[Final Project on Principles of

Management]

Submitted to:Ms. Kristine Lu

Submitted by:Macayan, Roxette

“A sweet treat

Sanco, SaraVillamor, Era

INTRODUCTION

Mission

Crazy Bites is dedicated in delivering the best quality products to consumers.

We are committed in creating sweet products in affordable prices to suit local tastes.

Rublou Business Center

Ortigas Avenue Extension Cainta, Rizal295-37-19

“A sweet treat

PRODUCTION &DISTRIBUTION

MANAGEMENT &MARKETING

MS. SARA SANCO

MS. ROXETTE MACAYAN MS. ERA R.VILLAMOR

FINANCE

Vision

To be recognized by the customers as the best business that serves sweet treats, rewarding us with profitable operations thatwill continue to improve the lives of our people, and the community in which we operate.

FORM OF BUSINESS OWNERSHIP

Partnership (General Partnership)

Crazy Bites will have General Partnership as the form of business

ownership, where each of us will give an equal amount of money as

our capital

Organizational Structure as Line Staff Structure

MANAGEMENT &MARKETING

MANAGER

SUPERVISOR

MANAGER

SUPERVISOR

MANAGER

SUPERVISOR

STAFF STAFFSTAFF STAFFSTAFF STAFF

Manager/s

Job Descriptions:

• Overall in charge in day to day running operations

• Responsible for effective planning, organizing, staffing,

directing and controlling to attain desirable profit and

success.

• Requires total commitment and professionalism.

Job Specifications:

• Male or female w/ pleasing personality.

• Bachelor’s degree in management, accounting, business

administration, finance, planning or a related area

• At least 25 to 35 yrs. old.

• At least 2-3yrs. of experience in managerial position

• Be able both to work in a team and manage a team without any

pressure.

• Be able to work professionally and is flexible.

• Have analytical, administrative and problem-solving skills

• Computer Intermediate skills with Microsoft Office Suite

(Word, Excel, PowerPoint).

• Ability to read, analyze and interpret professional

journals, technical procedures and government regulations.

• Ability to write reports, business correspondence and

procedure manuals.

• Ability to effectively present information and respond to

questions from groups of customers or clients

“Finance Manager”

• Knowledge of fare collection systems, service planning,

reporting requirements and competitive procurement

processes.

• Knowledge of accounting principles and reporting

requirements.

• Experience developing finance and accounting policies,

procedures and systems.

• Experience in the preparation of financial statements,

budgets and forecasting

• Ability to interpret and apply mathematics and statistical

methods and procedures gained through professional

educational training.

Supervisor/s

Job Descriptions:

• Assistant in-charge in day to day running operations..

• Responsible for effective planning, organizing, staffing,

directing and controlling to attain desirable profit and

success.

• Requires total commitment and professionalism

Job Specifications:

• Male or female w/ pleasing personality.

• Bachelor’s degree in management, accounting, business

administration, finance, planning or a related area

• At least 25 to 30yrs. old.

• At least 2-3yrs. of experience.

• Be able both to work in a team and manage a team without any

pressure.

• Computer Intermediate skills with Microsoft Office Suite

(Word, Excel, PowerPoint).

• Ability to read, analyze and interpret professional

journals, technical procedures and government regulations.

• Ability to write reports, business correspondence and

procedure manuals.

• Ability to effectively present information and respond to

questions from groups of customers or clients

“Finance Supervisor”

• Knowledge of fare collection systems, service planning,

reporting requirements and competitive procurement

processes.

• Knowledge of accounting principles and reporting

requirements.

• Experience developing finance and accounting policies,

procedures and systems.

• Experience in the preparation of financial statements,

budgets and forecasting

• Ability to interpret and apply mathematics and statistical

methods and procedures gained through professional

educational training.

Production/Distribution Staff/s

Job Descriptions:

• assembly of products, testing finished products,

transporting materials and equipment to other areas or

cleaning production areas

• Responsible for all the needs of the guests/consumers.

• Prepare and making products efficiently meeting standards.

Job Specifications:

• High school graduate

• Have a god decision making skills

• Able to solve unwanted problem that may arise.

• With pleasing personality

• Can work under pressure.

• Flexible.

Finance Staff/s

Job Descriptions:

• ensures that a firm files income data with fiscal

authorities in accordance with Internal Revenue Service

(IRS) guidelines.

• helps a company engage in long-term expansion projects such

as mergers or acquisitions.

• prepares corporate financial statements that adhere to

generally accepted accounting principles.

Job Specifications:

• Bachelor degree in accounting or finance.

• Undergone internships or accounting and finance trainee

positions may require associate or lower degrees.

• Computer Intermediate skills with Microsoft Office Suite

(Word, Excel, PowerPoint).

• Good communication skills both written and oral.

Marketing Staff/s

Job Descriptions:

• responsible for promoting and driving the sales of a

company's goods or services

•  supports the marketing department by carrying out the daily

tasks to keep the department functioning and facilitate the

duties of the marketing manager and account executives

Job Specifications:

• Bachelor’s degree in management ,business administration,

marketing, planning or a related area.

• Organizational ability is a must.

• Computer Intermediate skills with Microsoft Office Suite

(Word, Excel, PowerPoint).

• Good communication skills both written and oral.

Name of Product:

Graham Madness

Description of Product:

Graham Madness is the tastiest and sweetest treat that Crazy

Bites have to offer. It is made up of crushed graham crackers

soaked in milk, then coated with special flavors. It is extremely

addictive, a best-seller treats, especially among young people.

Graham Madness has seven different varieties to choose from.

PRODUCT VARIATIONS

Original bites Langka-flavored bites

Candy sprinkles-coated bites

Milk-coated bites Cookies-n-cream-coated bites

Chocolate sprinkles-coated bites

CUSTOMIZED PRODUCT PACKAGING

Simple Packaging

Elegant Packaging

Additional Services:

Customized Product Packaging

Simple

Elegant

Shipping via JRS Express

Shipping fee is shouldered by the buyer.

Target Group of Customers:

Children

Teenagers/students

Adults

Market Segmentation:

All members of our target market are between the ages of 10

and 50.

Business Location:

Crazy Bites is located on the ground floor of the commercial

building at Rublou Business Center Ortigas Avenue Extension

Cainta, Rizal. The business has secured a one-year lease of the

vacant 50 square meter premises previously occupied by a hair

salon.

Crazy Bites have clear window displays, through which

passersby will be able to see its open and clean interior design

with modern décor that will attract buyers, as well as the

outside electric signs that will grab the attention of the

customer traffic.

Product Pricing StrategyWe used the Good-Value Strategy in pricing our products. We offer

high-quality sweet treats at a low, affordable price.

Product Selling Price

Selling Price = Cost / Desired Product Cost Percentage

(Mark-up)

1. Original Bites – composed of 25 pieces of graham bites per

order

Ingredients Unit Price Unit Price

Crushed Grahams

200g P43/pack P43.00

Condensed Milk

300ml P35/can P35.00

Coconut flakes

20g P20/pack P20.00

Microwaveable container

2pcs P5/piece P10.00

Product Cost = P108 / 80%= 135.00 / 2 orders

= P67.50 each

2. Milk-coated bites - composed of 25 pieces of graham bites

per order

Ingredients Unit Price Unit Price

Crushed Grahams

200g P43/pack P43.00

Condensed Milk

300ml P35/can P35.00

Milk Powder 80g P30/pack P30.00Microwaveable container

2pcs P5/piece P10.00

Product Cost = P118 / 80%= 147.50 / 2 orders

= P73.75 each

3. Chocolate sprinkles-coated bites - composed of 25 pieces ofgraham bites per order

Ingredients Unit Price Unit Price

Crushed Grahams

200g P43/pack P43.00

Condensed 300ml P35/can P35.00

MilkChocolate Sprinkles

30g P35/pack P35.00

Microwaveablecontainer

2pcs P5/piece P10.00

Product Cost = P123 / 80%= 153.75 / 2 orders

= P76.875 each

4. Langka-flavored bites - composed of 25 pieces of graham

bites per order

Ingredients Unit Price Unit Price

Crushed Grahams

200g P43/pack P43.00

Condensed Milk

300ml P35/can P35.00

Jackfruit slices

10g P20/pack P20.00

Coconut flakes

20g P20/pack P20.00

Microwaveablecontainer

2pcs P5/piece P10.00

Product Cost = P128 / 80%= 160 / 2 orders

= P80.00 each

5. Cookies-n-cream bites - composed of 25 pieces of graham

bites per order

Ingredients Unit Price Unit Price

Crushed Grahams

200g P43/pack P43.00

Condensed Milk

300ml P35/can P35.00

Cookies-n-cream powder

80g P40/pack P40.00

Microwaveablecontainer

2pcs P5/piece P10.00

Product Cost = P128 / 80%= 160 / 2 orders

= P80.00 each

6. Candy sprinkles-coated bites - composed of 25 pieces of

graham bites per order

Ingredients Unit Price Unit Price

Crushed Grahams

200g P43/pack P43.00

Condensed Milk

300ml P35/can P35.00

Candy Sprinkles

30g P35/pack P35.00

Microwaveablecontainer

2pcs P5/piece P10.00

Product Cost = P123 / 80%= 153.75 / 2 orders

= P76.875 each

7. Graham Madness(any variant) + special box/container with

ribbon – additional P30.00(simple) or P60.00(elegant).

Form of discount offered

Quantity Discount

We offer discounts to buyers who order bulk or large

volumes.

Special Occasion Discount

We offer discounts during special occasions and seasons.

Placement / Distribution

Direct Distribution – will sell products directly to the

consumers

Since we will be opening our own establishment at Rublou

Business Center Cainta Rizal, we would be able to display

our products and therefore, customers will be able to buy

directly from us.

Indirect Distribution – will sell products to the

distributors, wholesalers and retailers

This is applicable for those who want to resell our

products.

Crazy Bites’ will provide discounts to distributors,

wholesalers and retailers.

Competition Analysis

7 eleven- because it offers sweets such as the 15php cone ice

cream, chocolates and slurpee.

Dunkin Donut & Mister Donut- because it offers sweet donuts

that are close to our product.

Product Promotion

We will promote our products online through Facebook (famous

social networking site) by making a business page (for free).

Through this, we will be able to gain page likes (audience) thus,

people from other parts of Luzon, Visayas and Mindanao will be

able to buy from us online, and lots of people around the world

will be able to know that our business exist.

We would also promote our business by placing posters in

different public areas, giving fliers, and also giving discount

coupons and or gift certificates for frequent buyers.