34
YOUR BEST FRANCHISE OPPORTUNITY
YOUR BEST FRANCHISE OPPORTUNITY
INTRODUCTION WHO ARE WE?
3
OUR BUSINESS: BIRHTS
Life is a miracle. Nothing in people’s whole life is like this moment when the new parents hold in their arms the newborn for the first time. Bebé de París is present in the happiest moment in life: a new baby is born!
There will always be births and there will always be people around parents that want to celebrate this moment with them. We sell baby gifts for this special moment of life.
“
. Parenthood is one of the best journeys in life. Enjoy the ride!
OUR WELCOME MESSAGE
4
SHAREHOLDERS THE THREE CO-FOUNDERS OWN 83% OF SHARES
ELENA GÓMEZ DEL POZUELO
CEO & FOUNDER
Well known international
entrepreneur in Spain with
expertise in e-commerce, retail,
wholesale. She has 12 co-
founded companies with
success.President of Adigital
SARA FERNÁNDEZ DE LA ALDEA
PRESIDENT & CO-FOUNDER
Entrepreneur with over 22 years
experience in product design,
logistics, import and export. Large
accounts management director.
LUIS COMAS
GENERAL COUNCIL & CO-FOUNDER
Prestigious Spanish lawyer with
over 27 years of experience first as
a leader in the legal department of
PWC and currently is General
Councilor of SEAT and member of
the Board of the Volkswagen Group
in Spain.
OUR TIMELINE A GREAT STORY OF THIS STARTUP WITH 20 YEARS OF EXPERIENCE
1994-2012
THE PHYSICAL STORE: La Cigüeña del Bebé SL opened a shop in Barcelona.
We learnt about gifts, products and clients. Sara managed the business.
2012-2014
ONLY E-COMMERCE: REFOUNDATION/STARTUP
Elena entered as CEO
5
2014 -2015
THE REBRANDING (80 domain names + brand registered
in 40 countries From La Cigüeña del Bebé to BebedeParis.
2015-216
THE INTERNATIONALIZATION Creation of exclusive franchises and subsidiaries
LEADER
In the Spanish market
Over 20 years of
experience.
Market knowledge and
e-commerce expertise.
International and very fast
deliveries.
OUR OWN BRAND
We are not a
marketplace
We design our products in
Spain and produce them
in China and Spain: We
give a 65% margin on the
products to franchisees.
CORPORATE SALES
It‘s our specialty.
77% of our retail sales
are corporate sales to
celebrate their employees
recent paternity. The other
23% are sales to
individuals who send a
gift to friends or relatives
CUSTOMER SATISFACTION
100% Satisfaction
Quality service and
spectacular presentation.
Deliveries in less than
24h.
Premium brand image and
only 0,1% of returns.
FOUR IMPORTANT FACTS ABOUT BEBEDEPARIS
6
6
5 KEYS TO SUCCESS AS COMPANY
Products
Perfection, Glamour,
Elegance.
Efficiency
Service:100%
satisfaction,
our own bellboys
in big cities
Knowledge
We are an startup
but we have a
knowledge
of 20 years
Visión
Great opportunity:
There is not international
networks in
baby gifts
Team
We have the best
professional team
of 16 people
KEY FOR A SUCCESSFUL COMPANY WE ARE DIFFERENT FROM OUR COMPETITORS
7
FACT #01 Local markets are very
fragmented. There is no
International network of
baby gifts.
FACT #02 There is a great opportunity:
companies and particulars
could send the same gift in
less than 24h to an
employee, a friend or a
relative, all over the world
WHAT IS OUR VISION FOR THE FUTURE CREATING THE 1ST INTERNATIONAL BABY GIFTS NETWORK
8
OUR SERVICE OUR SERVICE IS VERY SIMPLE
10
4 STEPS IN OUR BUSINESS A VERY SIMPLE AND SECURE BUSINESS
1 ______
A baby is born.
2 ______
The customer buys a gift online or through his phone.
3 ______
We prepare the gift.
4 ______
We deliver it to the hospital or a home address.
11
PRESENTATION VIDEO HOW IS THE DELIVERY AND HOW DOES THE MOTHER FEEL
OUR CUSTOMERS THE COMPANY TARGETS COMPANIES AND PEOPLE WHO WANT TO SEND A GIFT
TO NEW PARENTS (RETAIL) AND MULTIBRAND SHOPS (WHOLESALE)
13
CUSTOMERS: RETAIL WE HAVE MORE THAN 7.000 CUSTOMERS.
77% OF OUR CUSTOMERS ARE COMPANIES.
1. LARGE ACCOUNTS (38%)
These customers have made special agreements
with us, as their Human Resources policies include
providing a courtesy gift for employees.
2. SMALL AND MEDIUM-SIZED COMPANIES (39%)
General Manager’s Assistant are normally in charge
of buying the gift baskets for employees or clients
3. INDIVIDUALS (23%)
Private customers that send a gift to relatives,
friends or collegues.
