Copyright @ International Market Center, ERKE Group

YOUNG | TRENDY | SUNNY

CONTENTS

ABOUT ERKE

SUCCESS IN

ERKE

JOIN ERKE

02

22

33

ABOUT

ERKE

02

ERKE

Introduction

03

Established in 2000, ERKE is a casual

apparel brand with sporting trait that

specializes in manufacture, R&D,

marketing and sales of apparels, shoes

and accessories. Within more than ten years, the ERKE

Group has successfully developed the

brand into one of the most renowned

clothing brands in China.

04

• China Top 500 Valuable Brands

• China Ecolabelling Brand

• The Region’s Top 200 Small & Midsize

Companies of Forbes Asia

VISION “TO BE ONE OF THE LEADING CLOTHING

BRANDS IN THE WORLD.”

MISSION “TO INSPIRE A YOUNG, TRENDY AND

SUNNY LIFESTYLE.”

05

IN THE SUN SLOGAN

2000—2005

2006—2011

2012—2017

HIGH-SPEED GROWTH AND

INNOVATION-DRIVEN DEVELOPMENT

GLOBAL EXPANSION

AND INDUSTRY LEADER

UPGRADE PRODUCTS AND RETAIL,

TRANSFORM NEW BUSINESS MODEL

06

2008

First overseas store in Lebanon.

Sponsored Chinese athlete and DPR Korea

Olympic Committee.

2000 Established

China Top 500 Valuable Brands 2005

2004 Put forward “Technology Leading”

2009

Began to cooperate with world-class tennis

events and endorsed with famous tennis

personalities.

2011

The Partner of Iran, Uzbekistan and South

Africa Olympic Committee;

Cooperated with Australian Open

2012

Official partner of WTA Tour Championships.

Brand value over 2Billion USD.

More than 1,000 overseas retail points

Over 6,000 stores in China

In over 40 countries

07

ERKE Products

08

09

Casual × Sports

Over 100 designers

Young, trendy and sunny

Relevant, essential and functional

Includes apparel, shoes and acc in casual

and sports.

10

Micro Collar Polo Summer release yearly since 2012

Down Jacket Winter release yearly since 2013

-Unique 3D Cutting

-Perfect Slim Fitting

-Excellent Splicing

Ultra-light

Shoes Since 2012 Summer

-Ultra Light

-Seamless Upper

3.98cm Collar Width

97° Right Angel

3D Slim Cut

Unique product model of essential and star

products.

11

GDS-3G Arch Support

Technology

Hi-Density

Grip System

UV-Cool Wind-Cool Ice-Cool

So far in 2013, ERKE has been awarded 112 patents,

among which there are 17 patents for innovation.

12

First comprehensive R&D center in China in 2008.

Quality Priors.

Initial shoes and apparel testing center in the industry approved by CNAS.

Four production of 5 factories, with 27,000 staff. Annual output of 22 million pairs of shoes and 40 million pieces of apparel.

13

Quality Priors.

Three logistic centers New logistic center is under construction in Suzhou(Anhui).

14

Proceeding to perfect information system and

PLM in collaboration with IBM, SAP and Accenture.

15

Channels

16

Multi-channel of retailing and wholesaling mainly,

covering from e-commerce to terminal stores.

Rich experience in store operation, from location selection to store operations in different forms.

Listed as China’s TOP 20 Online Footwear Brand.

Marketing

17

In 2008, ERKE launched Olympic Marketing

by being Official Partner of Olympic Teams.

18

• In 2008 Olympics, sponsored Chinese athlete and DPR of Korea.

• In 2012 Olympics, sponsored South Africa, Iran and Uzbekistan Olympic Committees.

• In 2013, continued cooperation with South Africa, and newly sponsored Turkmenistan Olympic Committee.

Olympic Marketing

19

In 2009, ERKE became

China’s No. 1 Tennis brand.

Tennis Marketing

Cooperated with high profile world-class tennis events. Endorsed with famous tennis personalities.

20

Overseas marketing and branding events

#charity

# music #festivals

#sports

#promotion

21

Frequent exposure on Mass Medium.

