Young Entrepreneurs Trip to Israel2014

#YoungTreps2014

Dear Programme Participants,

Congratulations on being selected to participate in our first-ever Young Entrepreneurs Trip to one of the most entrepreneurial countries, Israel. With the highest number of start ups per capita of any nation in the world and massive venture capital investment, Israel has many entrepreneurial lessons to offer.

Your inclusion in this trip is recognition of you and your business’ potential to make a meaningful and sustainable contribution in South Africa. Understanding that potential without opportunity will remain just potential, thus we are happy to have partnered with the South Africa-IsraelForum to facilitate what we hope will be an amazing tripand opportunity for you and your business.

Israel’s start up success recipes and stories have been well-documented, but reading and experiencing are often very different. This trip is about you experiencing Israel’s entrepreneurial spirit and flair. It is hoped that a lot of entrepreneurial growth will be realised by exposing you to different businesses, platforms and networking opportunities in Israel. You are encouraged to take full advantage of the programme and associated opportunities,for you will only gain what you put into this trip.

Whilst packed with entrepreneurial exposure, thisprogramme also affords you the opportunity to have a bitof a tourist experience of Israel. Enjoy it!

Yours sincerely,

Setlogane Manchidi

Dear Trip Participants,

The South Africa-Israel Forum (SAIF) is proud to partner with Investec on this first-ever Young Entrepreneurs pilot trip to Israel. We all recognise that South Africa’s future is dependent on fostering a stronger culture of entrepreneurship, as our country currently has one of the highest rates of youth unemployment and wealth disparities in the world.

Israel is an example of a relatively young country that, despite its history of conflict, has managed to successfully transform itself in the past 66 years from a fledgling state-controlled economy with high inflation into one of the world’s leaders in technology, agriculture and alternative energy. Not only does Israel have the second highest concentration of technology companies in the world after the United States, but it boasts 4.9% unemployment and was recently ranked the 17th most economically developed nation in world.

Israel was recently ranked #3 by the Global Competitive Index 2014-15, behind Finland (#1) and Switzerland (#2), and followed by Japan (#4) and the United States (#5).

We hope that you embark on this trip with an open mind and actively seek out new business ideas, ways of working and partnerships. In addition to learning about Israel, we hope that you will see this trip as an opportunity to promote South Africa and to encourage Israeli and Palestinian entrepreneurs to do business with developing countries, and more specifically, with the African continent.

Sincerely,

Dan Brotman

Programme | 15-21 September 2014

DAY 1: MONDAY 15 SEPTEMBER

11h10 Depart for Tel Aviv on LY54 from Johannesburg

21h15 Land in Tel Aviv

Overnight: Tal Hotel, Tel Aviv

DAY 2: TUESDAY 16 SEPTEMBER

08h30-09h00 Welcome and trip opening

09h00-11h30 DLD Tel Aviv Innovation Festival 2014

The DLD Tel Aviv Digital Conference is Israel’s largest international hi-tech gathering, featuring hundreds of start-ups, VCs, angel investors and leading multinationals. Boasting top technological talent, the highest venture capital investments per capita and multinational centres for industry leaders such as Google, Microsoft, Kimberly Clark, Amazon, GM, Amdocs, Facebook and more. www.dldtelaviv.com

11h30-12h30 Travel to Intel with Kenyan delegation and eat packed lunch on bus

12h30-15h00 Visit Intel, meet with Maxine Fassberg, CEO of Intel Israel

South African-born Maxine Fassberg is the CEO of Israel’s largest hi-tech company. She has contributed greatly to Israel`s economy for many years and is an inspiration to women who seek high-ranking positions in finance and hi-tech. Under Fassberg’s leadership, Intel has grown into a company that employs 10 000 men and women from all segments of society, including ultra-Orthodox Jews and Arabs.

16h00-17h00 Conversation with venture capital firms, hosted by Giza Venture Capital

Giza has been at the forefront of Israel’s venture capital industry for more than 20 years, supporting innovative entrepreneurs and helping them to build great businesses. Since its establishment in 1992, GizaVC has placed over $500 million in more than 100 start-ups and has achieved 37 successful exits. www.gizavc.com

18h00-19h00 Dinner

19h00-22h00 DLD Event

Overnight: Tal Hotel, Tel Aviv

DAY 3: WEDNESDAY 17 SEPTEMBER

08h00-09h00 Breakfast

09h00 Drive to Negev Desert

11h00-12h00 Visit Mindtech in Yerucham

12h30-13h30 Tour of Al Senable - Hura

13h45-14h30 Lunch at Hura Library

14h30-15h30 Presentation by Kher Albaz, Co-Director of AJEEC- NISPED, on the Bedouin community in the Negev

15h30 Drive back to Tel Aviv

17h00-18h30 Panel discussion with social entrepreneurs

19h00-20h00 Dinner

20h30-22h30 TheHookUpDinner Israel

Founded by participant Phakiso Tsotetsi, TheHookUpDinner (THUD) is a growing entreprneurial networking initiative with a global vision of building a culture of entreprenuershipo. Supported by SAB Kickstarter, THUD gives start ups a plaform from which to connect, engage and contribute to each other’s success. This is the first THUD outside of Africa, and will include Israeli and Kenyan entreprenuers! www.thehookupdinner.com

Overnight: Tal Hotel, Tel Aviv

DAY 4: THURSDAY 18 SEPTEMBER

08h00-10h30 From Need to Seed with Zohar Ginosar, CEO of PenZA Perception Lab

Zohar Ginosar has led multiple processes of designing national, regional and corporate strategies with a focus on innovation and sustainability in Latin America, Asia and Europe. He specialises in innovative methodologies for analysis and design of national strategies and in national transformation processes. He has been working with various governments to design and apply such processes. www.penzagroup.net

Programme | 15-21 September 2014

12h00-18h00 Tour of Ramallah and visit to hi-tech park and new planned city

18h00-22h00 Arabreneur’s Third Angel Pitch Event, Ramallah (dinner included)

During this unique event, innovative start-ups will present their companies to Angel Investors and Venture Capitals. We are joining this historic occasion and witnessing Palestinian entrepreneurs laying the foundation for another “Start-Up Nation”. http://dldtelaviv.com/arabreneur.pdf

Overnight: Harmony Hotel, Jerusalem

DAY 5: FRIDAY 19 SEPTEMBER

09h00-11h00 Yad VaShem Holocaust Museum

11h30-13h00 Shuk Bites Culinary Tour of Machaneh Yehuda Market

14h30-15h15 Ahava Mud Factory

15h15-16h30 Swimming in the Dead Sea

19h00 Shabbat dinner with local host families

Overnight: Harmony Hotel, Jerusalem

DAY 6: SATURDAY 20 SEPTEMBER

09h00-17h00 All-day tour of Jerusalem, including Old City, religious sites and Israel Museum

13h00-14h00 Lunch in the Old City

Evening: Free night in Jerusalem and dinner on your own

Overnight: Harmony Hotel, Jerusalem

DAY 7: SUNDAY 21 SEPTEMBER

09h00-10h00 Ofer Manor, Chief Architect of Jerusalem Light Rail

10h30-12h30 Company Visits

12h30-13h30 Lunch

14h00-16h00 Meeting with Paul Hirschson, Spokesman for Israel’s Ministry of Foreign Affairs

Born in London, Paul Hirschson grew up in South Africa. After immigrating to Israel, he served in the IDF then worked in the public sector. Paul spent ten years in the hi-tech sector, where he developed business relations in the Middle East and later in Europe, Africa, Malaysia and elsewhere. In 2004 Paul left the private sector and joined Israel’s Ministry of Foreign Affairs.

18h30-20h30 Closing dinner with author Saul Singer

Saul Singer is an American-born Israeli journalist and author. Formerly editorial page editor at The Jerusalem Post, Singer co-wrote with Dan Senor “Start-up Nation: The Story of Israel’s Economic Miracle”, a best-seller which investigates Israel’s innovative prowess. The book was highly acclaimed, reaching fifth on the business best-seller list of The New York Times in 2010. www.startupnationbook.com

20h30 Depart for airport

00h15 Depart on El Al flight 51

08h30 Arrive in Johannesburg on Monday 22 September

Anne Gonschorek, 25 Cape Townannegonschorek@gmail.com @_annekin

Videographer

Originally from Germany, Anne is a multimedia journalist. She started writing for newspapers at the age of 15 and delved into other forms of media throughout university. After completing her Masters degree in the UK, she chose to culture shock herself and moved to Beijing, where she explored China as a video journalist. Anne relocated to Cape Town over a year ago and works as a freelance video journalist, correspondent, producer and writer.

Akash Maharaj, 38 JohannesburgAkash.Maharaj@investec.co.za@ak1234

Investec Private Banking

Akash has over 15 years of banking and financial services experience, having started his career at Deloitte, before moving to Deutsche Bank and Citibank. He joined Investec in November 2011 in the Equity Structuring team, before moving to GnA. He has worked in Corporate Finance, Structured Finance and Equity Analysis over the course of his career, working with some of the largest listed South African corporates and several multinationals.

Akash has previously invested in South African technology start ups and has an interest in a business that imports Israeli technology into South Africa. He believes that innovation and technology is one way for South Africa and Africa to fast track its development and benefit the people across the continent we call home.

Dan Brotman, 27 Johannesburg

dan@saiforum.co.za @DGBrotman

South Africa - Israel Forum

Originally from the United States, Dan is the Executive Director of the South Africa-Israel Forum (SAIF). Founded in 2008, SAIF works to promote and strengthen ties between the peoples of South Africa and Israel for their mutual benefit. Dan was previously the Head of Media & Public Affairs at the South African Jewish Board of Deputies in Cape Town, and is the co-founder of the Black-Jewish Entrepreneurs Network, a nationwide initiative in partnership with Investec and the South African Black Entrepreneurs Forum.

Doug Hoernle, 24 Cape Town doug@rethinkeducation.co.za@doughoernle

Rethink Educationwww.rethinkeducation.co.za Education Technology | 6 employees

Doug founded Rethink Education with the aim of focusing directly on the high school market, in an effort to make current technology more useful in the schooling system. Rethink’s online platforms have been created to aid learning in South African high schools and can be used to complement the teaching of core maths and science concepts, both inside and outside of the classroom. These various platforms give learners access to high school mathematics and science content in a chat-styled interface via both mobile phones and the web.

To date, Rethink Education has distributed maths and science content to over 400 000 South Africans. Doug intends to reach as many students around the world as possible using Rethink’s platform.

Justin Drennan, 36 JohannesburgJustin.drennan@gmail.com@JustinDrennan

Wantitall Pty. Ltd.www.wantitall.co.zaOnline retail | 70 employees

Justin founded Wantitall in 2007 when he and his business partners identified a gap in the market to import products from the USA that were not previously available in South Africa. The business was more of a requirement of IT guys trying to get hold of products, rather than a fully fledged company with a business plan.

Wanitall’s previous focus was on importing niche products from the USA through its associate agreement with Amazon.com. More recently, it won the tender and has successfully deployed online orders for makro.co.za. Its key focus is on its logistics platform that allows any e-commerce retailer to have access to advanced logistics systems.

Kim Whitaker, 30 Cape Townkim@stayatonce.com@OnceinCapeTown

Once in Cape Townwww.stayatonce.com Hospitality | 20 employees

Kim started the first of her now ten backpackers at the age of 23, after having identified a demand in the South African youth travel market for affordable, high quality accommodation in central locations for intrepid travellers. Her business model includes buying or leasing old hotel properties and converting them into trendy youth travel hubs.

Her vision is to have a Once property presence in key African business and tourist hubs and to continue to offer great accommodation to young (at heart) travellers.

Marc Sevitz, 30 Cape Townmarc@taxtim.com @TaxTim

TaxTim www.taxtim.comIT/Financial Services | 2 employees

Marc founded TaxTim with his business partner because he had a problem and needed to solve it: Despite being well educated in science and IT, his business partner had no idea how to complete a tax return and found the SARS (SA Revenue Service) interface and guidance to be no help. So he asked Marc, who is a Chartered Accountant specialising in tax, to assist him. The two came up with the idea of turning Marc’s tax brain and knowledge into a unique online conversation, whereby taxpayers can complete their returns themselves, as if they have their own tax practitioner sitting with them. When Marc and his business partner noticed that Google was starting an incubator in Cape Town, they entered their idea and were selected as one of the first three teams out of over 600 applicants to join. The rest is history.

Miles Kubheka, 39 Johannesburginfo@vuyos.co.za

Vuyo’s Restaurantwww.vuyos.co.zaRestaurant | 15 employees

One day Miles saw an ad on TV showing a young and ambitious, big, big, dreamer –Vuyo – taking his wors (sausage) business global. This got him thinking: He liked the ad, and the more he watched it, the more he realised that while it was advertising Hansa beer, the unintended consequence was that it was building a Vuyo brand. Research established that the Vuyo character was fictional, so he trademarked the name. In December 2012 he opened the restaurant – Vuyo’s – in Braamfontein, Johannesburg.

Miles has since become the real Vuyo and hopes his fortunes will soar like those of the TV character. He plans to take this concept global, which has the same branding and colours as the TV ad.

