pitch, and eventually developed in to the final yearbook concept. Concept used Based on the original concept the idea was developed slightly. We wanted to use strong photography of each student and their work to bring the whole thing together. So still using the portraits of students we added in handwriting to personalise each picture of the students. That combined with some great photography formed the basis for the yearbook. Different layouts for pages made the pages different but kept the flow of the book. Break pages for Visiting professionals (VPs) gave the eye a rest from all of the photography and gives input from people not on the course. Using the concept of handwriting to personalise the people on the course that idea was translated across to the tutors. Finally to categories people in to groups to make the book a little easier to navigate, the idea of adding tabs to the page which were coloured to a certain type of design meant that you can see what type of a designer someone is by using the key. D S
When designing, my main focus is to find that clever aspect in a project. The brilliance of a concept is what makes great design stand out from the rest, rather than becoming ubiquitous.
Type led editorial and publications form my design practice. Attention to detail, bespoke letterforms and contemporary layout make my work.
34
Fred BatesCourse Leader
"I have watched the course grow as I have watched it develop, this development and change keeps it new and current."
Robyn Makinson
The thing that inspires me the most is Popular Culture. Combining my love of television and film with my penchant for colour, vector illustrations and packaging helps keep my work culturally relevant and visually stimulating.
The past three years of my life have been; graphic design, music, guitar, books, snooker/pool, good ale, thought-provoking conversation and more graphic design. I will take these things with me wherever I go.
Will Duffy 65
OUGD303Brief 2 - Yearbook Introduction-Board 1/6
IntroductionMyself, Ben, Niall and Jack made up the yearbook team for Graphics. The brief was to create a yearbook that was different from previous years. It was really open to anything we wanted to do which at first was terrifying, but once the ball got rolling it was great.
Original ConceptThe original concept for this yearbook was to have a grid that was used throughout the entire document for everything. The grid however was for the portrait photography. So the first pages would of had a picture of everyone similar to the gallery pages at in the final yearbook idea. Then the position of each persons portrait would of been consistent throughout the yearbook. This concept won us the pitch, and eventually developed in to the final yearbook concept.
Concept usedBased on the original concept the idea was developed slightly. We wanted to use strong photography of each student and their work to bring the whole thing together. So still using the portraits of students we added in handwriting to personalise each picture of the students. That combined with some great photography formed the basis for the yearbook. Different layouts for pages made the pages different but kept the flow of the book. Break pages for Visiting professionals (VPs) gave the eye a rest from all of the photography and gives input from people not on the course. Using the concept of handwriting to personalise the people on the course that idea was translated across to the tutors. Finally to categories people in to groups to make the book a little easier to navigate, the idea of adding tabs to the page which were coloured to a certain type of design meant that you can see what type of a designer someone is by using the key.
DS
OUGD303Brief 2 - Yearbook Portraits-Board 2/6
Portrait photographyEarly on at the start of the initial idea stage of this brief I told the group that I had seen a photographer called Martin Schoeller at art foundation. He does these really intense close up shots of the face, with ring lighting around the eyes. I showed the group some pictures and we all thought the idea would work and we should try it. We did a test shoot figuring out the setup and lighting and it worked really well. The actual shoot was exactly the same, we setup everything organised times for people to turn up and produced these pictures. Within the shoot itself we all had main roles, aswell as doing a bit of everything. My main role for most of the day was to sit on the computer and check every shot that was taken. If it was soft on focus or they blinked we took the picture again. So it was quality control really. I was really happy with the pictures we took and it was a great team effort.
Photography ConceptThe concept behind the photography was to take a selection of shots. The different styles included serious, laughing, looking in directions and a couple fun ones. The main ones we used were for the gallery pages where I mentioned it would look good if everyone was looking at each other. The gallery idea was part of the original idea and I was still really keen on keeping that idea. Our photographer did a great job of taking the shots and I felt that the day we spent doing it was a complete success.
Photography GridThe grid shows the whole year and is in the middle of the book. The next page is the name of each person in their own handwriting. This was to make each person have a little more personality in the yearbook and make it more personal.
DS
OUGD303Brief 2 - Yearbook Setup and Showcase pages-Board 3/6
Yearbook work organisationIt took 2 full days to organise all of the work that everyone gave us to be photographed. We had to do this to organise people in to their categories for their individual pages too.
Two different shotsWe setup two different shots for the showcase pages and the individual pages. To the left in the picture is the showcase area, which we shot on the first day. I had seen the crane when it was being used on a shoot on another course and thought that some top down shots using that would work really well so that was one of our main shots. Ben and myself had the induction on how to set it up and it was one of our main bits of kit.
Individual shot setupFor this shot we setup a area against a wall with a dark grey background. The idea of the shot was to have a separation between the flat background and the walls. This would create a dark space and make the shots more interesting. We had two different types of shots on this setup. The top down shot which we used the crane for. Shots like this were used as full bleed and normal pictures in the book for the individual pages. The second type of shot was when the camera was just floating. This was mainly used for packaging and 3D work.
LightingWe used two lights again for this shot. One pointed at the right wall to reflect light from the right across the work, and a light on the left looking at the ceiling to diffuse the shadows. We also used some white card to diffuse big shadows if necessary.
ShowcaseThe showcase shots were the first to be setup and they were a combination of everyones work in their main category. For this shot we used two sets of lights pointed to the ceiling set at 4.2 and 5. We had a tripod setup with a Canon 550D, shooting at 24mm. Mark Howe was a great help with the photography he taught us a lot in the 1 day he was with us.
The way we did the photography was set up one side of the page and take the shots we needed. Then setup the second side and take the shots we needed. It worked well, but meant that there was a lot of post production processing.
Top downThis is an example of a top down shot. My camera is mounted on to the crane. I then setup a tether to my Macbook. The tether allowed me to remote control the camera when it was at the top of the crane. Then the different deliverables are laid out and we take the pictures. The settings used on the camera were 1/125s, F14, ISO 100. These settings were suggested by Mark Howe when he was helping us. These settings combined with the lighting produced some great pictures. My roles for the photography did revolve around the top down photography and making sure the pictures were of a certain quality on the computer.
Main RollMy main roll of the yearbook revolved around the photography. I did the processing for nearly all of the pictures of work and showcase photography. We shot everything in RAW format which meant a steep learning curve to edit them. For individual photos we needed to keep the grey as similar as possible so to do that I changed the:
Temperature 5300Tint +11Exposure +1.45Blacks +5Vibrance +50Saturation +11
Everyone’s photo was slightly different, but I aimed to keep the settings around the ones above to keep them consistent. After that I would change the picture to as large as possible and 300DPI. If the focus was a little soft in areas I would duplicate the image and use the highpass setting to sharpen it. Any other issues were usually solved with the curves tool.
Product shotsThe other main shot for the individual pages was this style of shot where the camera was floating to get different angles. When it came to shots like this I mainly checked the photo’s were in focus and looked good.
DS
OUGD303Brief 2 - Yearbook Tutor and VP pages-Board 5/6
Fred BatesCourse Leader
"I have watched the course grow as I have watched it develop, this development and change keeps it new and current."
Lorenzo MadgeCourse TutorI’m lucky , I teach. I have witnessed design innovation that has stopped me in my tracks and filled me with envy and admiration. What’s amazing is that most of this impressive creativity has come from people that I teach. It’s encouraging to know that the calibre of our students will bring enormous benefits to an industry that I love. That is truly inspiring.
Visiting Professionals on the course
Chris JacksonElmwood
Craig OldhamMusic
The way it can engage people from all over the world without ever having to meet
Enthusiastic. Enterprising. Hardworking.
Mark HoweVisiting StaffGetting older is generally rubbish, but being able to help students become what they want to be is one of the positives. I’m much better at pub quizzes nowadays too.
Tutor pagesAs with the portrait pages, we wanted to add a personal touch from the tutors as well as a quote from them. This also kept it consistent with the visiting professional pages.
Visiting professionalsAgain we got the marks of the visiting professionals that visit the Uni. Mark Howe helped a huge amount with the photography of the yearbook. The signature was a way to personalise each page.
Visiting professionalsAgain we got the marks of the visiting professionals that visit the Uni. Mark Howe helped a huge amount with the photography of the yearbook. The signature was a way to personalise each page.
DS
OUGD303Brief 2 - Yearbook Placement page, Type Layout and key-Board 6/6
Placements
Placement PageAs we were including peoples placements on their individual pages, the idea to put all of the logos of the places people are visiting was thought of. The grid used for the gallery pages was used loosely to organise the logos. Also to keep with the rest of the pages, orange white and red were the main colours used.
Type LayoutThe layout for the type varied from page to page. The usual layout was to have the name at the top of the page size 22pt in Century Gothic Bold. The main type is then split and at the bottom of the page in either 2 or 3 columns. It is set in Helvetica Neue size 7pt with 10pt leading. The first column had personal information. If the individual had placements then they went in to the second column. If not then each student had a personal statement on their page.
Typography & Layout
Image
Branding & Identity
Editorial & Publishing
Retail & Packaging
Design for Screen
Typography & Layout
Image
Retail & Packaging
Brand & Identity
Editorial & Publishing
Design for Screen
Categories KeyAs mentioned on previous boards, we sorted people in to categories that they wanted to be in. For example I chose branding, typography and packaging that means I have a purple, red and blue mark on my page. The key at the front and back of the book allows people to look at it while they are on the page as they line up with the key.
Categories KeyThe key on the back pages lines up with the tabs on the right side pages which are at the bottom right of the page.
My practice outputs a diverse range of work, underpinned by resolving issues concerning identity and promotion for the culture sector. Eclectic working methods coupled with enthusiasm for the inane are what I consider to be my practice’s defining characteristics.
Chris Starkie
My world consists of football, travel & lots of rum, I also like to design stuff and when I do it’s type, editorial, print & promotion.
Throughout my design practice I’ve wanted to challenge myself to find my own style of illustration. The work I aim to produce is all about branding and identity with a secondary focus on promotion.
