May 8, 2019
YouAlready
HaveInfluence
The term “Influencer” has
become ubiquitous
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become ubiquitous
throughout social media as
meaning someone who has
many followers and is
somewhat of an internet
“celebrity.” But we all
inf luence the people around
us with everything we do.
Every interaction you have
with someone has the
potential to inf luence their
future actions. Poor
interaction can inf luence one
to make a certain decision,
while good interaction
inf luences one to make a
different decision. What are
you doing to make sure that
your inf luence is not only
positive but the best
representation of yourself?
How is your inf luence adding
value to the lives of those
around you?
As our businesses and brands
grow, so does our circle of
inf luence. This growing circle
of inf luence is something that
should be valued and treated
as such, not something to be
taken for granted, so be sure
to use your inf luence for good!
Are you someone that your
circle can trust? Are your
values aligned with what you
are saying? If not, and you
aren’t doing the same as you
say, you will lose credibility
and trust, and therefore
inf luence with your circle.
Recently, Southern California
had a Super Bloom of
wildf lowers, which was a
dream come true for the many
Instagrammers of the area,
and the many self-proclaimed
and paid Influencers of the
area f locked into town to take
photos frolicking and rolling
in the poppies, creating
enviable pictures for all to
admire – near and far. Of
course, who wouldn’t want to
recreate these beautiful
pictures which were taken
only a short 2-3 hour drive
away? The problem this
created was that rolling in
these f lowers, picking them to
put in your hair and behind
your ear – this is not only
glorifying the destruction of
nature but is also killing a
protected species (i.e., illegal).
Those “Stay on the trail”
signs are there because critters
like rattlesnakes live beyond
the trail, and pollinators will
be disturbed when one
ventures off trail.
What can we do to revel in
nature without inadvertently
ruining it? What can we, as
people with Influence, do to
encourage doing the right
thing in any situation, not just
nature as in this example?
Show pictures of yourself with
your feet planted firmly on the
trail, not just an edited
caption saying, “No f lowers
were harmed when taking this
photo.” We need to not only
use our inf luence showing
ourselves doing the right thing
but encourage the promotion
of others who are doing the
right thing, not just the best
looking photos.
So please, use your inf luence
for good. Whether you
consider yourself to be an
Influencer or you are
speaking to one person – your
actions matter and will cause
a reaction. Do the right thing,
whether you are going to post
the photo on Instagram or
not, is what matters.
B E C K Y W E E K S
Youth
Environmen
tal Alliance,
San Diego
Coordinator
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www.YEAFr
og.org
becky@yeafr
og.org
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