zoommedia.com

Athletic Category DeckReaching an Active, Athletic AudiencePresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience of active consumers ideally suited to athletic brand messaging.

Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 163)

Ideal Athletic Target

ZoomFitness Consumers Exercise Regularly

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Exercise program for diet control Index 226

I follow a regular exercise routine Index 182

ZoomFitness Consumers

Engage in a Variety of Athletic Activities

Pilates Index 427

Jogging/Running Index 361

Aerobics Index 359

Yoga Index 343

Swimming Index 241

Soccer Index 211

Football Index 197

Basketball Index 196

Softball Index 188

Baseball Index 168

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Sports Personally Participate In

Spent $100+ on Running Clothing Index 374

Ordered Fitness Apparel/Equipment Online Index 301

Purchased 2+ Pairs of Running/Jogging Shoes Index 279

Spent 75+ on Running/Jogging Shoes Index 279

Spent $150+ on Athletic/Workout Wear Index 278

Spent $150+ on Sports Clothing Index 219

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Spend on Athletic Clothing

ZoomFitness Consumers Are Healthy

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Buy Foods Labeled “High Protein” Index 229

Heavy Nutrition/Energy Bar Consumers Index 209

Used Meal/Dietary/Weight Loss Supplements Index 149

Drink Sports Drinks/Thirst Quenchers Index 123

Fitness Consumers Invest in Athletic Equipment

Weight Lifting Equipment Index 242

Downhill Ski Boots Index 241

Downhill Skis Index 225

Mountain Bicycle Index 188

Elliptical Index 185

Treadmill Index 177

Golf Clubs Index 158

Stationary Bicycle Index 136

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Own Athletic Gear

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Elbow/Kneepads Index 261

Tennis Racquet Index 222

Racquetball Racquet Index 211

Tennis Balls Index 206

Racquetball Balls Index 204

Bicycle Hemet Index 200

Soccer ball Index 196

Football Index 183

Basketball Index 182

Baseball Gloves Index 177

Softball/Baseball Bats Index 165

Golf balls Index 157

Fitness Consumers Are the People You Want to Reach

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Give Advice Extremely/Very Often Index 192

Consider Self to Be Very Social Index 157

Buy Based on Quality, Not Price Index 143

Are Leaders Index 136

Are Confident Index 132

Want to Learn and Explore About New Things

Index 118

zoommedia.com

Appendix

ZoomFitness History Discovery ESPN TBS TNT

Spent $150+ on Athletic/Workout Clothing in Past 12 Months

278 100 105 140 106 102

Spent $100+ on Running Clothing in Past 12 Months

374 104 84 115 103 85

Owns Rollerblades/In-Line Skates 210 103 110 111 107 100

Owns Weight Lifting Equipment 242 118 111 124 109 104

Athletic Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

Athletic Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Participated in Downhill Skiing 215 96 98 128 97 94

Ordered Fitness Apparel/Equipment Online

301 113 102 125 111 104

Owns a Road Bicycle 177 108 105 108 94 95

I follow a regular exercise routine 182 95 97 104 91 94

Athletic Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Sports Personally Participated In – Weight Lifting

395 111 110 132 110 102

Buy Food Labeled “Low-Carb” 169 100 101 98 98 106

Spent $75-$149 on Running/Jogging Shoes

304 104 105 124 108 85

Used Meal/Dietary/Weight Loss Supplements in Past 6 Months

149 101 100 91 104 103