zoommedia.com

Travel Category DeckReaching the Travel AudiencePresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience of experienced travelers ideally suited to travel brand messaging.

Utilizing commercials w/ sound and custom digital content travel advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 161)

3

Ideal Travel Target

© 2011 Zoom Media Corp. All rights reserved.

Travel InternationallyIndex 220

1st to try new travel products and brands

Index 188

Regularly recommends travel

Index 182

Experienced travelersIndex 179

Travel Domestically Index 155

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

The Fitness Consumer is a Must-Target for Travel Advertisers

Plan vacations with family & friends

Index 167

© 2011 Zoom Media Corp. All rights reserved.

Own an airline miles rewards cardIndex 162

Member of a frequent flyer program Index 172

Enrolled in a hotel rewards programIndex 162

Super Influential Consumers of Travel Index 198

ZoomFitness Consumers are valuable vacation category targets

Made hotel reservations online in the last 12 months

Index 193

MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

© 2011 Zoom Media Corp. All rights reserved.

Foreign Travel for BusinessIndex 172

Bachelors Degree or HigherIndex 161

15+ Nights in Hotel/Motel for BusinessIndex 175

Top Management ProfessionIndex 165

$100K+ Average HHI

Fitness Consumers are Professionals and Business Travelers

Domestic Travel for BusinessIndex 165

President or VP Job TitleIndex 180

Rented a car for business use

Index 123

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

© 2011 Zoom Media Corp. All rights reserved.

Fitness Consumers are active Vacationers

Have vacationed internationally with an all-inclusive travel package

Index 176

Foreign travel for vacationIndex 163

Vacation Activities

Go to the beachIndex 169

ShoppingIndex 164

Fine diningIndex 164

Outdoor sportsIndex 211

RunningIndex 323

SightseeingIndex 159

Visited a theme park in the last year Index 139

Went on a cruise in the last 3 yearsIndex 135

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

© 2011 Zoom Media Corp. All rights reserved.

Give advice extremely/very often

Index 192 Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the people you want to reach

Buy based on quality, not price

Index 143 Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

zoommedia.com

Appendix

ZoomFitness HIST DISC ESPN TBS TNT

Made car/vehicle reservations on the internet in the last 12 months

180 101 102 122 95 97

Heavy Rental Car Users 145 112 109 148 100 91

Rented a car via company’s website or general internet travel site

189 103 99 120 96 95

Rental Car Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness HIST DISC ESPN TBS TNT

Booked foreign or domestic trip using general internet travel site

177 100 102 109 95 95

Used internet site or travel agent for planning local sightseeing during foreign travel

124 98 97 100 86 93

Used the internet to make personal or business travel plans in the last 30 days

165 107 110 115 106 100

Internet Travel Sites - Top 5 Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness HIST DISC ESPN TBS TNT

Booked foreign or domestic trip using an airline-specific internet site

158 94 97 103 90 98

Have an airline miles credit card 162 102 100 115 88 92

Member of a frequent flyer program 172 101 98 115 94 96

Fly Business Class for foreign travel 197 104 105 111 87 84

Airline Category – Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness HIST DISC ESPN TBS TNT

Have stayed in a hotel/motel 15+ nights while traveling

180 108 106 132 94 96

Currently enrolled in a hotel rewards program

162 108 104 120 101 103

Make own hotel reservations 162 105 103 112 101 100

Hotel Category - Top 5 Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs