Created by artistswith nature in mind.

SoMe ‘House Party’ Award NominationThe Handcrafter Color Collection Launch, Oct. 2013

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YOLO Colorhouse is an artist-founded, woman-owned paint company located in Portland, OR. We create zero VOC, low odor interior paints that are safer for your home and better for our planet.

In October 2013, we released our newest color palette, The Handcrafter Color Collection. This is a big deal, since new palette releases only come around once every 4 years! Led by a 2-person social media team (Puji and Kim), this color launch spanned an entire month on Facebook, Pinterest, Twitter and our Blog.

ABOUT US

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The Handcrafter Color Collection, 36 harmonious hues, is inspired by the spirit of makers and their craft. Designed with a richness and complexity you can feel, these contemporary hues embody the energy of the makers’ materials in the color families of BISQUE, BEESWAX, GLASS, WOOL, METAL, and WOOD.

THE HANDCRAFTER COLOR COLLECTION

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Collaboration was integral to the success of this campaign. In order to expand our social reach, we tapped like-minded companies whose products matched each of the crafts in our Handcrafter palette. We were able to secure an all-star lineup with the following collaborators: Heath Ceramics, Bee Local Honey, Esque Studio, Tufenkian Carpets, Rejuvenation, and The Joinery.

COLLABORATION

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WIN A HANDCRAFTER KITCHEN

Each collaborating partner contributed one item to our Handcrafter Kitchen prize - the grand finale of our campaign! We used Shortstack as the interface on our Facebook page to fan-gate and manage the entries, with one lucky winner chosen at the end of the promotion.

In addition, we kicked off the campaign with a sponsored blog post on The Kitchn, with links to the contest landing page. Designed to inspire, daily posts of in-house generated visual content coupled with collabora-tion from our social media partners help tell the larger story of the Handcrafter Color Collection.

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We saw a marked increase in Shares, Likes, Comments, Repins, Page Views, Open rates and Follows across all social platforms YOY.

But more importantly, our collaboration brought to life the SPIRIT of the Handcrafter Color Collection for tens of thousands of people through social media - much more than what we could do on our own. Our colors were no longer just something you would SEE when painted on your walls, but their inspiration was something you could FEEL.

THE RESULTS

Company: YOLO Colorhouse

Company Location: Portland, OR

Campaign: The Handcrafter Color Collection Launch, October 2013

Category: House Party

Team Members: Puji Sherer and Kim Martin

Social Media: facebook.com/yolocolorhouse

pinterest.com/yolocolorhousetwitter.com/yolocolorhouseyolocolorhouse.com/blog

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Color Family Description: the BISQUE color family is a group of whites, rang-ing from bright white of porcelain to the muted hues of earthenware.

Collaborative Partner: Heath Ceramics

Heath Ceramics social reach: 14,843 Facebook fans, 7,481 Twitter followers, 2,243 Pinterest followers

Combined Facebook reach: 57,991

Weekly YOY increase of website page views: +54%

Weekly Facebook engagement total (Likes, Shares, Comments): 227

Weekly Pinterest engagement total (Likes, Repins): 156

Email Marketing open rate: 28%

BISQUE

Color Family Description: the BEES-WAX color family is a group of honey-colored golds, with undertones that shift from orange to green.

Collaborative Partner: Bee Local Honey

Bee Local social reach: 1,089 Face-book fans, 992 Twitter followers

Combined Facebook reach: 44,237

Weekly YOY increase of website page views: +33%

Weekly Facebook engagement total (Likes, Shares, Comments): 177

Weekly Pinterest engagement total (Likes, Repins): 188

Email Marketing open rate: 27%

BEESWAX

Color Family Description: the GLASS color family is a group of cool and cloudy greens reminiscent of Depression era milk glass.

