Rethink
INFLUENCER
MARKETING
● Then vs. now
● Rethink Influencer
● Success planning
● Insightful reporting
Then vs now
2010 2016
Rethink
influencer
THINK
MEDIA PUBLISHER Social Profile
TRACK READERSHIP Follower Data
then now
Paid Earn
Own
Influencer marketing strategy
ANALYSIS
ARTIFICIAL INTELLIGENT CONSULTANCY
success
planning
SUCCESS CRITERIAS
Brand relevancy
Right audience
Amplification factors (engagement)
Reach (awareness)
ROI
applied technology
DemographicGeographicContent category Brand mentioned Engaged Content format Social devote Social impact (engagement + reach)
Reporting
currently
currently
applied technology
Layering media impact Sentimental reportROI evaluation
Thanks!