MSP  Campus Recruiter Guide

P R E P A R E D B Y

August 2019

BACKGROUND

V I S I T U S O N L I N E A T M A K E I T M S P . O R G

Make It. MSP. is a strategic initiative of the GREATER MSP Partnership, led by hundreds of partners working together to make the Greater Minneapolis-Saint Paul region the best place in the world to come, stay and thrive. Our ambition is for the Greater MSP region to be one of the country’s Top 10 performers at attracting and retaining talent. We do this by piloting and implementing joint strategies to attract, on-board, and retain people to Greater MSP. This guide is a living document. It is designed for campus recruiters and their allies working to attract students to intern, work, and live in Greater MSP. It was informed by research and input from campus recruiters. The guide is one step towards creating a longer-term strategy for campus recruiting. Our goal is to spark a conversation using this guide while also collecting feedback, ideas, and case studies from recruiters in the field. We want to hear directly from you: What more do you want to share about Greater MSP? What tools can we build? What questions are you being asked that you can’t answer today? 

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THE MAIN IDEA

T A K E A C A N D I D A T E - C E N T E R E D A P P R O A C H T O S H A R I N G I N F O R M A T I O N A B O U T M S P

This guide is designed to help you talk to students about living & working in the Greater Minneapolis-Saint Paul (MSP) region. You don’t need to become an expert on the Greater MSP region to talk to students about living and working here. And in a dynamic community, things are always changing, including destinations and rankings.  Instead, by becoming an expert in your candidate's experience you'll be in a position to help. That mostly comes from listening and asking questions. By considering your candidate's hopes and challenges, you'll be equipped to share why being in Greater MSP can  help them thrive.

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PERSPECTIVEWHAT DO YOUR CANDIDATES VALUE?

Source: Go Fish: How to Reel in Tomorrow’s Talent, Development Counsellors International, 2018. To learn more, visit aboutdci.com 

So, what’s important to a candidate considering a place to live? One survey conducted by Development Counsellors International (DCI) reached 1,000 college students and recent grads (ages 19-25) on choosing a location. See some of the answers in the chart at left. When choosing a place to live, people prioritize different things. But surveys like this one and others conducted by Make It. MSP. find that the most common concerns include items like economic opportunity, affordability, and proximity to friends and family. While local amenities like nightlife do matter, they usually pale in comparison to these critical items that help people find purpose. DCI also worked with Make It. MSP. in 2016 to survey 1,800+ professionals around the United States. The firm found that more people than you might expect, 49% of all survey respondents, were at least willing to consider a move to the Greater MSP region for the right opportunity.

Affordable housing/rent                      8.4 Overall cost of living                              8.3 Crime rate                                                 7.8 Avoiding a long commute                    7.7 Availability/quality health care         7.4 Diverse economy                                     7.4 . . . "Cool Factor"                                            5.3 Good nightlife                                          5.2 Pro sports teams                                     3.8

On a scale from 1 to 10, other than jobs how important are the following factors when choosing where you'd like to live?

To learn more, visit DCI at aboutDCI.com 

While it is safe to assume that everyone caresabout cost of living and economic opportunity,it is true that different candidates will prioritizedifferent attributes in the communities wherethey live and work. Taking a candidate-centered approach meansconsidering the perspective of each individual.Differing priorities for each candidate maymean the the Greater MSP region will look alittle different to that candidate.

Consider the context. Someone with a strongcommunity of friends in the Greater MSPregion may care most about their commutewhile someone with no friends here could bemore concerned with making friends. Despite all the region's jobs, someone lookingto build a career in a specific industry likehealth care may find the longer-term careeropportunities in Greater MSP more attractivethan someone looking to enter the autoindustry.

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CONTEXT MATTERS

Geographic context

W h e n g e t t i n g t o k n o w a p o t e n t i a l c a m p u s r e c r u i t , c o n s i d e rl o c a t i o n - b a s e d c o n t e x t l i k e w h i c h m a r k e t s t h e y a r e c o m p a r i n g t oG r e a t e r M S P . T h a t f r a m e w i l l d e t e r m i n e a g r e a t d e a l .

