zoommedia.com

Healthcare Category DeckPresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience of consumers who are healthcare conscious, ideally suited to healthcare brand messaging.

Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 163)

Ideal Healthcare Target

Fitness Consumers Are Conscious of Healthcare

Super Influential – Healthcare Index 178

My family and friends trust my advice on healthcare

Index 123

Recommended healthcare products/services

Index 122

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitness Consumers & Medical Insurance

Obtained medical insurance from place of work

Index 136

Respondent and other household members are insured under medical insurance plan

Index 129

Personally carries hospital/accident/medical insurance

Index 114

Respondent alone is insured under medical insurance plan

Index 110

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Types of Healthcare Insurance Carried

Disability/loss of income through medical causes Index 139

Vision care Index 137

Dental Index 136

Prescription drugs Index 134

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Fitness Consumers Find Healthcare Information Online

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Referred to doctor, dentist and other medical services internet yellow pages

Index 152

Visited a product or drug website as a result of healthcare advertising

Index 138

Obtained medical information online Index 116

Fitness Consumers Are the People You Want to Reach

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Give Advice Extremely/Very Often Index 192

Consider Self to Be Very Social Index 157

Buy Based on Quality, Not Price Index 143

Are Leaders Index 136

Are Confident Index 132

Want to Learn and Explore About New Things

Index 118

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Appendix

Healthcare Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Super Influential Consumers – Healthcare

178 100 104 87 97 95

Carries dental insurance 136 109 105 109 108 103

Recommended healthcare product/services

122 99 100 94 102 98

Obtained medical insurance from place of work

136 109 105 113 106 103

Healthcare Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitness History Discovery ESPN TBS TNT

Has vision care insurance 137 108 106 108 106 103

Carries disability/loss of income through medical causes insurance

139 112 108 115 108 106

Carries prescription drug insurance 134 111 104 106 101 102

Medical insurance plan covers you and other household members

129 110 105 110 104 101