CHAROEN POKPHAND FOODS

“KITCHEN OF THE WORLD”

Our Vision

COMPANY NAME:CPF (THAILAND) PUBLIC COMPANY LIMITED.

CPF KNOWN AS CHAROEN POKPHAND FOODS

Company Brief The Charoen Pokphand Group (CP) is a transnational conglomerate that consists of three core businesses that

operate in --

1) Agribusiness and food,

2) Retail and distribution and

3) Telecommunication

--with investment in 22 countries.

Started from a vegetable seed store, to production of animal feed, Adding breeding farms, Slaughterhouses, Processed food production, Marketing and Distribution and later its Own Chain of Restaurants.

CPF was famous for horizontal integration expanding into several business lines.

CPF is today the leading producer of feed and one of the largest producers of poultry in the world.

CPF is listed in the Stock Exchange of Thailand.

CPF is the largest conglomerate in Asia currently with approx... USD 33 Billion turnover.

Operates 6,479 convenience stores under that trademark in Thailand.

1. Great Taste, Best Quality, Great Value.

2. Present in 9 countries

3. 27 years of Experience.

4. More than 6000 outlets.

Five Star in the Asia-Pacific Region

GROWTH DRIVERS

Middle class population in India is rising at a CAGR of 16%.

The core customers for fast food are in the age group of 25-35 years.

Middle class will constitute 76% of the total urban food consumption.

Number of outlets of major brands has grown more than 3 folds.

Faster delivery and Easy to pack / takeaway makes it suitable for people on move or wanting a quick meal.

INDUSTRY FACTS

The organized QSR business in the country is estimated to be over Rs 20 billion and has been growing at a CAGR of around 40 per cent.

A study per FICCI and Ernst & Young shows that the Indian food industry is expected to grow at an attractive 42.5% from $181 billion to $258 billion by 2015.

Retail in India constitutes around 12 % of the country's GDP and employs round 9 % of workforce.

HOW IS FIVE STAR CHICKEN DIFFERENT?

Great Taste

Unique fusion taste of Indian, Thai and Asian recipes, developed by a team of R&D and chef members.

Juicy and crispy taste of chicken.

Continuous innovation to deliver the delicious products to valued customers.

Superior Quality

High quality chicken breed, chicken is reared in CP farms (our own), fed with our own (CP) chicken feed, technically managed by us (CP), so it is of consistently high quality and nutritious (high protein) too.

Very high food safety and hygiene standards.

Each step of the supply chain process managed by us.

Great Value for Money

As the whole chicken production process is highly integrated and managed by us directly, we are able to pass on the benefits of high-quality chicken and great value to the end consumer.

High Quality and Consistent Brand Name

Backed by CPF, a large Thai Foods Conglomerate (www.cpfworldwide.com), proven business

model in 9 countries in Asia Pacific

• Only Grade ‘A’ quality materials used. • High Quality and Consistent Brand Image. • Optimal pricing. • Great value for money to the consumer. • Quality from the field to the consumer. • Top priority to quality assurance activities for food quality and nutritional value of the product. • Continuous Research and development for better products.

HOW IS FIVE STAR CHICKEN DIFFERENT?

Established in: 1985 A.D. (in Thailand), 6000+ outlets

Welcome To The Franchisee Business Model of

“Five Star Chicken” India