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yourpocketresume .com “Pocket Resume is confidence in your pocket”
yourpocketresume.com
“ P o c k e t R e s u m e i s c o n fi d e n c e i n y o u r p o c k e t ”
Break It Down: Outline+ What We Do
+ Our Team
+ Market Overview
+ Market Competitors
+ Target Market Analysis
+ Business Model
+ Marketing Strategy
+ End-User/SWOT Analysis
+ Revenue Forecasting
pocket resume is confidence in your pocket.
Stand Out: What We Do
+ Our company started with a simple goal, create a product for college students to help them build their network while in college. We did this by creating an online physical product, the “Pocket Resume” along with an IOS app, “SpeakGreet”.
pocket resume is confidence in your pocket.
Family: Our Team
+ Co-Founder/Job-Seeker Superhero, Jacob Z. Bacaner
+ Co-Founder/Programmer Extraordinaire, Oren Hizkya
pocket resume is confidence in your pocket.
Birds Eye View: College Recruitment Industry
+ Hiring Interns Only: Corporate companies have been gradually shifting to internal-hiring. Meaning, only hiring current intern candidates for full-time positions.
+ More Opportunities: More companies are offering internships for college students.
+ Competitive Job Market: Students need to begin building their networks with professionals and fellow students while in college.
In ShortMillennial students need to build their network while in college.
Market Competitors: Pocket Resume
+ LinkedIn: Some feel that this is adequate with no need for other student networking services.
+ Con: LinkedIn does not currently make a business-card.
+ Student Clubs: Some student clubs have membership/business cards.
+ Con: Does not showcase Students’ Professional Experience
+ Virtual Business Card Apps: Bump. + Con: Can only use with other Bump users.
pocket resume is confidence in your pocket.
Market Competitors: SpeakGreet
pocket resume is confidence in your pocket.
+ FollowUp App: An efficiency organizer for email.
+ Con: not college student-specific.
+ LinkedIn (Name-Search): The 2nd best method of following up with a new relationship is manually typing in their name into LinkedIn.
+ Con: Process is not seamless and could be more efficient.
Target Market Analysis: (Both Products)
pocket resume is confidence in your pocket.
+ Meet Jack: The typical “Gen Y” college student. During his first year, Jack notices that many students work very hard to secure internships early-on.
+ As a Post-Recession College Student: Jack understands the importance of an internship, that it will increase his chances of securing full-time employment, while also allowing him to discover what he enjoys doing.
+ Building Relationships : Although Jack understands the importance of making contacts while in college, he finds it bothersome to set up a new communication channel with the new contact. He wishes there was a seamless “2-click” app that could make this process easier.
Business Model:
pocket resume is confidence in your pocket.
yourpocketresume.com
Pocket Resume Product
SpeakGreet App
Baruch College Student
s
FIT College Studen
ts
NYU College Student
s
Columbia
College Students
US College Studen
ts
SWOT Analysis:
STRENGTHS WEAKNESSES
+ First of its kind- a college student card+ The nature of our product advertises itself+ Blending technology with a physical product
+ Tech/Logic replicable+ Upfront costs
+ Sell both products as a package deal+ Launch Business at Baruch College; utilizing the
university’s cloutas the entrepreneurial-lighthouse of NYC’s developing
tech scene
+ Potential competitors in other industries+ Competitoprs copy our innovation of selling a physical-product/app package
OPPORTUNITIES THREATS
End User Analysis:
Initial testing revealed that the majority of
Baruch students loved the idea of a resume-
business card for students
Problem: Students did not buy them
Solution: Sell sets Pocket Resumes at the same price
but with our free SpeakGreet App.
Online Product: The Pocket Resume
+ Niche advantage in a college business card, which includes the student’s major and professional experience on the card+ Sleekly designed QR code with embedded link to students LinkedIn profile
Online Product: SpeakGreet App
SpeakGreet app Demo
Our Offer
pocket resume is confidence in your pocket.
250 Pocket Resumes for $19.50 | yourpocketresume.com