Large Accounts
38%
Small and Medium-
Sized Companies
39%
Individuals 23%
14
OUR BEST CUSTOMERS (RETAIL) OVER 2.000 MULTINATIONAL CORPORATIONS THAT SEND GIFTS TO RECENT PARENTS
15
OUR BEST CUSTOMERS (WHOLESALE) WE ALSO SELL TO 30 MULTIBRAND BABY SHOPS AND FLORISTS (THROUGH A CATALOGUE)
10
WHAT CLIENS ARE SAYING OUR OBJECTIVE: 100% CUSTOMER SATISFACTION
16
We appreciate very much
your work and
collaboration.
They have loved the gift
and how you have prepared
it. They have been super
happy and they have told
us that it has been a great
detail the bear with our
logo
PILAR TORRES
Casio Spain
‘‘
’’
Your page is great and very
useful for gift giving solves
many doubts and makes it
easy to find nice things. I
am recommending it to all
my contacts, family and
friends.
CRISTINA CORNAGO
Commercial Director
BAJAMAR
‘‘
’’
Very good quality, soft,
well cooked. service
delivery very fast, even
though the product
coming from Spain.
There is a good quality
price relation.
A beautiful gift that
pleases.
PRIVATE CUSTOMER
Amazon Germany
‘‘
’’
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
4,4K
12k MINIMUM ANNUAL INCREASE IN THE
NUMBER OF ORDERS DESPITE OF THE
ECONOMIC CRISIS DURING 8 YEARS. 15-20%
ORDER HISTORY ORDER HISTORY IN SPAIN
17
5K 5,7K
6,6K
7,5K
8,9K
5,1K
3,6K 2,6K
TECHNOLOGY
BASED PROJECT
19
PERFECT FOR TAGS
Creativity is the key to
success in the future, and
primary education.
SEARCH SEO
Our current platform is SEO
optimized for international
business
SOCIAL LIKE
Great image of the company
in social networks
TECHNOLOGY BASED PROJECT OUR PLATFORM ADAPTS TO ALL DEVICES. ABSOLUTELY RESPONSIVE.
SOCIAL MEDIA REPORT
67.894
FANS —
Facebook: we have a
strong community of fans,
who are very active in this
social network.
590
FOLLOWERS —
LinkedIn: this social media is
helping us trough the
international expansion and
allows us to have an
important corporate network.
2.672
FOLLOWERS —
Instagram: this social
media is having an
increasing importance in
the spanish market.
20
BEST REPUTATION IN SOCIAL NETWORKS
16.565
FOLLOWERS —
Twitter: this social media
has growth a 95% in the
last year.
INTERNATIONAL 2 FRANCHISES, 1 SUBSIDIARY, 80 COUNTIRES DOMAINS, 40 COUNTRIES BRANDS
INTERNATIONAL EXPANSION HOLDING-SPAIN
WE HAVE THE
FRANCHISOR AND THE
PROVEN BUSINESS
SUBSIDIARY-UK
UK IS OUR FIRST
SUBSIDIARY.
TWO FRANCHISES
FRANCE, MEXICO AND
SAUDI ARABIA
DOMAINS AND
REGISTERED BRANDS
WE HAVE MORE THAN 80
COUNTRY DOMAINS AND
MORE THAN 40
REGISTERED COUNTRY
BRANDS
22
BUSINESS DEVELOPMENT
23
OUR INTERNATIONAL TEAM MEET YOUR CONTACT PEOPLE
Sara Fernández PRESIDENT & Founder
Elena Gómez CEO & Founder
Elisa Helguero International Manager
Ana Soloaga Marketing Manager
Toni Piedrafita CTO
Leticia Rodera Purchasing and Export Manager
Cristina Benito E-commerce manager
24
OUR INTERNATIONAL TEAM MEET YOUR CONTACT PEOPLE
Gustavo Casanova CFO
25
OUR COMPETITORS INTERNATIONALLY: OUR MAIN COMPETITORS ARE THE INTERNATIONAL FLOWERS DELIVERY NETWORKS.
NACIONALLY: OUR COMPETITORS ARE BABY GIFTS INTERNET SHOPS AND FLORISTS
BEBEDEPARIS
FRANCHISE BENEFITS, FRANCHISEE PROFILE, KEY ELEMENTS AND PROCESS.
6 IMPORTANT FACTORS
1. Margin: 65% on retail sale (the best conditions in all the sectors).
2. Target: 77% Corporate Sales. 3. No stock break: the collection is permanent and the headquarter has a disposable stock in the warehouse through all the season. 4. Assessment: personalised, continuous and technical support and continuous communication amongst all the departments and the central. 5. Continuous training: Initial training (both theoretical and practical) as well as recycling seminaries. 6. Integration in a consolidated company in the childhood fashion business, with over 20 years of experience and in continuous growth.
27
THE BASIS OF OUR SUCCESS
GREAT MARGIN
65%
CORPORATE SALES 77%
CONSOLIDATED COMPANY
CONTINUOS TRAINING AND COORDINATION
ASSESSMENT
NO STOCK BREAK
28
1. ECONOMICAL
CAPACITY
The starting investment
will depend on the country
FRANCHISEE PROFILE WHAT ARE WE LOOKING FOR?
2. BUSINESS AND
SALES EXPERIENCE
Contact network in big
corporations and SME
3. ENTREPRENEURSHIP
CHARACTER
Perseverant,
Communicative, working
capacity,
4. DEMONSTRATED
ABILITIES IN
MANAGEMENT
Educational background
on business
5. IT IS A PLUS
(not essential):
. Knowledge and experience in
e-commerce/online marketing
. Having an operative warehouse
1. E-COMMERCE BUSINESS
The future is online: sales on e-
commerce and mobile
commerce in Europe 2016:
€540 in 2016 and €609 in 2017
and in the world near €2 billions
..
2. COUNTRY EXCLUSIVITY
Possible franchisee income is
very high: ranging from €0.5 million to
€20 million,
covering 2-5% of births in the country in 5
years. Depending on: 1. The number of
births per year. 2. Development of e-
commerce and 3. Purchasing power
3. NO HIGH STREET STORE NEEDED.
Only a local warehouse (around
200 sqm) on
the outskirts of a large city) with
no major investment outlay.
5. PROVIDED STOCK
The Franchisor will produce
all the products needed by
the franchisees network.
Franchisees do not have to
worry about products. They
only have to place their
orders 2/4 times a year to
Franchisor (3 months in
advance). There is no stock
leftovers, because our gifts
are always fashionable.
4. A SECURE BUSINESS
Not subject to fashion, regulatory
changes, etc. Babies will always
be born and companies and
friends will always send gifts to
new parents!
.
BENEFITS OF A BEBEDEPARIS FRANCHISE 13 THE MAIN BENEFITS.
6. ONLY ONE SIZE PRODUCTS
In bebedeparis we sell only 1
size of baby clothes (3/6
months), the best for gifts, and
always use traditional colors:
blue, pink, white and grey. 7. EXCLUSIVE PRODUCTS/
REASONABLE PRICES
The franchisee will order all the
products he may need for the
next three months.
8. RETAIL BUT ALSO
WHOLSALE
Due to the big margin in products,
the Franchisee can also become
the exclusive distributor of all the
bebedeparis products not only by
retail but also by wholesaling to
baby shops .
10. INTERNATIONAL
ORDERS FROM OTHER
COUNTIRES
Each franchise invests about
13% of his income in his own
digital marketing to find new
clients in his country. The
total amount of the
investment of other countries
will benefit everyone. If an
order is made in the spanish
website and they ask for a
delivery in Italy, the order will
be sent to the italian
franchise
9. COMMERCIAL HELP
We provide our franchisees
with our client contacts in
other countries: in Spain we
already
have very big multinational
companies working
with us, that could become
customers in other countries.
BENEFITS OF A BEBEDEPARIS FRANCHISE
13 THE MAIN BENEFITS.
11. DIGITAL MARKETING
The company will help the franchisee in the
process of choosing an agency of Digital
Marketing. He will have a contractual
obligation to spend a 9-15% of his annual
income for his own digital marketing to
promote its own sales..
12. DON’T WORRY ABOUT
WEBSITE
Website, domain, maintenance: the
Head Office provides each franchisee
with its own web in its own language.
e.g.: www.bebedeparis.fr,
www.bebedeparis.de,
Etc.
13. BIG MARGIN
It is a very profitable investment. The
recommended retail price is 3.10 times
the purchase price.
Franchisees have a 65% margin on their sales,
which is one of the greatest margins on sales in
European Franchises. Depending on the country,
franchisees could start making profit in their
second year ..
BENEFITS OF A BEBEDEPARIS FRANCHISE
13 THE MAIN BENEFITS.
The Franchisor receives an information request by a
candidate. And receive CV from
candidate
Email with general
information of the
Franchise.
NDA is received and
the Franchisor
sends confidential
details about franchise
Skype conversation
with the candidate
the Franchisor sends NDA
Discovery day in
Madrid by the
possible Franchisee
.
Negotiation and
signature of the franchise agreement. Payment.
Action
plan
designed
ROAD MAP OF THE PROCESS DESCRIPTION OF THE PROCESS UNTIL THE CONTRACT IS SIGNED
32
CONTACT US
Our Location A
Calle Antonio Araguás 3.
Európolis. Las Rozas,
Madrid 28232
Our Location B
Calle de la Riera 10
Sant Cugat del Vallés
Barcelona 77000
Our Phone
T: +34 917 105 552
M:+34 639 948 521
Email / Website
www.bebedeparis.com
KEEP IN TOUCH WITH US ELISA HELGUERO (INTERNATIONAL MANAGER)
