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You Have a Friend Request Jennifer Woodley Communication Specialist @jenwoodley24 OMG! SOCIAL WHAT? LOL! Accep t Decli ne Block
| Date post: | 16-Apr-2017 |
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You Have a Friend Request
Jennifer WoodleyCommunication Specialist
@jenwoodley24
OMG!
SOCIAL WHAT?
LOL!
Accept Decline Block
Hello @jenwoodley24• Communications Specialist
– Internal/External Communications
– News Blogs & E-News– Website– Social Media
• Facebook, Twitter, LinkedIn
MBA MILLENIAL AWESOME!
Hello @iamDublin
CUTE MALTESE JOBLESS!
Puppy Tweets
Social media defines the activities that integrate
technology, social interaction and the
sharing of words, images, video and audio.
More simply put“Social media is people having
conversations online.”
OMG!
DID YOU SEE THIS?
RT!
Socialnomics 3 by Erik Qualman
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
- SOCIAL MEDIA REVOLUTION, SOCIALNOMICS.COM
photo via jamescridland / flickr.com
it’s an EVOLUTION of how we communicate
(photo via misserion / flickr.com)
the first form of social media
3 out of 4 Americans use social technology.- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
93% of social media users believe a companyshould have a presence in social media.
- CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008
photo via victoriapeckhamflickr.com
With social media, everyone YOU serve and employ has a voice.
aka “The Parents”
• 46% of baby boomers actively maintain a social networking profile
• +55 Women fastest growing demographic on Facebook
• Number of Facebook users in the U.S. aged 55 and older grew from around 1 million in early 2009 to 10 million in early 2010
•DELOITTE, SEPTEMBER 2009•Facebook Statistics
•istrategy.com
aka “The
GrandParents”
“We don’t have a choice on whether we DO social media, the question is how well
we DO it.”- Erik Qualman
GPAEA uses Social Media
Why?
• Build better relationships• Raise awareness• Increase website traffic• Interact with those we serve• Network with Educators worldwide• Share resources and news
What is the Goal?• Build a bigger tribe and base of supporters
Does your District have a
plan?
Social Media is a Commitment
You must be connected.You must have a policy.You must have a plan!
photo via jamescridland / flickr.com
Facebook: 800 million active usershttp://www.facebook.com/press/info.php?statistics
Facebook would be the world’s3rd-largest country, if it had land mass.
photo via ajawin / flickr.com
Average user is connected to 80 community pages, groups and events
https://www.facebook.com/press/info.php?statistics
photo via nickwebb / flickr.com
photo via victoriapeckhamflickr.com
Facebook now drives more trafficto key websites than Google
- Compete.com, February 2010
How can Facebook work for you?
Social Media is a Commitment!
You can use Facebook to communicate:
• ESA/District/school news• Workshop delays & closings• Crisis/reputation management• Event advertisement/coverage• Program/Service promotion• Ask questions• Resources or tips• Changes• Insights/expertise – become a thought leader!
Social Media is a Commitment
You must be connected.You must have a policy.You must have a plan!
• Twitter.com• “Micro-blogging”• 140-character max
“tweets”• 175 Million Users• Follow and be
followed
24/7/365 cocktail party“Follow” (subscribe to) interesting people
87% of Americans are aware of Twitter- Edison Research, April 2010
17 million Americans (7%) actually use Twitter-Edison Research, April 2010
Most popular among working adults-Nielsen Online, March 2009
Largest age population: 35-49 year olds (42%)- Nielsen Online, March 2009
Fastest-growing segment: 12-24 year olds- comScore, September 2009
Who is using it?
Why Tweet?• Twitter is more than a social networking site -
it is networking at a high level and creating and engaging customers.
• You can use Twitter for – customer relations– crisis/reputation management– event advertisement/coverage – service/program promotion, etc.
Quick stats135 million users
54% male / 46% femaleAverage age: 43
51% earn more than $100k annually23% earn more than $150k annually
Over 77% have a college degree32% are middle management or above
photo via victoriapeckhamflickr.com
Source: Nielsen Online @Plan, Summer 2009
80%of companies use social media for recruitment.
95% LinkedIn
photo via victoriapeckhamflickr.com
Source: Jobvite Social Recruitment Survey
Social Media is a Commitment
You must be connected.You must have a policy.You must have a plan!
Create branded social media pages…
then extend functionality to your site.
Social Media is a Commitment
You must be connected.You must have a policy.You must have a plan!
What are your rules?
Monitor
Hyper Alerts - Free, emails you a screen shot of posts to your page ASAP, hourly, daily, or monthly.
Monitor
Google Alerts/Google Reader - Free, subscribe to your feeds for updates.
Twilert - Free, emails updates about #hashtags as frequently as you schedule.
TweetDeck• Connect to all of your social media profiles to
keep an eye on interactions all day!
Social Media is a Commitment
You must be connected.You must have a policy.You must have a plan!
Social Media is a Tool! • What are you going to give up in order to commit to social networking?
Create a Plan• Make a Topic List
– Create a monthly calendar of posting topics that coordinate with district events
• Identify Resources – USE YOUR TEACHERS!– Present to your teachers at the beginning of the
year – let them know about your district sites and what they can do to help.
• Follow the conversations - comment, share, etc.!
• Share information with you – “We will post your building news, updates, resources!”
• Use the social networking cards – put a few in teachers’ workrooms, remind colleagues and educators to use the resource
Ask your teachers to…
• Don’t Stress!– Set aside 15 mins in the morning/evening to
post, interact & monitor.• Schedule Posts in advance• Be Spontaneous!
Overwhelmed yet?
Sources
• Videos– Social Media Revolution,
http://socialnomics.com– The Digital Nativity,
http://www.excentric.pt
• Photos– iClipart.com (subscription)– misserion/flickr.com– Victoriapeckham/flickr.com– nickwebb/flickr.com– NevDev/flickr.com– ajawin/flickr.com– jamescridland/flickr.com
• Statistics– Social Media Revolution, http://socialnomics.com– Forrester, The Growth of Social Technology Adoption,
2008– HITWISE / EXPERIAN, JANUARY 2009– CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER
2008– Universal McCan Comparative Study on Social Media
Trends, http://tinyurl.com/dlzgnx– “Consumer 2.0” by Mr. Youth and RepNation Media,
http://tinyurl.com/cpja9g – DELOITTE, SEPTEMBER 2009– Facebook Statistics,
http://www.facebook.com/press/info.php?statistics– istrategy.com– Erik Qualman, http://socialnomics.com– Compete.com, February 2010– Edison Research, April 2010– Nielsen Online, March 2009– comScore, September 2009– Nielsen Online @Plan, Summer 2009– Jobvite Social Recruitment Survey
