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Results Oriented Web
@giovanni
August 15, 2012
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Online VideoYouTube Basics For Business
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Thank You!
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What are we dealing with here?
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Do you have a plan?
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Photos/VideoMy Weapons Of Choice
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Canon 5D
Equipment
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@giovanni
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Canon 5DCanon 7D
EQUIPMENT
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@giovanni
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Canon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone
EQUIPMENT
@giovanni
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FacebookFlickrFoursquareGoogle+TumblrTwitterWordpressYouTube
Tools Of The Trade
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Google AnalyticsRaven ToolsTubeToolboxTweetAdderYouTube Insight
Tools Of The Trade
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BEFORE
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BEFORE
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BEFORE
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BEFOREPlan, plan, and plan some more.
Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...
@giovanni
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BEFOREPlan, plan, and plan some more.
Who,What,Where,When,Why?
@giovanni
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BEFOREUse those contacts!
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BEFOREMedia badge - the key to the city...almost
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BEFOREWalk TALL
but leave a small footprint
@giovanni
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BEFOREDon’t describe yourself as anything other than a professional videographer/filmmaker if you want to be taken seriously.
@giovanni
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BEFORE
Know your rights.
Know the law/know the TOS on sites you’re working on.
@giovanni
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DURINGFirst order of business: get the shots you need.
@giovanni
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DURINGKnow your rights.
Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone your video. But give the police “the disk from your camera” if they ask - Use The Cloud or your pocket.
@giovanni
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DURING
Be patient. Be nice. Be respectful. Be invisible.
@giovanni
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DURINGBe creative. Duh, really? Really.
Find the angles that no-one else would.
If you want your photography to stand out, you must get shots no-one else is getting.
@giovanni
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DURINGBe present. Be alert.
@giovanni
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DURINGBe present. Be alert.
@giovanni
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DURINGShoot everything.
Shoot until you get kicked out, run out of disk space, or they close the place down.
@giovanni
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DURING
Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos?
Sneak around.
Shoot to get kicked out.
@giovanni
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TOP TIPS
BASICS:
Rule of thirds.Balancing elements in the shot.Leading lines.Symmetry.Background.Framing.
@giovanni
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TOP TIPSPeople love the fisheye.
Using extreme ends of zoom lenses.
Aperture for dummies.
Customize the buttons on your camera.
Zoom with your feet.
CREATIVE LIGHT:
Over exposure.
Under exposure.
Flash rings.
Natural lens flare.
Light hacking.
@giovanni
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TOP TIPSOTHER STUFF:
Dress the part. Change of clothes available.
Keep business cards ON you.
Monopods & tripods are your friends.
Eye.fi - cards ROCK.
Compose the video in the camera. (?)
Keep a step ladder in your car. Knee pads. Band-Aids. Igloo. Paper towels.
@giovanni
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Video SEO
Let’s look at some videos.
@giovanni
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Video SEO Tips
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Video SEO Tips
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Video SEO Tips
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Video SEO Tips
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Video SEO Tips
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Video SEO TipsVideo SEO Ranking Factors
-Title-Description
-Tags-Views
-Ratings-Playlist Additions
-Inbound Links-Relevance of content
-Flagging/Favorites-Shares/Embeds
-Onsite Links-Comments
-Age of VIdeo-Channel Views
-Subscribers
@giovanni
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Video SEO Tools
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Video SEO TOS
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably
produce in the same period by using a conventional on-line web browser."
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Questions?
Questions?
Thank You
Results Oriented Web
@giovanni
08.25 Social Media As The Photographer’s Game Changer (PhotoAct 2012) Santa Barbara, CA
09.07/08 Results Oriented Social Media Summit (Drupal Days Dallas) Garland, TX
09.11 YouTube and Online Video Basics for Tech Startups (Gravity Center) Plano, TX
09.19 Facebook Advertising Basics (ROSMB) Dallas, Texas
more dates at http://LiveLoudTX.tumblr.com
Upcoming Talks
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@giovanni
Thank You
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Giovanni [email protected]://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plusfacebook: http://www.facebook.com/LiveLoudTexastumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanniyoutube: http://youtube.com/LiveLoudTX
http://LiveLoudTexas.com/preso
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