zoommedia.com

ZoomSocial: Delivering the Ideal Entertainment TargetPresented to:

By:

Reach the Ideal Entertainment Consumer in the ZoomSocial Network:

• Affluent ($69K Avg HHI)

• Educated (Bachelor’s Degree+ Index 145)

• Average 7 visits per month to ZoomSocial Venues

• 86 Minute Dwell Time

• 83% A18-34

Why ZoomSocialTM?

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.

ZoomSocial Patrons & Movies

Super Influential Consumers [Movies]

Index 296

Ordered movie tickets online Index 244

Attend movies 2-3 times a month

Index 224

Prefer to see movie opening weekend

Index 196

Looked up movie listings or show times online

Index 182

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

ZoomSocial Patrons Like to Watch Movies at Home

Watched a movie online Index 226

Rented a movie from Netflix.com Index 172

Rented 10-14 DVDs/Blu-ray discs in past 30 days Index 170

Ordered DVDs/Blu-ray discs online Index 134

Very likely to purchase a Blu-ray player Index 125

Owns DVD/Blu-ray player Index 114

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Downloaded 5+ Music Albums & Other Audio in Past 6 Months

Index 390

Attended Concert or Other Musical Performance in Past 12 Months

Index 196

Use MP3 Player to Listen to Music Index 191

Hobbies: Listening to Music Index 151

ZoomSocial Patrons are Music Enthusiasts

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

ZoomSocial Patrons & Video Games

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Play video games 2+ times per week 391

Ordered video games/systems online 229

Use MP3 player to play video games 143

ZoomSocial Patrons & Entertainment Web Sites

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

Entertainment Web Sites Visited in past 30 days

Index

IMDb.com 302

Hulu.com 289

Moviefone.com 241

Ticketmaster.com 228

MTV.com 211

iTunes.com 190

Yahoo! Movies 186

NBC.com 164

CBS.com 151

ABC.com 123

ZoomSocial patrons are 149% more likely to have visited a website for entertainment information in the past 30 days.

ZoomSocial Patrons & Mobile Phone Entertainment

Mobile Phone/Smartphone Activities Index

Watched a video clip 260

Listened to a podcast 290

Downloaded an application or “App” 228

Visited or used a social networking site 253

Downloaded a game 260

Watched a full length movie 364

Watched a downloaded or streamed TV program

280

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

ZoomSocial Patrons Invest in Entertainment

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month

ZoomSocial Patrons Own… Index

MP3 player docking system 206

Home entertainment theater/system 139

LCD television set 131

Surround sound speakers 128

Internet connectable television set 124

HDTV 121

zoommedia.com

Appendix

ZoomSocial ESPN TBS TNT USAFood

Network

Visited Hulu.com in past 30 days 289 95 112 93 110 103

Visited iTunes.com in past 30 days 190 128 122 112 114 125

Ordered video games online 229 113 114 108 114 108

Owns surround sound speakers 128 116 108 103 105 114

Entertainment Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomSocial ESPN TBS TNT USAFood

Network

Very likely to purchase a Blu-ray player

125 114 108 109 102 105

Owns MP3 player docking system 206 115 108 97 102 119

Ordered movie tickets online 244 113 108 102 100 124

Rented a movie from Netflix.com 172 104 104 93 102 112

Entertainment Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomSocial ESPN TBS TNT USAFood

Network

MP3 player used to listen to podcasts 205 103 89 82 90 105

Owns LCD television set 131 113 108 104 105 108

Prefer to see movie opening weekend

196 106 123 112 120 117

Plays video games 391 130 125 116 119 95

Entertainment Category - Entertainment Cable Nets

ZoomSocialTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs