PowerPoint Presentation

Weekly Wednesday WebinarLunch n Learn Feb 24th @ 1pm ESTFEATURING:Get Your Message out Locally with Movie Theatre Ads

HOST: Galaxy Marketing SolutionsMore information: GalaxyMarketingSolutions.com

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Jim KurtzMarketing Advisor

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Your 40-foot HD Marketing PlatformMovie Theater Ads

Email marketing yields an average4,300% return on investmentfor businesses in the United States. (Direct Marketing Association)

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How Big Is This?In 2015: 10.8 million movie goers (Tampa, FL )Star Wars 7 grossed over $815 million (U.S.) Top 10 movies totaled $4 billion (U.S.)Movie industry generated over $11 billion

In Tampa, FL alone, 10.8 million people went to the movies in 2015Star Wars Episode 7 grossed over $815 million in the US The top 10 movies totaled $4 billion in the US in 2015The movie industry as a whole generated over $11 billion in 2015

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Who is watching movies?

Moviegoers are more likely to:

Carry dental insurance

Visit doctor and dentist twice a year

Use a healthcare app

Hint: Galaxy can develop an app for you!

Moviegoers:Are more likely to carry dental insuranceAre more likely to visit the doctor and dentist at least twice a yearAre 1.5 times more likely to use a healthcare app in the last 30 days (hint: Galaxy can develop an app for you)

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How Engaged are Moviegoers?Data reported about theater ads:

77% could recall what they saw one week later.

70% liked what they saw on theater ads

42% intend to purchase in the next 12 months

77% of people could recall what they saw one week later.70% of people reported liking what they saw on theater ads42% of people reported intending to purchase a product or service from a theater ad in the next 12 months

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What are the variables?15, 30 or 60-second spot

13, 26 or 52 weeks (price breaks for longer runs)

Lobby packages (TV monitor ads & printing on concessions)

Digital marketing: Online & mobile banner ads

You can choose a 15, 30 or 60-second spotYou can run the ads for 13, 26 or 52 weeks in one package (price breaks for longer runs)You can add lobby packages, including continuous TV monitor ads and printing on concessionsDigital marketing: Online and mobile banner ads that display on show time pages and ticket sites like Fandango

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Animated Videos

Theater Ads

1 time before each show on all screens

Ads placed according to value

Which theater targets your demographic

Stagger show times to target movie runs

Your ad is shown 1 time before each showing on all screens in the theaterAds are placed according to value of package. Major corporate sponsors like Coke or car companies are shown closest to show timeCan choose which theaters and/or how many to target specific areasCan stagger the show times to target certain movie runs (Example: 4 weeks in January, 9 weeks in summer)9

Lobby AdsContinuous ad loop

5-10 screens per theater

12 minutes in lobby

Your ad runs as part of an ad loop that runs continuously from open to closeAverage number of screens is 5-10 per theaterAverage time spent in lobby is 12 minutes

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Digital Ads

Banner ads on theater websites

Ad seen when looking for show times

Ads display on ticket sites (Fandango)

Thousands of impressions per monthYOUR AD HERE

Banner ads that run on theater websitesPeople see your ad when they look for showtimesAds also display on ticket sites like FandangoThousands of impressions per month11

What does it cost?It varies! Based on theater size, location & packageBig screen ads $30 (per screen, per week)Lobby ads $90-$100 (per theater, per week)Digital ads vary widelyOverall cost per impression $.10

It varies! Price is based on theater size, location and size of packageRough estimate is $30 per screen per weekLobby ads are roughly $90-$100 per theater per weekDigital ads vary widelyOverall cost per impression is about $.10

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Thank You!Jim KurtzMarketing Advisor

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