Focus on IMC strategy.

SUCCESS

IN ERKE

22

Cooperated with agents;

Attended overseas international fairs.

OEM business mainly.

First overseas store in Lebanon;

Expanded across Europe and Asia;

Retailing and wholesaling.

Start –up Period

Exploration Period

Fast Growing

23

Wholesale

• Customized SMU products

• Precise merchandise plan

• Creative order placement

Retail

• Flagship or big store

• Standard mono-brand store on the

roadside

• Mono-brand store in shopping mall

• Multi-brand store

• Corner

24

1.Flagship Store

2.Mono-brand Store

in shopping mall

3.Mono-brand Store

on the roadside

4.Corner

5.Multi-brands Store

1 2

3 4 5

Myanmar Retail

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Inexperienced in retailing

management.

Has own transaction channel.

Chain stores development.

No not big brands yet.

Rapid economic growth and

purchasing power rise.

More and more competitive brands.

Uncertainty of market extending and

profit model.

25

Development plan of

three steps

Store Expansion

Marketing Promotion

Operation Management

Improvement

·Sponsoring football club. · Adverting in newspapers and magazines. · Events of branding and promotion in important days. · Social Media: Facebook establishment and operation.

10 stores opened within one year,

from February, 2012 to October, 2013, in

six main cities.

Long-term improvement plan; Team construction; Staff training.

26

Poland & Ukraine Retail

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Experienced in retail business. Own resources of brands agents, clients and channels. Excellent cooperative team.

Inexperienced in mono-brand promotion.

Competitive brands. Uncertainty of brand promotion.

Competitive products of good quality and attractive price.

POLLEN

UKRAINE

27

Development plan of

two approaches

Deepen multi-channels

E-commerce × Retail stores. Seek for new partners via local collection fair and self-owing clients.

Widen multi-brand strategy

One flagship store, with several scattered multi-brand stores in corner formats.

28

Greece Wholesale

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Bankruptcy risk of sub-distributors.

Experienced buyer.

Precise merchandising plan.

Economic depression locally.

29

Creative Order

Placement

Place order

from ERKE. Select prime

samples for local

collection fair &

Place SMU order. Hold collection fair for

sub-distributors.

Confirm final

orders with

ERKE.

30

Agent Wholesale

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Products could not fully meet the

agent’s and markets’ needs.

Over 12 years reliable relations. Extensive distribution channels around the world, especially in Europe and Asia.

Clear product demanding requirements for efficient sample R&D.

More and more rely on

sub-distributors.

31

Precise Merchandising Plan with customized SMU

SMU demanding request

Design and

confirm Produce Delivering

Customized SMU

R&D to meet the

demands of Agent

quarterly.

32

JOIN

ERKE

33

Exclusive product innovation

Micro Collar Polo

34

Down Jacket

Ultra-light shoes

Well-built information system

Cooperate with IBM, SAP and Accenture to perfect information

system and product lifecycle management system.

35

Includes store operation support including: store management,

Visual merchandising, sales management, Marketing and

advertising, training.

All-around franchising support

36

ERKE provides comprehensive store operation

support including: Store Management, Visual

Merchandising, Sales Management, Marketing and

advertising, Training.

Exclusive product innovation

ERKE has brought intellectual minds to create

innovate exclusive products of Micro Collar Polo

and Down Jacket, which solely attach with ERKE.

Well-built information system

In Collaboration with IBM, SAP, Accenture and

PTC, ERKE is now proceeding in implementing

information system and product lifecycle

management system.

All-around franchising support

32

ERKE WILL BE

AN VIBRANT

CLOTHING BRAND,

WITH A CLEAR IDENTITY

AND SUSTAINABLE

PROFITABILITY.

www.erke.com

Copyright @ International Market Center, ERKE Group

YOUNG | TRENDY | SUNNY

86+592-2951383 trade@erke.com www.erke.com contact@heinererke.com+49 170 8877004

Erke Sportgoods, OEM original equipment manufacturer for brands and private label chain stores

+49 (0) 7231 585875

Heiner Erke