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Food & Beverage Category DeckReaching a Healthy Food Conscious AudiencePresented to:

By:

Ideal Food & Beverage Target

ZoomFitness Consumers Seek Healthy Foods

Super Influential – Healthy Lifestyle

Index 282

Used Organic Food in Last 6 Months

Index 144

Eating/Nutrition – Pay Attention to Wellness

Index 138

Try to Eat Healthy and Pay Attention to Nutrition

Index 137

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Are Food Aficionados

Activities: Gourmet Cooking/Fine Foods/Wines

Index 169

First to Try Food & Cooking Index 126

Regularly Recommends on Food and Cooking

Index 123

Experienced Index 115

In the Know Index 115

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs. non-health club members surveyed. © 2012 Zoom Media Corp. All Rights Reserved.

Fitness Consumers are Health Conscious Shoppers

Fitness Consumers Buy Foods Specifically Labeled…

Index

High Protein 229

Natural or Organic 207

Low-Carb 169

Low Calorie 158

High Fiber 153

Low-Fat 153

Fat Free 142

Low-Sodium 121MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

TOP 50 INDEXING FOOD AND BEVERAGE BRANDS IN THE ZOOMFITNESS NETWORK (excludes spirits)

  ZoomFitness     ZoomFitness

 

Brand Index Rank Brand Index RankClif Bar 269 1 Snapple 150 26

Kashi GOLEAN Bar 248 2 Weight Watchers Smart Ones 148 26

Luna Bar 213 3 Kellogg’s Special K Red Berries 148 28

Fiji 205 4 Dasani 147 29

San Pellegrino 190 5 Oikos 144 29

Powerade Zero 186 6 Sorrento 143 31

Polly-O 182 7 Sargento Light 143 32

Vitamin Water 179 8 General Mills Reese’s Peanut Butter

142 32

Kashi TLC Bars 179 9 Coca-Cola Zero 142 34

Yogi Tea 177 10 Kraft 2% Milk Singles 140 35

Pepsi Max 174 11 Stonyfield 139 36

Babybel 173 12 Fiber One Chewy Bars 139 36

Kashi GOLEAN Crunch Cereal

170 12 Caffeine Free Diet Coke 138 38

PoewrBar 169 14 Post Grape-Nuts 138 39

Tillamook Cheese 165 15 Post Fruity Pebbles 138 39Tazo Tea 162 16 Orville Redenbacher’s Kettle Korn 137 41

Gardenburger 162 17 Quaker Chewy Granola Bars 136 41

Orville Redenbacher’s Popcorn

159 18 Yoplait Thick & Creamy 136 43

Kashi Heart to Heart Ceeral 158 18 Morningstar Farms 134 43

Silk Soy Milk 157 18 Celestial Seasonings 134 45

Newman’s Own Salad Dressing

155 21 Diet Coke 133 46

Boca Burger 154 21 Gatorade G2 131 46

Life Cereal 153 23 Skippy Natural 130 48

Lean Cuisine Café Cuisine 153 24 Diet Cherry Coke 130 49

Life Cereal Cinnamon 151 25 Newman’s Own Lighten Up Dressing

130 50MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Buy Organic Foods

Granola Index 182

Pasta Index 173

Poultry Index 166

Frozen Foods Index 164

Breakfast Cereal Index 146

Peanut Butter Index 139

Coffee Index 132

Cheese Index 130

Soup Index 116

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Organic Foods Used in Last 6 Months

ZoomFitness Consumers & Health Bars

Heavy Nutrition/Energy Bar Consumers

Index 209

Nutrition/Energy Bars Used in Past 6 Months

Index 194

Heavy Cereal/Granola Bar Consumers

Index 139

Rice Cakes Consumed in Past 6 Months

Index 126

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Drink Sports & Energy Drinks

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Drinks Sports Drinks/Thirst Quencher s Index 123

Heavy Energy Drink Consumers Index 121

Fitness Consumers, Soy Milk, & Yogurt

Plain Yogurt Index 147

Non-fat/Fat free Yogurt Index 164

Flavored Yogurt Index 143

Yogurt With Fruit Index 116

ZoomFitness Patrons are Heavy Soy Milk and Yogurt Consumers

Heavy Soy Milk Consumers

Index 175

Vanilla Soy Milk Index 151

Drinks Soy Milk Index 138

Drink Regular Soy Milk Index 120

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitness Consumers Eat Whole Grains

Use Whole Wheat Flour Index 136

Wheat/Rye Crackers Index 136

Mutli-Grain Bread Index 126

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers & Nuts

Almonds Index 169

Smoked Almonds Index 169

Pistachios Index 137

Walnuts Index 139

Sunflower Seeds Index 124

Pecans Index 116

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitness Patrons Consume Various Types of Nuts

Fitness Consumers Are the People You Want to Reach

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Give Advice Extremely/Very Often Index 192

Consider Self to Be Very Social Index 157

Buy Based on Quality, Not Price Index 143

Are Leaders Index 136

Are Confident Index 132

Want to Learn and Explore About New Things

Index 118

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Appendix

Why ZoomFitnessTM?

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience of consumers who are focused on healthy eating and ideally suited to food & beverage brand messaging.

Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 169)

Food&Beverage Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Super Influential Consumers – Healthy Lifestyle

282 94 101 92 92 84

Used Organic Food in Past 6 Months 144 91 94 92 92 89

Try to Eat Healthy and Pay Attention to Nutrition

137 92 94 89 87 88

Eating/Nutrition – Heedful of Wellness

138 92 94 94 87 89

Food&Beverage Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Buys Food Labeled High Protein 219 103 100 93 94 101

Buys Food Labeled Low-Carb 169 100 101 98 98 106

Buys Organic Poultry 166 93 101 90 90 89

Buys Organic Pasta 173 89 98 90 91 92

Used Soy Milk in Past 6 Months 138 93 97 90 92 93

Food&Beverage Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Heavy Nutrition/Energy Bar Consumers

209 102 102 109 99 101

Vanilla Soy Milk Consumers 151 93 97 92 94 92

Yogurt Consumers 119 101 101 99 98 97