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Google Confidential and Proprietary YouTube SEA Media Kit – NEW!! Updated: December 2012
Google Confidential and Proprietary
YouTube SEA Media Kit – NEW!!
Updated: December 2012
Google Confidential and Proprietary
Home Page
HOMEPAGE
AD SPECS
Masthead – Custom Execution
Masthead – In-house Build
Masthead Lite– NEW!
Size
Standard
970 x 250 970 x 250 760 x 150
Expandable
970 x 500 970 x 500 970 x 500
Lead time Standard 9 business days 5 business days 4 business days
Creative Options Flexibility Maximum Limited Limited
Layouts Can develop custom and complex concept
Pre-built template by Google Banner with video asset
Client Profile Style Wants “never done before” execution.
Requires short turnaround time
Requires a short turnaround time and with limited Budget
Experience Very experienced with masthead execution
Less experienced with masthead execution New to masthead
USPCreative, highly interactive and
engaging
Easy execution and quick turnaround time
Faster execution, fewer resources, lower cost
Examples / Gallery Rich Media - -
Ad specs Link Specs Specs Specs
Homepage Offerings
Homepage Ad Rates
MASTHEAD
RATES (CPD)
Masthead – Custom Execution
Masthead – In-house Build
Masthead Lite– NEW!
Q4 RATES
Standard Masthead
PH (USD) 10,000 8,000 6,000
SG (SGD) 16,000 13,000 10,000
MY (MYR) 45,000 40,000 30,000
ID (USD) 12,500 10,000 8,000
Expandable Masthead
PH (USD) 12,500 10,000 8,000
SG (SGD) 20,000 16,000 13,000
MY (MYR) 55,000 50,000 35,000
ID (USD) 15,500 12,500 10,000
Google Confidential and Proprietary
Watch Page
PRODUCT INFO – Watch page 5 Targeting Options – NEW!! Details
Platforms
Targeting any or all of the platforms:● TV Devices● Mobile● Desktop ● Embeds
DemoTargets: ● Gender● Age
Content
Targets specific content (verticals & categories) such as:● Auto, Finance, ● Sports● Entertainment ● Music● Etc..
Interest
Any ICM / IBA related categories. Interest categories such as: business interest, beauty interest.
Content vs. Interest Targeting: Content Targeting is targeting the video that is playing while interest targeting is targeting a person/user. i.e. targeting content entertainment such as x-men is targeting the videos itself however, targeting interest entertainment such as x-men is targeting a person who has or likes to watch those videos.
Content Labels
Please kindly refer to next page for more details on content labels.
YouTube Product Info
PRODUCT INFO –
Content Labels
Details
YouTube content labels offer even more control to advertisers who are concerned about the type of content alongside which their ads might serve.
Advertisers running campaigns on YouTube may apply filters to restrict their ads from showing on content that is suitable only for mature audiences, audiences aged teen+ and/or all audiences. Mature content will be excluded with standard targeting
Target Audience
● Advertisers concerned about brand safety● Advertisers who want to show/exclude their content from running
on general, teen and/or mature content
Examples:● Disney may want to target only content suitable for all audiences.● Axe may want to target their risqué ads to content suitable for
teen and mature audiences● Captain Morgan may want to use age gating and target their ads
to content suitable for teens (though viewed by 21+ adults) as well as mature content
Key Features
● Available via reservation and auction● Four levels of content labels: General Audience (G), Parental
Guidance, (PG), Teen+ (T), Mature Audience (MA)● Mature content automatically excluded from most campaigns by
default● Mature content is now excluded from all buys. Advertiser will be
given an option for opts in.
YouTube Product Info
*All content products automatically exclude DV-MA. You only need to pay for an additional targeting layer if you request a specific Content Label, such as only DV-G.
YouTube Product Info
Tier Targeting Targeting Options
Tier 1 – Run of Site – Across YouTube Content on all platforms. NO Targeting preference
Across all YouTube content, no targeting preference
Tier 2 – Targeting ONE out of 5 targeting options
✓
Tier 3 – Targeting TWO out of 5 options
✓ ✓
Tier 4 – Targeting THREE or more out of 5 options
✓ ✓ ✓ ✓
AD SPECS (Watchpage Instream)
Click here for Ad Specs
In-stream AdsRATES (CPM)
Instream Select(Skippable)
Instream (15-sec)
Instream (30-sec)
PHILIPPINES - USD
Tier 1 – All Platforms 2 3 4
Tier 2 – Target 1 of 3 4 6
Tier 3 – Target 2 of 4 6 7
Tier 4 – Target 3+ 6 7 9
SINGAPORE - SGD
Tier 1 – All Platforms 10 12 16
Tier 2 – Target 1 of 12 16 18
Tier 3 – Target 2 of 16 18 21
Tier 4 – Target 3+ 18 21 24
MALAYSIA - MYR
Tier 1 – All Platforms 18 21 27
Tier 2 – Target 1 of 21 27 31
Tier 3 – Target 2 of 27 31 36
Tier 4 – Target 3+ 31 36 41
INDONESIA - USD
Tier 1 – All Platforms 6 7 8
Tier 2 – Target 1 of 7 8 10
Tier 3 – Target 2 of 8 10 12
Tier 4 – Target 3+ 10 12 14
Watchpage Ad Rates
Watchpage Ad Rates
WATCHPAGE – Invideo Overlay & Display Banner
RATES (CPM)
Tier 1(ROS)
Tier 2 Tier 3
INVIDEO OVERLAY
-->Ad Specs
PH (USD) 2 3 4
SG (SGD) 8 9 11
MY (MYR) 12 15 18
ID (USD) 4 5 6
DISPLAY BANNER (300 x 250)
->> Ad Specs
PH (USD) 1 2 2
SG (SGD) 6 7 9
MY (MYR) 10 12 14
ID (USD) 3 4 5
Google Confidential and Proprietary
Search Page
YouTube Search Ad Rates
SEARCH PAGE – Display Banner
RATES
PH(USD)
SG (SGD)
MY(MYR)
ID(USD)
STANDARD BANNER MPU (300 x 250) - SEARCH
->> Ad Specs
Tier 1 - Run of Search 1.00 4.00 7.60 2.50
Tier 2 2.00 5.00 9.20 3.00
Tier 3 2.40 5.00 9.20 3.00
Google Confidential and Proprietary
Reach Packages
REACH PACKAGES – RATES
PH(USD)
SG (SGD)
MY(MYR)
ID(USD)
OTHERS
Homepage Masthead 10,000 16,000 45,000 12,500
First Watch24-hour high SOV sponsorship of users’ first partner watch views of the day.
6,500 4,700 17,000 5,000
mYT Roadblock100% SOV – Exclusive access to YT’s mobile Audience
2,200 6,300 23,000 3,000
YouTube Reach Packages
FirstWatch
REACH PACKAGES – RATES
PH(USD)
SG (SGD)
MY(MYR)
ID(USD)
OWN YOUTUBE FOR A DAY SPECIAL PACKAGES!!
Homepage Masthead + mYT Roadblock
11,500 20,400 61,500 14,500
Homepage Masthead + First Watch
14,900 19,500 54,000 16,000
Homepage Masthead + First Watch + mYT Roadblock
18,000 25,000 78,500 19,600
YouTube Reach Packages
FirstWatch
FirstWatch
FirstWatch
PRODUCT INFO – Homepage & First Watch
COUNTRY
PH SG MY ID
HOMEPAGE Impressions 6.1 million 1.25 million 3 million 2.5 million
Unique Visitors 2.4 million 590,000 1.4 million -
Interaction Rate 12.5% 10.7% 11.3% -
FIRST WATCH
Key Features
● First Watch is a 24-hour high Share of Voice sponsorship of users’ first Partner Watch views for the day. First Watch reaches approximately 90% of applicable unique Partner Watch users in a given country over the course of the day.
● This product is independent of a YouTube Homepage Roadblock.
● It engages users that enter YouTube through the ‘side door’ and do not visit the homepage.
● In-stream (:15 sec only) & Invideo
● Priority: First Watch is prioritized to serve before standard YouTube ad inventory. For most users a First Watch ad will be the first ad they see upon visiting a YouTube Partner Watch Page.
● Frequency Cap: Each format is frequency capped at 1 (max frequency of 2 per / user). Users have the opportunity to see both formats back to back at the start of a video viewing session.
YouTube Product Info
Google Confidential and Proprietary
Brand Channel
BRAND CHANNEL
RATES
PH(USD)
SG (SGD)
MY(MYR)
ID(USD)
Minimum spend (for a YouTube Order) 10,000 13,000 32,000 10,000
Minimum spend for Sponsorship 30,000 38,000 96,000 30,000
Minimum spend for Basic Brand Channel 30,000 38,000 96,000 30,000Minimum spend for Advanced Brand Channel 50,000 64,000 160,000 50,000
Minimum spend for Premium Brand Channel 70,000 89,000 223,000 70,000
Minimum spend for mobile basic Brand Channel 7,500 9,500 24,000 7,500
Brand Channel
Key Features –
● Allows advertisers to create a custom home where brand can interact with its users.● Build a loyal audience of subscribers● Drive traffic, attract subscribers, and enable distribution● Brand safe features for commenting, uploads and management● Ad Specs Guide: here ● Layout Guide: here
