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Electronics Category DeckPresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Reach the Ideal Electronics Target in the ZoomFitness Network:

• Affluent ($100K+ Average HHI)

• 50 Million Monthly Impressions

• Educated (Bachelor’s Degree+ Index 163)

• Frequency Average 3X per week

• 47 Minute Dwell Time

Engage target audience in a relevant viewing environment with commercials w/ sound, custom digital content, static billboard & promotional offerings in ZoomFitness.

Fitness Consumers & Mobile/Smartphones

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Spent $101-200 on Cell phone/Smartphone Purchase

Index 147

Cell Phone/Smartphone Average Monthly Bill $100+

Index 127

Cell Phone/Smartphone Agreement Type: Monthly Plan with Contract

Index 119

Cell Phone/Smartphone Average Monthly Bill $200+

Index 113

Apple iPhone Index 156

HTC Index 148

Blackberry Index 144

Fitness Consumers Spend on Cell Phones

Cell Phone Brands Fitness Consumers Use

Fitness Consumers & Cameras

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

HH owns a HD digital camcorder Index 153

Camera types own [Digital Point and Shoot]

Index 147

Spent $300+ on camera Index 139

Camera types own [Digital SLR Single Lens Reflex]

Index 125

Spent $100-199 on camera Index 125

ZoomFitness Consumers &Television Sets

MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

HH owns a giant TV screen (Over 42”) Index 137

Very likely to buy giant flat screen/HDTC in next 12 months Index 135

HH owns a HDTV Index 119

HH owns a plasma TV Index 116

HH owns a big screen TV (36"-42“) Index 115

ZoomFitness Consumers & Home Entertainment

MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

HH owns MP3 player docking system Index 184

HH owns surround sound speakers Index 144

Home theater/entertainment system Index 141

HH owns a DVD/Blu-ray player Index 123

Owns digital video recorder (DVR) Index 122

Fitness Consumers & Netbooks, Tablets and E-readers

Read Books, Magazines, Newspapers and other Media Using a Tablet or E-reader

Index 150

Owns Any Tablet or E-reader Index 143

Personal Computers Types HH Owns [Laptop/Notebook/Tablet] Index 127

MRI:Doublebase 2012 Base = A18+“zoomfitness network” defined as: A18-49 who engage in a regular physical fitness routine 2+ times per week at a health club

Fitness Consumers & Computers

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Has handheld computer or PDA Index 159

Owns an Apple MacBook Index 175

Owns an iMac Index 144

Likely to purchase a laptop in next 12 months Index 125

Owns all-in-one printer/copier/scanner Index 117

Owns a Lenovo/IBM personal computer Index 155

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Super Influential Consumers [Home Electronics] Index 175

One mobile device that can do everything is convenient Index 135

Like to Read Reviews Before Buying New Technology or Electronics Index 125

Often discuss knowledge of technology with others Index 129

Willing top ay more for top quality electronics Index 116

Fitness Consumers are an Ideal Electronics Target

© 2011 Zoom Media Corp. All rights reserved.

Give advice extremely/very often

Index 192 Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the people you want to reach

Buy based on quality, not price

Index 143 Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

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Appendix

ZoomFitness History Discovery ESPN TBS TNT

Have Handheld Computer or PDA 159 99 98 100 97 96

Purchased Cell Phone/Smartphone in last 12 months

113 101 102 105 107 102

Owns Digital Point and Shoot Camera

147 106 105 102 103 97

Owns a Portable GPS Navigation Device

129 110 108 110 106 101

Electronics Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Owns a HDTV 119 109 108 115 109 105

Owns a MacBook 175 98 94 108 101 91

Cell Phone/Smartphone has Bluetooth

127 102 104 108 109 105

Cell Phone/Smartphone has MP3 Player

140 100 103 112 116 105

Electronics Category- Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2021. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Have Internet Access at Home 115 108 107 108 107 105

Uses Wireless Connection to Connect to Internet at Home

143 101 100 108 111 104

Spent $300+ on Camera 139 114 117 106 101 97

Owns a giant screen TV (Screen over 42“)

137 113 112 125 114 110

Electronics Category – Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs