Subject : MarketingSubject : MarketingManagementManagementTTopic: opic: competicompetitor Analystor Analysisis

Presented Presented By By ::BABASABBABASABPATILPATIL

Introduction Introduction to to Cadbury Cadbury company company :: The Cadbury company was started in 19The Cadbury company was started in 19thth century oncentury on

July 1948 as a July 1948 as a private limited company , under theprivate limited company , under the

Cadbury fry (India) private limited and commencedCadbury fry (India) private limited and commenced

business soon thereafter .business soon thereafter .

Contents of this Contents of this presentapresentationtion ::

Competitors of Competitors of Cadbury companyCadbury company..

Brand competitors .Brand competitors .

Competitors objectives.Competitors objectives.

Strength & weakness of competitors .Strength & weakness of competitors .

•• COMPETITORS COMPETITORS ANALANALYSISYSIS

INDUTSTRY COMPETITORS.INDUTSTRY COMPETITORS.

NestleNestle

Cadbury:Cadbury: AmulAmul

Parle-gParle-g

Cadbury Cadbury Parle-g Parle-g Nestle Nestle AmulAmul

Diary milk, perkDiary milk, perk

, 5- star, 5- starcelebration,celebration,éclairséclairs

Melody , kiss-Melody , kiss-

me goldme gold

Mango biteMango bite

Kit Kat , munch,Kit Kat , munch,

milky barmilky barAasheAashe

Amul fun doo ,Amul fun doo ,

bindass ,bindass ,almond baralmond bar

Bourn Bourn vita vita ___ ___ boost boost _____ _____ 

Other productsOther productsBytesBytes

  _____   _____ ______ ______ Other Other productsproductsAmul better ,Amul better ,amul milk, gheeamul milk, ghee

, cheese, ice, cheese, icecreamscreams

Brand competitors and Brand competitors and there produthere productscts

Objectives of competitorsObjectives of competitors

Nestle :Nestle :Aim to Aim to build as build as the works the works leading nutrition leading nutrition ,,

health and wellness company based sound human valueshealth and wellness company based sound human values

and principles.and principles.

AMUL:AMUL:

1.1. TTo gauge o gauge the awareness of the awareness of people towards Amulpeople towards Amul

chocolates.chocolates.

2.2. TTo understand o understand which advertisement medium must which advertisement medium must use.use.

3.3. TTo know o know the perception of Amul chocolates inthe perception of Amul chocolates in

comparison to other competitive brands.comparison to other competitive brands.

Strengths and Weakness of NestleStrengths and Weakness of Nestlecompanycompany Strength :Strength :

Diversification :Diversification :Nestle has Nestle has a wide a wide product portfolproduct portfolio io encompassingencompassing

baby foods &dairy products , chocolates.baby foods &dairy products , chocolates.

Joint ventures :nestle holds ventures with leading businesses likeJoint ventures :nestle holds ventures with leading businesses like

coca cola , which allow it to coca cola , which allow it to access their technical knowledge toaccess their technical knowledge to

further develop its own brand.further develop its own brand.

Influencing consumer decisions : Influencing consumer decisions : WitWith its h its innovative &attractiveinnovative &attractive

advertising campaigns Nestle is able advertising campaigns Nestle is able to influence customer’s buyingto influence customer’s buying

decisions.decisions.

Weakness:Weakness:

Negative effects on the brand image.Negative effects on the brand image.

Storage and transportation problems.Storage and transportation problems.

Complex Complex supply supply chain chain management.management.

Strength and Strength and weakness of Amulweakness of Amul

StrengthStrength

Parent support.Parent support.

Strong distribution network.Strong distribution network.

WeaknessWeakness

Raw material supply-volatile price.Raw material supply-volatile price.

ChocolatesChocolates  – – comparatively small business unit.comparatively small business unit.

Strength and weakness of Parle-GStrength and weakness of Parle-G

StrengthStrength

Established brand name.Established brand name.

WWidespread distribution idespread distribution network.network.

WWide range ide range product all segment.product all segment.

Superior technology and R&D department.Superior technology and R&D department.

WeaknessWeakness

High overhead costsHigh overhead costs

WHOM TO ATTACK AND WHOM TOWHOM TO ATTACK AND WHOM TO

AVOIDAVOID

Competitors Competitors Nestle Nestle ParleParle  –  – gg AmulAmul

StrongStrong  ___ ___ ___ ___-___ ___-

WeakWeak --

CloseClose --

DistantDistant -- - - --

Good Good - - - - --

Bad Bad - - - - --

AttackAttack - - --

AvoidAvoid - - --

WHOM TO ATTACK AND WHOM TO AVOIDWHOM TO ATTACK AND WHOM TO AVOID

NestleNestle :: Nestle company is close competitors toNestle company is close competitors to

Cadbury & some of there chocolates are strongCadbury & some of there chocolates are strong

competitors to Cadbury chocolates. Market share of thatcompetitors to Cadbury chocolates. Market share of that

company is less then company is less then CadburyCadbury. So hare . So hare CadburyCadbury

company should attack the Nestle company . Suppose itcompany should attack the Nestle company . Suppose it

avoid then they only become the avoid then they only become the strong competitors instrong competitors in

future.future.

ParleParle –  – G And AmulG And Amul :Here Cadbury company have to:Here Cadbury company have to

avoid these both company because the market share of avoid these both company because the market share of 

this company ‘s are very less & products are not popular this company ‘s are very less & products are not popular 

as Cadburyas Cadbury Amul is Amul is having all most having all most all dairy products.all dairy products.