Asia’s leading online fashion destination

Kinnevik Capital Markets Day

Berlin, May 22nd

Disclaimer

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Overview of ZALORA Group

The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues

discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and any evaluations

or assessments stated herein represent the company’s opinions. We advise you that some of the available information has been independently verified and

may be based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on,

the fairness, accuracy, completeness or correctness of this information or opinions contained herein. Certain statements contained herein may be

statements of future expectations and other forward-looking statements that are based on our current personal views and assumptions and involve known

and unknown risks and uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such

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Key Facts

• Addressing a fashion market of 600M people in

South East Asia and Australia, worth Eur 60B+

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• Pan-regional approach, localized service

• Customer-first approach: next day delivery, easy

free returns, approachable customer service

• 1.5M+ customers served to date

• 1M+ items shipped in the last two months

• Top Global Brands + Private Label

ZALORA Targets the EUR 60Bn+ Fashion Market and 600 Mn

Potential Customers in South East Asia and Australia…

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Fashion Market – EUR 70 Bn in 2014 Population by target market

Indonesia

247 Mn

70

66

63

59

55

51

+7%

2016

2013

2012

2011

2015

2014

Source: Industry Research

EUR Bn

Philippines

96 Mn

Vietnam

88 MnThailand

67 Mn

Malaysia

30 Mn

Australia

23 Mn

Hong Kong

7 Mn

Singapore

5 Mn

NZ

4 Mn

...Where the Number of People with Internet Access is Already

Huge and is Growing Very Fast

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Source: Industry Research

0

10

20

30

40

50

60

70

80

90

2004 2008 20122000

Malaysia

Thailand

Indonesia

China

Australia

Vietnam

Singapore

Italy

Philippines

United States

Hong Kong

Monthly active Facebook

Users – (Mn people)Internet users – (per 100 people)

7

11

13

13

19

30

48

Vietnam

Philippines

Indonesia

Malaysia

Thailand

SG + HK

Australia

Global

Ranking (#)

#4

#8

#13

#19

#21

#22

Who We Are

ZALORA is filling the

online-fashion gap

that exists in Asia

Pacific and is

redefining how high-

street fashion is

accessed in this part

of the world

We provide

affordable high-

street fashion that is

not readily available

to offline shoppers

in emerging markets

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ZALORA’s Shops are Simple and Stylish and leave the Centre of the

Stage to the Products on Catalog

Our Pan-Regional, Localized Model Offers Strong, Defensible

Competitive Advantage Along the Full Value-Chain

• Local Cash on Delivery set-up

• Localized payment methods

• Scale to negotiate with Credit

Card partnersAssortment

Marketing

and onsite

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• Localized web Pages

• Strong online and offline

local presence

• World-Class team

Payment

Logistics

and

delivery

Customer

Service

• Local and Global Brands

• Scale allows us to design

and manufacture high

quality private label at

affordable prices and good

margins

• Local Warehouse for next-day

delivery in all capital cities

• Easy and fast return service

• Local Language

• World-Class infrastructure

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1.6 Million Customers Served since launch; Customer served grew 135% in last year!

Total Customer Base (Million #)

• 70% Female

• 30% 18-24 years old

• 45% 25-35 years old

1.6

0.7

+135%

End of Q1 2013 End of Q1 2014

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ZALORA’s Marketing Created a Leading Brand in 2 Years

Approach

• Budgeting based on Customer

Acquisition Cost /Customer

Lifetime Value targeting

• Editorial Content

• Increasing Focus on Branding

and Positioning

• Mobile as a Key Channel

• 4.8M Facebook fans

• 6M+ Newsletter Subs.

• 17M+ Monthly Visits

• 33% of Visits from Mobile

1) All data as of March 2014

An Appealing Product Offer at Affordable Pricing is the 1st Pillar of ZALORA’s Success

Beauty Other

3%

13%

Male Footwear

10%

6%

Female Footwear

7%

20%

Female Apparel

39%

2%Sports

Male Apparel

Accessories

1) Data as of March 2014

Sales by Category (1) Selected Brands

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Private Label is a Key Pillar of ZALORA’s Strategy, Today Representing 1/3 of Sales

Private Label

Brands

Q1 2014

32%

68%

Q1 2013

21%

79%

ZALORA Group Sales Mix % Private Label Brands

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We Have Built Scalable Operations Across the Region(1)

Logistics

Customer

Service

Payment

Production

Set Up Key Results

• 7 Warehouses

• More than 100 Riders

• ~500k items shipped in April

• 2.3 days average delivery time

• >30% w/own fleet in SEA

1) Data relate to March 2014; 2) orders (or items) shipped within 24 hours of receiving the pick request or receiving the cross docked items / total orders (items)

within period; 3) excluding contractors

• 7 CS Centres

• 150 CS Agents (3)

• World-class quality

• Capacity: up to 1,800 SKUs per day produced

• Cash on

Delivery

• Paypal

• Regional Production in KL

• Local Studios

• 23 photoshooting Studios

• Credit

Card

• Local

systems

• More than 160k contacts managed per month

• 93% of calls answered in 20 seconds

• Up to 90% CoD in emerging Countries

IT Infrastructure Built to Perform and to Scale

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ALICE

Desktop

Mobile

Analytics

Se

arc

h

BOB

Orders, Customers,

Suppliers,

Pricing Data

Pro

du

cts

Co

nte

nt

Redcat (on Redshift)

Bob replica for data

mining

„Responsys“

Customer Relationship

Management System

„Netsuite“

ERP System

BOB – OMS Sync

BOB Data Feed ERP

BOB Data Replica

OMS Data Feed ERP

„ZOPS„ + „OMS“

PO/Order/Warehouse

Management System

A Strong Leadership Team at the Helm of the Company

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Responsible for Operations, IT

• McKinsey & Co., Synergo Private Equity

• Holds an MBA from Columbia Business School Responsible for Purchasing

• McKinsey & Co., Munich and Singapore

Responsible for Marketing

• McKinsey & Co., Synergo Private Equity

• Holds an MBA from MIT Sloan

Responsible for Marketplace

• McKinsey & Co.

• Holds an M.Sc. From Harvard University

Responsible for Finance, Business Intelligence,

HR

• Goldman Sachs, Viet Thai International

• Holds a BA from Duke University

Manages Australia & NZ

• Groupon, Boston Consulting Group

• Holds an M.Sc from Purdue UniversityResponsible for Private Label

• Inditex

• Holds an MBA from INSEAD

MICHELE FERRARIO

HARRY MARKL

MAGNUS GRIMELAND

PATRICK SCHMIDT

TITO COSTA

COOPER MCGUIRE

AVNI PUNDIR

ZALORA Is Backed by Blue-chip Global Investors

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Selected Investors

• Clear leader in a very large, growing market

• Strong relationships with best high-street

fashion brands

• Private label at the core of our assortment

• Delivering outstanding customer experience

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What to Remember about ZALORA