Vuyo’s boldest dream is to be “South Africa’s most-loved fast casual restaurant that will take South African cuisine global.” Last year his chain signed an agreement with the SPAR group (one of South Africa’s biggest food retailers), whereby it co-funds the cost of the mobile Vuyo’s wors carts, which are then set up outside Spar outlets. Miles strives for Vuyo’s to employ 500 entrepreneurs over the next five years.

Modjadji Ramphadi, 33 Johannesburgamelia@ameliawproject.co.za@AmeliaRamphadi

Amelia Women Project and Ami Skinwww.ameliawproject.co.za and www.amiskin.co.za Cleaning & Manufacturing / Beauty Products | 132 employees

Modjadji grew up in a socio-economically disadvantaged community and due to lack of funds to further her studies, she worked as a receptionist at a cleaning company. She eventually resigned from her job and became an entrepreneur focused on assisting other disadvantaged women.

Modjadji is passionate about helping other women through job creation. She was awarded a bursary from Massmart to study Business Management at Gordon Business School and strives to one day pursue an MBA. She also started the beauty product company Ami Skin, which uses oil produced from the Moringa tree in all of its products.

Mpumi Mazibuko, 29 JohannesburgNompumelelo.Mazibuko@investec.co.za @MZB_27_1985

Investec, Power and Infrastructure Finance

Mpumi qualified as a Chartered Accountant from the Investec Bank CA Programme. After completing the programme, she joined the Project and Infrastructure Finance team in 2011.

Her role involves transaction execution, management and monitoring, performing due diligence for syndications and equity sales processes and Credit Minute preparation and presentation for Credit Committees. She has worked on a variety of energy related deals, with some exposure to Australian social infrastructure deals.

Mpumi initiated the first International Project Finance Association (IPFA) Future Leaders Network (FLN) event in Africa in June 2013 and was a panel member at the second FLN event held in June 2014. She is currently assisting to formally set up the South African chapter of FLN.

Musa Kalenga, 30 Johannesburgmusakalenga@gmail.com@musakalenga

Nedbank, Group Head: Digital Marketingwww.kalenga.meDigital Communication

Musa is currently Nedbank’s Group Head of Digital Marketing and is also the Head of Brand at IAB South Africa (formerly DMMA). In 2012, he was voted one of the “Top 200 Young South Africans” by the Mail & Guardian and is a sought-after speaker, strategist and digital marketing thinker.

Musa is currently completing his MBA. In 2010, he qualified as the youngest Chartered Marketer (SA) on the African continent. He obtained his undergraduate Bachelor of Commerce with double majors in Marketing and Advanced Management from the University of the Witwatersrand.

Nono Sekhoto, 32 Senekal, Free Statenono@makolobane.co.za@nono247

Makolobane Farmers Enterpriseswww. makolobane.co.za Agriculture | 24 employees

After five years in the financial services industry, Nono decided to leave the big city and join her father full-time on the family farm. While her strength is numbers and inter-personal relationships, she prides herself on being good at establishing systems that work to improve business efficiency and implementing, following and monitoring them.

Nono is one of a handful of black female farmers in South Africa and is passionate about empowering the youth in agriculture.

Nontwenthle (Nonts) Mchunu, 32nmchunu@ezulwinichocolat.co.za Cape Town@nonts

Ezulwini Chocolatwww.ezulwinichocolat.co.zaFood Manufacturing | 9 employees

Nontwenhle is passionate about food, art and Africa. As a child, she was always interested in cooking and baking, when she wasn’t helping her mother in the family shop. When she discovered that the largest amount of cocoa was grown in Africa, and yet the continent is not home to high quality chocolate producing companies, she wanted to change that picture. She thus travelled to Europe and learned how to make chocolate from the best in order to produce a world-class South African chocolate brand. She started as a door-to-door, home-based business, and currently supplies chocolate to Pick ‘n Pay.

Nontwenthle’s vision is to grow her business into an internationally recognised, 100% African premium chocolate brand, to create sustainable employment and to establish a foundation to educate the children of cocoa farmers.

Phakiso Tsotetsi, 31 JohannesburgPhaks@Lifesgud.com@Mutantpigeon

TheHookupDinnerwww.thehookupdinner.comEvents | 5 employees

Phakiso started his business by hosting private matric dance after parties in luxury homes. He then started a bean bag company after demand grew for the bean bag chairs they used at their parties, to the extent that people wanted to hire the bean bags for their own events. He started a bean bag selling business to supply this market. After three years in operation, he joined the Branson Centre of Entrepreneurship to upskill himself and meet other like-minded entrepreneurs. It was through this that he saw the frustration of entrepreneurs working alone. As a result, he started TheHookupDinner, a platform that allows entrepreneurs to engage, connect and contribute to each other’s successes, while allowing the entrepreneurial voice to be heard through a Pitch Platform.

Setlogane (Set) Manchidi, 35 JohannesburgSetlogane.manchidi@investec.co.za

Investec Corporate Social Investment

Setlogane is Investec’s head of Corporate Social Investment (CSI) in South Africa. He was previously on the board of trustees for the Study Trust and chaired the board of Kutlwanong Maths, Science and Technology Centre’s board and the ABIL Development Trust.

He is the recipient of the DHL 2013 Rising Star Award, which recognises and celebrates young talented people who have a capacity for achievement and success and who contribute in an inspirational manner to the future of South Africa. In the same year, he was added as an honorary member of the Golden Key International Honour Society by the University of Cape Town’s Golden Key chapter.

Setlogane is well recognised in the CSI sector for his passion and desire to see meaningful change in people’s lives. Under Setlogane’s stewardship, Investec CSI received the 2009 Sunday Times’ Top 100 CSI Leadership Award.

Simon Yiga, 33 Johannesburgsimon@afropark.co.za@simonyiga

Afropark www.afropark.co.za Property | 17 Employees

When Simon first moved to Johannesburg, he became fascinated with the city centre. Many of its older buildings were run-down and various areas had outdated infrastructure. Parking was and remains a challenge, thus Afropark was born in response to fulfilling the need to improve the experience of the city by providing convenient and safe parking. Afropark rejuvenates and manages parking properties on behalf of landlords based in the Johannesburg city centre.

After a successful career in telecommunications consulting and before buiding his current business, Simon pursued various ventures, from an online art trading company to tourism. He is passionate about technology, the arts and property development.

Siphiwe Zikalala, 33 Pretoria/Tshwanevolkscity@yahoo.com

Volkscity Motor Specialistswww.volkscity.co.zaEngineering | 11

Siphiwe worked at Volkswagen for five years before resigning after having identified a need to create prepaid motor plans. Today he lives out his dream and runs his own workshop and repair centre, where he transfers automotive skills to young workers.

Sthembile Masiela, 30 Johannesburgsthembile.masiela@investec.co.za

Investec / Khulasande Capital

Sthembile is a chartered accountant by training and has eight years’ experience in auditing, corporate finance, private equity and acquisition finance.

She is the founder of Khulasande Capital, a Black Economic Empowerment (BEE) private equity partnership between Investec Principal Investments and the Entrepreneurship Development Trust (EDT). This partnership aims to utilise private equity and empowerment opportunities in order to create superior returns for EDT and its beneficiaries. Khulasande Capital currently has funds under management of R500 million ($USD 47 million).

Yehuda Raff, 36 Cape TownYehuda@yehudaraff.com@yehudaraff

The Open Agency

Yehuda recently launched The Open Agency as an independent project delivery company established to drive entrepreneurial opportunities to fruition. He established this company in 2013 to add value to the sector that is focused on business development and entrepreneurial growth in the Western Cape specifically, and in South Africa more generally. With Yehuda’s background in urban and business development, the Open Agency’s core work is centred on urban and economic challenges and the delivery of projects relating to solutions to these challenges.

The Open Agency is in the process of establishing an innovation incubator, complete with business support services and broader entrepreneur co-working and ecosystem development. The incubator will have a presence in both the high-end commercial establishment of the Cape Town CBD, as well as in the surrounding sub-economic areas. This will itself be an innovation, providing a platform for international business to access South Africa and the rest of Africa and to test its business ideas for the developing world markets.

Vishal Dhanji, 30 Johannesburgvdhanji@investec.co.za

Investec

A native of Johannesburg, Vishal attended university in the United States. Following three years at Standard Bank, Vishal started his career at Investec in FX Interbank operations, and current focuses on Reconciliations. He believes that balance in life is the best way to keep the mind fresh.

Emergency Contact Information

SAIF Dan Brotman +972 52 431 1259 (Israel) / +27 82 797 5445 (SA)

InvestecSetlogane Manchidi +27 83 502 8889

Tour Guide Muki Jankelowitz +972 54 755 9801

Tour Operator IsraelExperts +972 72 277 4433 ext. 432 Lisa Swissa lisa@israelexperts.com

Accommodation 15-17 September: Tal Hotel, Tel Aviv +972 3 5425555 287 Hayarkon, Tel Aviv

18-20 September: Harmony Hotel +972 2 621 9999 6 Yo’el Moshe Salomon Street, Jerusalem