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ZoomFitness: Reaching the Ideal Retail TargetAvid Consumers and Active Shoppers

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Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Reach the Ideal Entertainment Consumer in the ZoomFitness Network:

• Affluent ($100K+ Average HHI)

• 50 Million Monthly Impressions

• Educated (Bachelor’s Degree+ Index 163)

• Frequency Average 3X per week

• 47 Minute Dwell Time

Engage target audience in a relevant viewing environment with commercials w/ sound, custom digital content, static billboard & promotional offerings in ZoomFitness.

ZoomFitness are Active Shoppers

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Clothing Expenditures Amount Spent [$2,000+] Index 196

Super Influential Consumers - Fashion Index 173

Purchase clothing at department stores Index 139

ZoomFitness Consumers Shop at a Variety of Retailers

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Sport’s Authority Index 217

Dick’s Sporting Goods Index 193

Target Index 148

Kohl’s Index 145

Marshall’s Index 135

T.J. Maxx Index 133

Foot Locker Index 125

Sports $100+ on Running Clothing Index 374

Purchased 2+ Pairs of Running/Jogging Shoes Index 279

Spent $75+ on Running/Jogging Shoes Index 279

Spent $150+ on Athletic/Workout Wear Index 278

Spent $150+ on Athletic Shoes Index 228

Spent $150+ on Sports Clothing Index 219

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Spend on Athletic Clothing

ZoomFitness Patrons Purchase a Range of Active Apparel

Women’s Sports Bra Index 232

Women’s Swimsuit Index 193

Hiking/Backpacking Clothing

Index 170

Team Sports Clothing Index 163

Men’s Swimsuit Index 156

Bicycle Clothing Index 152

Women’s Sweatshirt Index 144

Men’s Sweatpants Index 142

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Are Avid Consumers

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

I Think Shopping is a Great Way to Relax Index 131

Regularly Recommend on Shopping Index 128

Experienced Shoppers Index 119

I Like to Shop Around Before Buying Index 118

Fitness Consumers Are the People You Want to Reach

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Give Advice Extremely/Very Often Index 192

Consider Self to Be Very Social Index 157

Buy Based on Quality, Not Price Index 143

Are Leaders Index 136

Are Confident Index 132

Want to Learn and Explore About New Things

Index 118

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Appendix

ZoomFitness History Discovery ESPN TBS TNT

Purchased Women’s Sports Bra 232 71 84 72 107 95

Purchased Women’s Sweatpants 152 82 86 77 108 96

Purchased Men’s Sweatpants 147 115 112 130 117 114

Purchased Bicycle Clothing 152 106 103 120 101 91

Retail Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Purchased 2+ Pairs of Running/Jogging Shoes

279 98 106 119 103 89

Spent $75+ on Athletic Shoes 279 102 104 125 110 89

Expenditures Amount Spent Last 6 Months [$150 +]

157 99 97 100 98 98

Retail Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Shop at Dick’s Sporting Goods 193 120 116 149 124 112

T.J. Maxx 133 91 95 87 96 98

Sport’s Authority 217 113 107 142 111 113

Target 148 98 100 99 105 99

Retail Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs