Date post: | 19-May-2015 |
Category: |
Technology |
Upload: | zoom-media-amp-marketing |
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zoommedia.com
Reaching Mobile & Smartphone Users with ZoomFitness
The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations.
• Branded for each specific fitness chain
• Music that members workout to
• Health & wellness content
• Sports schedules
• Health club promotional announcements
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The ZoomFitness Network
Video advertising options include Commercials or non-sound Digital Signage.
Zoom Television Commercials & Digital Signage
Backlit Billboards Experiential Programs
Zoom also offers fixed media advertising and customized experiential programs.
MRI:Doublebase 2012 Zoomfitness network, Base = A18+
ZoomFitnessTM
Patrons Use Top Wireless Service Brands
AT&T Index 124
Sprint Index 123
Verizon Wireless Index 114
T-Mobile Index 109
Fitness Consumers Spend on Mobile Devices
Spent $101- $200 on Mobile Phone/Smartphone Index 147
Spent $201- $400 on Mobile Phone/Smartphone Index 118
$100+ Average Monthly Cell Phone/Smartphone Bill Index 127
Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
Fitness Consumer Cell Phone/Smartphone ActivitiesI am interested in watching video clips on my cell phone Index 122
I am interested in watching live TV on my cell phone Index 115
Watched a video clip Index 163
Watched a downloaded or streamed TV program Index 147
Accessed the Internet Index 142
Watched other video Index 142Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
Fitness Consumers Download Music, Games & Apps Cell Phone/Smartphone Activities in the last 30 days:
Listened to music Index 153
Downloaded a song Index 140
Downloaded a game Index 134
Downloaded an app Index 119
Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+