zoommedia.com

ZoomSocial: Delivering Sports Fans

Presented to:

By:

Reach sports fans in the ZoomSocial Network:

• Affluent ($69K Avg HHI)

• Educated (Bachelor’s Degree+ Index 145)

• Average 7 visits per month to ZoomSocial Venues

• 86 Minute Dwell Time

• 83% A18-34

Why ZoomSocialTM?

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.

ZoomSocial Delivers Sports Fans

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Participate in fantasy sports league 445

Super Influential Consumers - Sports 268

Super Sports Fan 158

ZoomSocial Patrons are Avid NFL Fans

Attend NFL Weekend Games Index 295

Attend NFL Monday or Thursday Night Games

Index 260

Attend NFL playoffs/Super Bowl Index 258

Visited NFL.com in past 30 days

Index 199

Is a NFL Super Fan Index 152

Watched the NFL Playoffs/Super Bowl on TV

Index 146

Watched Regular Season NFL Games on TV

Index 141

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

ZoomSocial Patrons are Major NBA Fans

Attend NBA Regular Season Games Index 266

Attend NBA Playoffs/Finals Index 242

Regularly Watch Professional Basketball Games on TV

Index 188

Watched ABC NBA Playoffs/Finals on TV Index 173

Is a NBA Super Fan Index 140

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Attended College Basketball Games

Index 256

Paid Full Attention to CBS NCAA Men’s Basketball Tournament

Index 205

Is a College Basketball Super Fan Index 166

Watched the NCAA Basketball Tournament on TV

Index 156

ZoomSocial Patrons are College Basketball Enthusiasts

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

ZoomSocial & Professional Soccer

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Regularly watch MLS Games on TV Index 231

Sports Events/Specials Viewed [World Cup Soccer] Index 221

Is a Soccer Super Fan Index 192

ZoomSocial Delivers Hockey Super Fans

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Attend NHL Regular Season Games

Index 314

Regularly Watch NHL Hockey Regular Season Games on TV

Index 231

Regularly Watch NHL Hockey Playoffs/Stanley Cup on TV

Index 224

Is an NHL Super Fan Index 162

ZoomSocial Patrons Are Baseball Enthusiasts

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Attend MLB Regular Season Games

Index 277

Attend MLB Playoffs/World Series Games

Index 267

Regularly Watch MLB Games on TV

Index 161

Is a Major League Baseball Super Fan

Index 159

ZoomSocial & Professional Golf

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Sports Events Watch on TV [Golf - PGA] Index 125

Sports Events/Specials Viewed [PGA Championship] Index 121

Is a Golf Super Fan Index 114

ZoomSocial Patrons Love Tennis

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Watch Men’s Tennis on TV Index 133

Sports Events/Specials Viewed [Wimbledon]

Index 131

Sports Events/Specials Viewed [U.S. Open]

Index 129

Is a Tennis Super Fan Index 110

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Appendix

ZoomSocial ESPN TBS TNT USAFood

Network

Regularly watch soccer games on TV 231 143 101 105 97 77

Watch the Summer Olympics on TV 120 132 110 109 108 112

Watch Mixed Martial Arts (MMA) on TV

200 157 126 126 125 102

Watch MLB regular season games on TV

179 176 131 127 118 104

Sports Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomSocial ESPN TBS TNT USAFood

Network

Watched the Soccer World Cup 221 159 115 111 109 113

Attend NHL regular season games 314 157 131 120 126 123

Attend NFL weekend games 295 175 134 128 124 122

Attend NBA playoffs/finals 242 153 122 121 111 120

Sports Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomSocial ESPN TBS TNT USAFood

Network

Attend NASCAR sporting events 169 164 121 125 118 110

Attend college basketball games 256 177 128 118 120 121

NHL Super Fan 162 155 121 114 118 104

Participates in fantasy sports league 445 202 144 135 123 114

Sports Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs