zoommedia.com

Beauty Category DeckReaching the Beauty AudiencePresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience of beauty consumers ideally suited to beauty category brand messaging.

Utilizing commercials w/ sound and custom digital content beauty advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 161)

3

Ideal Beauty Target

© 2011 Zoom Media Corp. All rights reserved.

ZoomFitness Consumers are valuable beauty category targets

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Professional Care Services in the last 6 months…

Index

Tanning 222

Facial 175

Massage 171

Waxing 151

Manicure/Pedicure 136

Hair cut 114

ZoomFitness Adults

© 2011 Zoom Media Corp. All rights reserved.

Fitness Consumers and Personal Care

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Heavy complexion care usersIndex 138

Lip Care Users Index 115

Heavy hand and body cream, lotion or oil users

Index 110

Heavy shampoo/conditioner users

Index 118

ZoomFitness Adults

© 2011 Zoom Media Corp. All rights reserved.

Spent $150+ at Beauty Parlor in last 6 months

Index 150

In Home Shopping Items Bought [Cosmetics]

Index 120

Women Spent $100+ on Health & Beauty Aids

Index 152

Category Influential Consumers - BeautyIndex 222

ZoomFitness Female Consumers is a must target for beauty advertisers

MRI:Doublebase 2012. Base = W18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitness Women

© 2011 Zoom Media Corp. All rights reserved.

Female Fitness Consumers are a valuable audience

MRI:Doublebase 2012. Base = W18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Women use facial moisturizer for anti-wrinkle purposes

Index 146

Women use facial moisturizer as a base under make up

Index 120

Women Spent $50-99 on perfume for themselves

Index 128

Women get their hair colored/highlighted

Index 138

ZoomFitness Women

© 2011 Zoom Media Corp. All rights reserved.

Female Fitness Consumers and Make Up Usage

MRI:Doublebase 2012; Base = W18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Use lipstick & lip gloss Index 110

Use eye linerIndex 118

Use mascaraIndex 124

Use eye shadowIndex 122

Use blushIndex 125

ZoomFitness Women

© 2011 Zoom Media Corp. All rights reserved.

Male Fitness Consumers and Personal Care

MRI:Doublebase 2012. Base = M18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Men who use an electric shaverIndex 114

Heavy Aftershave Lotion & Cologne Users

Index 113

Men who use body wash/shower gelsIndex 110

Men who use razor bladesIndex 111

ZoomFitness Men

© 2011 Zoom Media Corp. All rights reserved.

Give advice extremely/very often

Index 192 Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the people you want to reach

Buy based on quality, not price

Index 143 Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

zoommedia.com

Appendix

ZoomFitness HIST DISC ESPN TBS TNT

Heavy complexion care users 134 107 105 111 100 103

Use facial moisturizer for anti-wrinkle purposes

146 114 111 108 93 98

Use eye liner 118 102 105 105 103 101

Use facial moisturizer as a base under make up

120 111 107 110 93 93

Beauty Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = W18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness HIST DISC ESPN TBS TNT

In home shopping items bought [cosmetics]

120 115 112 98 103 110

Spent $100+ in health and beauty aids in the past 12 months

152 110 110 111 104 99

Spent $150+ at beauty parlor in last 6 months

150 111 105 121 96 101

Beauty Expenditures– Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = W18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness HIST DISC ESPN TBS TNT

Got a facial in the past 6 months 175 78 88 79 87 89

Got a massage in the past 6 months 171 89 93 86 99 94

Went tanning in the past 6 months 222 89 87 82 114 89

Got a manicure or pedicure in the past 6 months

136 78 83 74 98 99

Professional Care - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs