1. Youth Marketing Irrational is new Rational Amit Singh

2. They are young, they are rebel. They are impatient and they need everything and that too all at once. Be it fame, gadget, the good looks everything that is necessary to make them apart and yet be the part of group. They will try anything if they are assured will help them achieve that. Basically they are irrational.

3. We all have an irrational self which is at work when me make impulsive decisions. When we fall in love. Irrational is rebellious. Every piece of communication that tend to trigger their irrational self they find it rebellious in nature and feel connected. Youth understand the language of rebel , that tends to challenge the status quo. Following are some examples how brands are speaking this language to resonate with youth. Irrational is rebellious

4. Diesel: Be Stupid Being stupid is rebellious

5. Fastrack: Move on! Moving on is irrational

6. Pepsi: Oh yes abhi Oh yes abhi is rebellious. Durex: Do the rex

7. Caf Cuba: Tasted Caf Cuba? Join the coffee revolution

8. MTV: Stay Raw Rebellious

9. Reebok: I am what I am Rebellious

10. Dont start a campaign. Start a revolution Invite them to join in!

11. Tweet it @getconnected21