How to Get in the Game,

Up Your Game,

& Grow Your Business by Keeping Score

ONLINE MARKETING

Game Requirement:

Be Discoverable Online

Social Media Sites

Source: https://www.broadbandsearch.net/blog/most-popular-social-networking-sites

Business Directories

Source: https://searchorb.com/citation-directories-seo-best-practices/

11 Free Business Listings

Source: https://blog.hubspot.com/blog/tabid/6307/bid/10322/the-ultimate-list-50-local-business-directories.aspx

How to “Up” Your Game

#1a - Webpages For High Focus, High Margin Products / Services

#1 - Increase Your Web Presence

Product / Service Specific Pages

Community Specific Pages

#1b – Website Blog Articles on Problems That Your Product or Service Solves

#1 - Increase Your Web Presence

Problem / Solution Blog Posts

Google Search Console Data

Why so much focus on Google?

Source: https://try.alexa.com/resources/website-traffic-sources

Source: https://gs.statcounter.com/search-engine-market-share#monthly-202002-202102-bar

#1c – Get More Referral Traffic by Listing Your Business on Top

Business Directories

#1 - Increase Your Web Presence

ESPECIALLY

#2 - Improve Your Web Presence

#2a – Be FAST

https://gtmetrix.com/

#2 - Improve Your Web Presence

#2b – Be PROFESSIONAL

1. No TYPOS

2. No Layout Issues (especially on Mobile)

3. No Broken Links

4. Goal: User Friendly & Easy to Do Business With

https://readable.com/

#2 - Improve Your Web Presence

#2c – Be Expressive

https://optinmonster.com/700-power-words-that-will-boost-your-conversions/

#2 - Improve Your Web Presence

#2d – Be Specific

Commercial Intent Keywords

Buy Now

•Buy

•Cost

•Quote

•Estimate

•Discount(s)

•Deal(s)

•Coupon(s)

•Affordable

•Free shipping

Product

•Branded searches (brand-name goods)

•Specific products (“iPhone 5c” etc.)

•Product categories (“summer dresses”,

“insect repellant”, “beach accessories” etc.)

•Best

•Cheapest

•Comparison

•Review

•Top

Grow Your BusinessBy

Keeping Score!

Google My Business Insights

Google My Business Insights

Google My Business Insights

Google My Business Insights

Google My Business Insights

Google My Business Insights

Google My Business Insights

Top Criteria to Evaluate Website Performance

1.Volume of Organic Traffic

2.Behavior of Website Visitors on Each Critical Webpage

3.Conversion Rate

What’s the Easiest Way to Improve Organic Traffic?

Source: https://www.brightlocal.com/research/local-services-ads-click-study/

Source: https://www.brightlocal.com/research/local-services-ads-click-study/

Google Search Console

Google AnalyticsVisitor Behavior – Pages / Pageviews

What is Your Website Conversion Rate?

Purpose Statement

• Our mission it to create & execute highly successful marketing strategies, utilize the most effective processes, develop assets that contribute to our clients’ growth & bottom line, all to achieve one goal: to increase ROI to the maximum extent possible.

QUESTIONS?

www.raptapmarketing.com

jim@raptapmarketing.com

210-860-7060

1. Learn as much as we can about our clients so we can best understand their business & their value proposition to their customer base.

2. Stay at forefront of our industry so we can utilize the best, most effective means of implementing: message, market & media.

3. Always serve our clients as we would serve ourselves & take time to educate them so they can make informed decisions.

4. Speak truth - even if it isn’t what clients want to hear; refer them to other companies if they could be better served elsewhere.

5. Strive to measure all data that is directly or closely related to our clients’ return on investment.

Core Values