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ZPY CREATIVE
ZPY Creative is the product + production of Australian-based Kiwi designer Zoe Platt-Young. This portfolio includes examples of brand creation and development, digital and graphic design, photography,
and illustration. On the following pages is a survey of work spanning 3+ years, predominantly consisting of commerical and freelance projects.
QUALIFICATIONS SKILLS SOFTWARE
Bachelor of Design Innovation (2012)
Majoring in Culture and Context Design, with a Minor in Sociology. Victoria University of Wellington.
Graphic and Digital Design, Web and Print Management
Brand research, development and design, including formation and updates, layout design, art direction, print design, website + web banner design, email design, web CM. Examples include: Clouding Around, Cause I Can, Luna, ZPY Creative, NZRB, MBIE.
Illustration and Photography
Digital portraiture, storyboarding, conceptual sketching (by hand), film and digital photography. Examples include: 'Hannah', 'Yorkstrasse', 'Lomo House'.
Front End Web Development (2015)
Three month Web Development certificate covering the basics of HTML + CSS. General Assembly, Melbourne.
Adobe Creative Cloud
Fluent user of 5+ years in the 'holy trinity' of graphic design software - InDesign, Illustrator and Photoshop. Also a hearty user and manipulator of Acrobat DC, and somewhat proficient in video and animation programs Adobe After Effects and Premiere.
Office and Project Management Tools
Fully conversant in Microsoft Word and Powerpoint, some commerical experience with Excel, Experienced and enthusiastic user of tools such as Trello and Atlassian (Jira, Confluence, Bitbucket).
LUNA
luna
Freya YoungCo-Founder
+64 027 756 [email protected]
luna
Sleepwearluna
Luna is a proposed fashion venture, consisting mostly of the design and promotion of high quality sleepwear and founded in Christchurch, New Zealand.
Combining strong scandivianian-inspired typography and ethereal photographic imagery, one is taken on an abstract visual journey, provoking intrigue. The white text of 'Luna' is designed to appear as if illuminated by moonlight.
luna
LUNA
enter site
ZPY CREATIVE
ZPY Creative was a project to rebrand myself and my design practise.
This entailed a logo, business card, portfolio and website overhaul and redesign, the results of which can be see on the following pages.
Logo variants pictured to the right were designed to represent a 'seal' emblem, with the inner shape being derived from the three initials of ZPY.
ZPY CREATIVE
Pictured are screenshots from the ZPY Creative site, developed as my final project for the Front End Web Development Certificate from General Assembly, Melbourne.
The syllabus provided education in HTML and CSS, with the projects being self directed and focussed on troubleshooting. This has contributed to my web project management skills and provided insight into development aspects of design requirements.
WEBSITE
ZPY CREATIVEDesign
ZPY CREATIVEIllustration
ZPY CREATIVEConceptualisation
As part of the ZPY Creative rebrand, corporate stationery was required.
Pictured is the final business card design (with gold foil emboss), and invoice template for receipting clients.
STATIONERY
Zoë Platt-Young | +61 4 0472 3051 | [email protected]
DESIGN | ILLUSTRATION | CONCEPT
ZPY CREATIVE
ZPY CREATIVE - Gold Foiled, Rounded Business Card
Design for the ZPY Creative Business Card - top-pictured is the front, which had a gold foil applied after main printing. Bottom is the reverse, with expanded designer information and contact details.
ZPY CREATIVE - Invoice Template
Design for the ZPY Creative Invoice. The invoice needed to both convey a professional representation of the brand, as well as encourage settlement.
DESIGN | ILLUSTRATION | CONCEPTUALISATION
ZPYCREATIVE
INVOICE 22 September, 2015
PROJECT Fiona Powell and Tristan Blaufelder Wedding Invitations
(production of Jpeg Invitation for insertion into email).
PR. HOURS Hours Worked: 4 (4 hours)
Nature of hours expended: visual prototyping, illustration, layout and production design.
PR. TOTAL Total: $100.00, No GST. (4 hours @ $25 p/hr)
Thank you for your business and prompt settlement.
CLIENT/S
Please make bank deposits out to: Zoe Platt-Young BSB: 082-360 | ACC: 12-704-0819PAYMENT
Fiona Powell [email protected]
ZPY CREATIVE
CLOUDING AROUND
Clouding Around is a boutique Salesforce Development and Consulting firm based in Melbourne, Australia. They focus on improving efficiency and growing returns for the Education and Not-for-Profit sectors in particular.
As Creative Lead, I developed their brand and visual identity. See the following pages and www.causeican.com.au for more.
CLOUDING AROUND
Pictured are Clouding Around design samples from social media, websites, email campaigns and print.
The refreshed elements of the Clouding Around brand were designed to complement the creation of a new collection of products - the Cause I Can suite.
CLOUDING AROUND VISUALCOLLATERAL
Designed email template produced in Campaign Monitor for mass send-out in the lead up to Christmas.
The email template was also to communicate package updates which occur relatively frequently as the development team look to fufill the needs of Clouding Around's Not for Profit clients.
CLOUDING AROUND EMAIL
As mentioned in the preceeding pages, creation of a new suite of products formed a large part of the role of Creative Lead with Clouding Around.
Here are the logos for each application, and visual elements from www.causeican.com.au.
CAUSE I CAN SUITE
Screenshots from the Cause I Can website. Each application has it's own microsite, as illustrated here.
The images depicted as graphics in white rectangles expand on interaction, allowing the user to see an enlarged version of the graphics for readability and clarity.
CAUSE I CAN WEBSITE
Proposed website refresh for the primary corporate website of Clouding Around.
CLOUDING AROUND WEBSITE
CPA Utilises Cause I Can and EradicatesData Silos
Creative Partnerships Australia operates in association with the cultural sector to develop philanthropy within creative industries. Implementing services and creating opportunities for the creative industries, they specialise in philanthropy, fundraising, partnerships and development within thearts sector.
Creative PartnershipsAustralia
CPA Utilises Cause I Can and EradicatesData Silos
Creative Partnerships Australia operates in association with the cultural sector to develop philanthropy within creative industries. Implementing services and creating opportunities for the creative industries, they specialise in philanthropy, fundraising, partnerships and development within thearts sector.
Creative PartnershipsAustralia
CLOUDING AROUNDMain Pages
CLOUDING AROUNDCase Studies and Blog
The Clouding Around
BLOG
Clouding Around - New Office!Updates to PackagesEdgar’s Mission Event Success
7 JUL 2015
12 AUG 2015
15 SEP 2015
12 AUG 2015
Edgar’s Mission Event Success
Salesforce Feature Unveiled
LINK 1 LINK 2 LINK 3 LINK 4 LINK 5 LINK 6
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Lorem upsum dole et fhklndzhn sgjk manefoseng
Lorem upsum dole et fhklndzhn sgjk manefoseng
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Lorem upsum dole et fhklndzhn sgjk manefoseng
POSTS ARCHIVES
Donations Delivered for NFPs
5 MAY 2015
Memberships Boost
23 APR 2015
Lorem Ipsum Dolor et al
9 MAR 2015
7 JUL 2015
CPA UTILISES CAUSE I CAN
4 MAR 2015
1 MAR 2015
Edgar’s Mission Event Success
12 FEB 2015
Lorem Ipsum
Improve Donations Efficiency
25 FEB 2015
The Clouding Around
BLOG
Clouding Around - New Office!Updates to PackagesEdgar’s Mission Event Success
7 JUL 2015
12 AUG 2015
15 SEP 2015
12 AUG 2015
Edgar’s Mission Event Success
Salesforce Feature Unveiled
LINK 1 LINK 2 LINK 3 LINK 4 LINK 5 LINK 6
Lorem upsum dole et fhklndzhn sgjk manefoseng
Lorem upsum dole et fhklndzhn sgjk manefoseng
Lorem upsum dole et fhklndzhn sgjk manefoseng
Lorem upsum dole et fhklndzhn s
Lorem upsum dole et fhklndzhng
Lorem upsum dole et fhklndzhn sg
Lorem upsum dole et fhklndzhn sgjk manefoseng
Lorem upsum dole et fhklndzhn sgjk manefoseng
Lorem upsum dole et fhklndzhn sgjk manefoseng
POSTS ARCHIVES
Donations Delivered for NFPs
5 MAY 2015
Memberships Boost
23 APR 2015
Lorem Ipsum Dolor et al
9 MAR 2015
7 JUL 2015
CPA UTILISES CAUSE I CAN
4 MAR 2015
1 MAR 2015
Edgar’s Mission Event Success
12 FEB 2015
Lorem Ipsum
Improve Donations Efficiency
25 FEB 2015
In addition to a strong web presence, Clouding Around needed a professional way for consultants to introduce themselves to potential clients in a print format. Pictured are presentation items and corporate stationery.
CLOUDING AROUND PRINT
To translate the new Clouding Around brand into print, the graphic device of intersecting polygons was introduced, referencing Melbourne in a subtle form.
This approach was also used for the Presentation Folders, given to potential clients during live product demos.
PRESENTATIONFOLDER
YourSalesforce Partner
Designed to function as a set, the Cause I Can booklet and Clouding Around business card complement each other, whilst maintaining their individual identities.
The booklet diverges from the aesthetic of the business card with a strong photographic presence that is curated for each application.
BUSINESS CARD+ BOOKLET
Zoe Platt-Young | Creative Lead
Photographs of artwork from the Cause I Can 2015 promotional booklet.
For more information concerning the suite, and for live examples of design work, please see causeican.com.au.
CLOUDINGAROUND BOOKLET
Icon and illustration work for Clouding Around & Cause I Can.
CLOUDINGAROUND ILLUSTRATION
Edgar's Mission wanted a way for people to 'sponsor' one of their rescued animals on a monthly basis. Their current donations page was lacking brand cohesion and opportunities to increase empathy.
Pictured is my design proposition, which was incorporated into the Edgar's Mission website plan by Clouding Around.
EDGAR'S MISSIONMICROSITE
SPONSOR AN ANIMAL& CHANGE A LIFE
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commodo consequat. Duis aute irure dolor in reprehenderit in volup.
CHOOSE A CHARACTER
MILES BUTTERCUP RAYMOND TATTSLOTTO LUCKY PHIL
BUTTERCUP’S STORY
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SPONSOR BUTTERCUP!
Choose a Family – Select an Animal – Sponsor a new Friend.
SPONSOR AN ANIMAL& CHANGE A LIFE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et do-lore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in volup.
CHOOSE A CHARACTER
MILES BUTTERCUP RAYMOND TATTSLOTTO LUCKY PHIL
BUTTERCUP’S STORY
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SPONSOR BUTTERCUP!
Choose a Family – Select an Animal – Sponsor a new Friend.
BUTTERCUP
Thanks for sponsoring Buttercup! With your ongoing support, she’ll be well looked after.
With $25 a month we can do x y and z.
$25
With $50 a month we can do x y and z.
$50
With $100 a month we can do x y and z.
$100
Choose your own custom amount.
Other
Donation Amount
Your DetailsPlease fill in the sections below
First Name
Last Name
Company
Anonymous Donation
Is this a Company Donation?
Phone Number
Reason for your Donation
From time to time we would like to contact you with updates and other information regarding your sponsored animal and Edgar’s Mission. Please let us know how you would like to be contacted:
Phone Email SMS Mail
Suburb
State
Address(Street & Number)
Postcode
Country
Is this Donation a Gift?
Payment Options
SPONSOR!
Pick the date of your Monthly Donation
Credit Card PayPal Bank Deposit
Payment Type
NEW ZEALAND RACING BOARD
Cricket World Cup match schedule, 2015.
NEW ZEALANDRACING BOARD CRICKET WORLD CUP 2015
MATCH SCHEDULEDay Date Pool Match City Country Time (NZ)
SAT 14 Feb A Sri Lanka v New Zealand Christchurch NZ 11.00am
SAT 14 Feb A England v Australia Melbourne AUS 4.30pm
SUN 15 Feb B South Africa v Zimbabwe Hamilton NZ 2.00pm
SUN 15 Feb B India v Pakistan Adelaide AUS 4.30pm
MON 16 Feb B West Indies v Ireland Nelson NZ 11.00am
TUES 17 Feb A New Zealand v Scotland Dunedin NZ 11.00am
WED 18 Feb A Bangladesh v Afganistan Canberra AUS 4.30pm
THUR 19 Feb B Zimbabwe v United Arab Emirates Nelson NZ 11.00am
FRI 20 Feb A England v New Zealand Wellington NZ 2.00pm
SAT 21 Feb B Pakistan v West Indies Christchurch NZ 11.00am
SAT 21 Feb A Australia v Bangladesh Brisbane AUS 4.30pm
SUN 22 Feb A Sri Lanka v Afganistan Dunedin NZ 11.00am
SUN 22 Feb B South Africa v India Melbourne AUS 4.30pm
MON 23 Feb A England v Scotland Christchurch NZ 11.00am
TUES 24 Feb B West Indies v Zimbabwe Canberra AUS 4.30pm
WED 25 Feb B Ireland v United Arab Emirates Brisbane AUS 4.30pm
THUR 26 Feb A Afganistan v Scotland Dunedin NZ 11.00am
THUR 26 Feb A Sri Lanka v Bangladesh Melbourne AUS 4.30pm
FRI 27 Feb B South Africa v West Indies Sydney AUS 4.30pm
SAT 28 Feb A Australia v New Zealand Auckland NZ 2.00pm
SAT 28 Feb B India v United Arab Emirates Perth AUS 7.30pm
SUN 1 Mar A England v Sri Lanka Wellington NZ 11.00am
SUN 1 Mar B Pakistan v Zimbabwe Brisbane AUS 4.30pm
TUES 3 Mar B South Africa v Ireland Canberra AUS 4.30pm
WED 4 Mar B Pakistan v United Arab Emirates Napier NZ 2.00pm
WED 4 Mar A Australia v Afganistan Perth AUS 7.30pm
THUR 5 Mar A Bangladesh v Scotland Nelson NZ 11.00am
FRI 6 Mar B India v West Indies Perth AUS 7.30pm
SAT 7 Mar B South Africa v Pakistan Auckland NZ 2.00pm
SAT 7 Mar B Zimbabwe v Ireland Hobart AUS 4.30pm
SUN 8 Mar A New Zealand v Afganistan Napier NZ 11.00am
SUN 8 Mar A Australia v Sri Lanka Sydney AUS 4.30pm
MON 9 Mar A England v Bangladesh Adelaide AUS 4.30pm
TUES 10 Mar B India v Ireland Hamilton NZ 2.00pm
WED 11 Mar A Sri Lanka v Scotland Hobart AUS 4.30pm
THUR 12 Mar B South Africa v United Arab Emirates Wellington NZ 2.00pm
FRI 13 Mar A Bangladesh v New Zealand Hamilton NZ 2.00pm
FRI 13 Mar A England v Afganistan Sydney AUS 4.30pm
SAT 14 Mar B India v Zimbabwe Auckland NZ 2.00pm
SAT 14 Mar A Australia v Scotland Hobart AUS 4.30pm
SUN 15 Mar B West Indies v United Arab Emirates Napier NZ 11.00am
SUN 15 Mar B Pakistan v Ireland Adelaide AUS 4.30pm
WED 18 Mar KO QUARTER FINAL 1 Sydney AUS 4.30pm
THUR 19 Mar KO QUARTER FINAL 2 Melbourne AUS 4.30pm
FRI 20 Mar KO QUARTER FINAL 3 Adelaide AUS 4.30pm
SAT 21 Mar KO QUARTER FINAL 4 Wellington NZ 2.00pm
TUES 24 Mar KO SEMI FINAL 1 Auckland NZ 2.00pm
THUR 26 Mar KO SEMI FINAL 2 Sydney AUS 4.30pm
SUN 29 Mar KO FINAL Melbourne AUS 4.30pm
ARE YOU IN?
All times correct when going to press.
Wellington Cup Carnival Retail A2 poster.
NEW ZEALANDRACING BOARD
TUI SUPER SATURDAY
P L A T I N U M H O M E S
5.02PM SATURDAY 17 JAN - MEETING 4 (M4) RACE 9 (R9)
1 SACRED STAR 10 SHEZHARDTOCATCH
BARRIER 12 BARRIER 5
2 DURHAM TOWN 11 SILVER ECLIPSE
BARRIER 9 BARRIER 17
3 NATUZZI 12 FIX
BARRIER 16 BARRIER 15
4 IN STYLE 13 TREPIDATION
BARRIER 7 BARRIER 11
5 GINNER HART 14 RUDD AWAKENING
BARRIER 14 BARRIER 13
6 WHOSYOURMASTER 15 DESIGNATED DRIVER
BARRIER 10 BARRIER 3
7 TOMORROWLAND 16 ONLYAROSE
BARRIER 8 BARRIER 6
8 ADVENTADOR 17 SPITFIRE LADY
BARRIER 4 BARRIER 2
9 SOUBRETTES
BARRIER 1
MINISTRY OF BUSINESS, INNOVATION AND EMPLOYMENT
Evaluation of the Short-term Outcomes of the 2010 Changes to the Employment Relations Act and Holidays Act.
Long-form Government-issued report published online.
MINISTRY OF BUSINESS, INNOVATION &EMPLOYMENT
April 2014
Evaluation of the Short-term Outcomes of the 2010 Changes to the Employment Relations Act and Holidays Act
MB 12708 APRIL 14
Reports published by government websites.
MINISTRY OF BUSINESS, INNOVATION &EMPLOYMENT KiwiSaver Baseline
Report
May 2014
MB 12740_MAY 2014
March 2014
Temporary Migrants as Vulnerable Workers: A literature review
Housing Affordability Infographic, outlining average home prices and MBIE targets.
MINISTRY OF BUSINESS, INNOVATION &EMPLOYMENT
PHOTOGRAPHY
Various lomographic film photography shots taken in Berlin and Christchurch, 2013.
LOMOGRAPHY
Lomographic collage printed onto acetate for backlighting. From 'Lomo House' project, 2012.
LOMOGRAPHY
Lomographic collage printed onto acetate for backlighting. From 'Lomo House' project, 2012.
LOMOGRAPHY
ILLUSTRATION
Miscellaneous illustration projects from 2008 onwards.
Pictured: 'Hannah', digital portrait of a friend, 2008.
ILLUSTRATION
Miscellaneous illustration projects from 2008 onwards.
Pictured: 'Crina', digital portrait, 2011.
ILLUSTRATION
Miscellaneous illustration projects from 2008 onwards.
Pictured: 'Yorkstrasse', motion drawing, 2013.
ILLUSTRATION