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ZoomFitness Entertainment Category Deck

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  • 1. Entertainment Category DeckReaching the Entertainment Audiencezoommedia.com

2. Why ZoomFitness ? TMTMZoomFitness delivers an upscale, affluentaudience of entertainment enthusiasts ideallysuited to brand messaging within theentertainment category.Utilizing commercials w/ sound and customdigital content entertainment advertisers willengage their target audience in a relevantviewing environment. Frequency Average 3X per week 47 minute dwell time 50 million monthly impressions Affluent Consumers (HHI 100K+) Educated (Bachelors Degree or higher Index 169)MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions) 3. 3 4. Owns a plasma TVIndex 143Household owns MP3 player docking systemIndex 142 Owns a HDTVIndex 121Owns a digital video recorder(DVR)Index 121 Household owns surround sound speakersIndex 121MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions)Fitness Consumers Invest in Various Home Electronics 2011 Zoom Media Corp. All rights reserved. 5. TV Channels WatchedIndex E! Entertainment Television128 CBS Sports 125 Comedy Central 125 VH1125 NFL Network122 HGTV 119 MTV116 FX 115 HBO115 Bravo113MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions)Fitness Consumers &Television Viewing 2011 Zoom Media Corp. All rights reserved. 6. Ordered movie tickets onlineIndex 179 In-the-know: MoviesIndex 148Prefer to watch movies opening weekendIndex 137 Attend movies 2-3 times per monthIndex 133MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI via ClearDecisions) ZoomFitness Consumers EnjoySource In the Know: Movies: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodologyis representative of the total US Population. Index based on health club members Going to the Movies 2011 Zoom Media Corp. All rights reserved.vs. non-health club members surveyed. 7. Rented movies from Netflix in past30 days Index 178 Ordered DVDs/Blu-ray discs online Index 174Household owns DVD/Blu-rayplayer Index 171 Rented 10-14 DVD/Blu-ray discs in past 30 days Index 150Home theater/entertainmentsystem Index 123MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions)ZoomFitness Consumers Watch Movies at Home 2011 Zoom Media Corp. All rights reserved. 8. In-the-know: MusicIndex 193Read music magazinesIndex 178 Use MP3 player to listen to musicIndex 173 Attend musical performancesIndex 157 Play musical instrumentIndex 145 I have great experience in this topicIndex 123MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On Location Measurement ofZoomFitness, October 2011 in MRI via Clear Decisions) Fitness Consumers areSource In the Know: Music: GfK Custom Research North America 2012. Onlinesurvey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology isrepresentative of the total US Population. Index based on health club members Music Enthusiasts 2011 Zoom Media Corp. All rights reserved.vs. non-health club members surveyed. 9. Ordered video games/systems byInternet over the past 12 months Index 201 Uses MP3 player to play video games Index 181 Plays video games (console) Index 156 Plays video games (portable) Index 141MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions)Fitness Consumer & Video Games 2011 Zoom Media Corp. All rights reserved. 10. Fitness Consumers visited anentertainment website in past 30 days Index 167Entertainment Web Sites VisitedIndexin past 30 daysFox.com 211IMDb.com203Ticketmaster.com197NBC.com 193Yahoo! Movies 171ABC.com 119MRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions)Fitness Consumers Find EntertainmentInformation Online 2011 Zoom Media Corp. All rights reserved. 11. Mobile Phone/Smartphone Activities Index Watched a video clip 210 Listened to a podcast191 Downloaded an application or App 185 Visited a website for entertainment184 information Downloaded a game168 Listened to music163 Watched a downloaded or streamed TV163 programMRI:Doublebase 2011. Base = A18+zoomfitness network (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers & Mobile Phone Entertainment 2011 Zoom Media Corp. All rights reserved. 12. Heavy socialGive advicemedia usersextremely/very often Index 123Index 192 Consider self to be Buy based on very socialquality, not price Index 157Index 143 Are confidentAre Leaders Index 132Index 136 Want to explore andKnowledgeablelearn about new about pop culture things Index 153Index 118Source: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% ConfidenceLevel. Online methodology is representative of the total USPopulation. Index based on health club members vs. non-Fitness Consumers are the Peoplehealth club members surveyed.You Want to Reach 2011 Zoom Media Corp. All rights reserved. 13. Appendix zoommedia.com 14. Music Category - Top 5 Entertainment Cable Nets Consumer ComparisonFood ZoomFitnessESPN TBS TNT USA Network MP3 players used for [Listening to173 107114 104 108 114 music] MP3 players used for [Listening to201 104100 8895111 podcasts] MP3 players used for [watch182 112117 109 113 121 video/movie] MP3 players used for [play video181 115122 107 118 112 game]MRI:Doublebase 2011. Base = A18+ TMzoomfitness network (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms 15. Movies Category- Top 5 Entertainment Cable Nets Consumer Comparison FoodZoomFitness ESPN TBS TNT USANetwork Ordered DVDs/BluRay discs online174 115111 109114 114 Went to the movies 2-3 times a month 133 104122 113116 113 Prefer to see movie opening weekend137 108115 112113 109 Rented movies from Netflix 178 107102 98101110MRI:Doublebase 2011. Base = A18+ TMzoomfitness network (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms 16. Mobile Category Top 5 Entertainment Cable Nets Consumer Comparison FoodZoomFitness ESPN TBS TNT USANetwork Used mobile phone/smartphone to visit website for entertainment184 125123 111118 114 information Watched video clip on mobile210 127128 113118 109 phone/smartphone Downloaded an app to mobile185 119123 106116 112 phone/smartphone Watched a downloaded or streamed TV program on mobile 163 140137 115 127103 phone/smartphoneMRI:Doublebase 2011. Base = A18+ TMzoomfitness network (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms 17. Internet Category - Top 5 Entertainment Cable NetsConsumer Comparison Food ZoomFitnessESPN TBS TNTUSANetworkOrdered video games/systems online202 120119 116123 118Ordered movie tickets online179 109110 103102 125Ordered other tickets online206 121109 101101 119(concerts, shows, sports, etc.)Ordered CDs online157 106103 95 93106MRI:Doublebase 2011. Base = A18+ TMzoomfitness network (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educationalZoomFitness Deliversprograms

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