Collaborative Partner: Esque Studio

Esque social reach: 1,150 Facebook fans, 15 Twitter followers, 4 Pinterest fol-lowers

Combined Facebook reach: 44,298

Weekly YOY increase of website page views: +40%

Weekly Facebook engagement total (Likes, Shares, Comments): 227

Weekly Pinterest engagement total (Likes, Repins): 105

Email Marketing open rate: 26%

GLASS

Color Family Description: the WOOL color family is a group of relaxed grey blues that reflect the depth of hand-dyed yarn.

Collaborative Partner: Tufenkian Car-pets

Tufenkian social reach: 1,703 Face-book fans, 1,007 Twitter followers, 216 Pinterest followers

Combined Facebook reach: 44,851

Weekly YOY increase of website page views: +18%

Weekly Facebook engagement total (Likes, Shares, Comments): 124

Weekly Pinterest engagement total (Likes, Repins): 157

Email Marketing open rate: 25%

WOOL

Color Family Description: the METAL color family is a group of steel-colored neutrals designed for a modern aes-thetic.

Collaborative Partner: Rejuvenation

Rejuvenation social reach: 20,192 Facebook fans, 2,151 Twitter followers, 6,011 Pinterest followers

Combined Facebook reach: 63,340

Weekly YOY increase of website page views: +24%

Weekly Facebook engagement total (Likes, Shares, Comments): 302

Weekly Pinterest engagement total (Likes, Repins): 129

Email Marketing open rate: 24%

METAL

Color Family Description: the WOOD family is a group of mahogany reds and teak-tinged oranges, full of richness and elegance.

Collaborative Partner: The Joinery

Joinery social reach: 6,300 Facebook fans, 1,569 Twitter followers

Combined Facebook reach: 49,448

Weekly YOY increase of website page views: +30%

Weekly Facebook engagement total (Likes, Shares, Comments): 287

Weekly Pinterest engagement total (Likes, Repins): 103

Email Marketing open rate: 24%

WOOD

Win a Handcrafter Kitchen on Face-book, from YOLO Colorhouse, Heath Ce-ramics, Rejuvenation, Bee Local, Tufenkian Carpets, The Joinery and Esque Studio.

From our winner: “I live in a 1926 Denver bun-galow with my husband and son (plus another on the way)…We really value craftsmanship and quality, and these prizes will fit perfectly with our values and lifestyle. We also strive to be as eco-friendly as possible, so the YOLO Colorhouse paint will be a wonderful addition to our home.”

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THE CONTEST

Facebook Recap30 posts from Oct. 7 - Nov. 18, 20131040 total ‘Likes’219 total ‘Comments’85 total ‘Shares’1,479 total Fan Growth

Pinterest Recap6 Handcrafter boards created245 total Handcrafter pins731 total Handcrafter ‘Repins’107 total Handcrafter ‘Likes’

Website Recap Oct. 7 - Nov. 18, 2013 YOYPage Views +36%

SOCIAL STATS

Pageviews2013 vs 2012

“In a region populated by artisans, it seems fit-ting that a local paint company has captured the color, texture and spirit of beautiful hand-crafted work. Unlike most paint companies, Lowe and Young do not rely on computers to generate color ideas. Instead, in a backyard studio in Portland’s Mississippi Avenue neigh-borhood, they mix paint by hand using a low-odor, zero-VOC formula and adding pigments to achieve the desired hues.” -- Janet Eastman, The Oregonian, October 2013

“Drawing on their artist backgrounds, YOLO Colorhouse co-founders Janie Lowe and Vir-ginia Young debuted a new collection of artist-crafted colors that combine the spirit of early American crafters with current trends in color and design. Designed with richness and com-plexity, the Handcrafter Color Collection in-cludes 36 harmonious interior hues that reflect today’s emphasis on bringing the handmade into the every day.” – Retrofit Magazine, October 2013

MEDIA HITS

SoMe ‘House Party’ Award NominationThe Handcrafter Color Collection Launch

Thank you for your consideration! -- Puji and Kim