Is the candidate from a small town? A big city? Where do thwy want to be?

Is the candidate already living far away from home? Do they want to?

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P E O P L E W A N T T O K N O W T H E Y W I L L T H R I V E I N M S P .   E V E R Y C O N V E R S A T I O N W I L L B E D I F F E R E N T , B U T T H E S E F O U R T H E M E S C A N H E L P G U I D E Y O U .

S T A R T B Y A S K I N G Q U E S T I O N S T OG E T A S E N S E O F T H EC A N D I D A T E ' S P R I O R I T I E S . A SH E L P F U L C O N S I D E R   S H A R I N GT H E M E S S U C H A S T H E S E :

T H E M E 1 :   Y O U C A N S O L V E T H EW O R L D ' S B I G G E S T P R O B L E M S H E R E If you want to make an impact in the world. MSP is a best kept secret. We build globally leading inventions and companies.

T H E M E 2 :   Y O U C A N G E T T H E B E S T A L LA R O U N D V A L U E H E R E The Greater MSP region isn't the most or least expensive place to live. But you won't need to choose between career and cost.

T H E M E   3 : Y O U C A N A C C E S SE V E R Y T H I N G H E R E Whatever your interest, you can find it in Greater MSP. Unlike other areas, it's easier to access things and participate here.

T H E M E 4 :   Y O U C A N H E L P B U I L D AM O R E I N C L U S I V E C O M M U N I T Y Make It. MSP. partners are actively working to build a more welcoming and inclusive region. You can help us get there.

CONVERSATIONS

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D I V E D E E P E RThe following pages explore the four conversation themes in greater detail. Each theme includes potential discussion points and links to resources you can use including articles, videos, digital tools, lists, and more.

Theme: BEST PLACETO SOLVE PROBLEMS

You can work with & among globally leading organizations You can make an impact early in your career You can pursue your purpose both in & out of the workplace

Did you know Minnesota has created 50 Fortune 500 companies? Many of the world's top companies are here in industries like food, health, water, retail, and finance. These companies work with startups, non-profits, and government to tackle global issues.

The Greater MSP region has as many major headquarters as top global cities, but it's less crowded. Unlike most places, you can get involved early and find thousands of local opportunities to advance and develop your career.

People and organizations are more involved in their communities here. Locals volunteer, donate, and vote at some of the country's highest rates and our organizations have a legacy of giving more to their local communities. You can take part in this legacy. 

YOU MIGHT WANT TO CONSIDER SUPPORTING POINTS THAT DRIVE BACK TO THE MAIN THEME

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TOOLS TO USES H A R I N G T H A T T H I S I S T H E B E S T P L A C E T O   S O L V E P R O B L E M S ? C L I C K   T H E T E X T T O B E L I N K E D T O A   R E S O U R C E   Y O U C A N   P U T   T O W O R K .

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MSP JOB

PORTAL

BEST CIT IES TO

START CAREER

BEST FOR

TECH JOBS

VOLUNTEER

PORTAL

INFOGRAPHIC

ON PURPOSE

MSP TECH

PAGE

MSP FOOD & AG

PAGE

MSP FINANCE

PAGE

Discover more tools and resources (and provide feedback) using the MSP Recruiter Toolkit at recruiters.makeitmsp.org.

Theme: BEST ALL-AROUND VALUE

Consider both your salary and the cost of living It's not just housing or transportation alone You don't need to go far to find the right amenities

If you compare Greater MSP to Seattle, Chicago, New York, or even Denver, it's likely more affordable. But it's less affordable than places like Sioux Falls. Encourage candidates to consider cost and salary opportunities in combination.

Housing in Chicago, Denver and Seattle is more expensive, but it is also less expensive in some other markets. Encourage candidates to consider these top two costs and the fact that the Greater MSP region has reliable, affordable public transportation options.

Other costs include things related to hobbies and interests. The quality of the Greater MSP region's restaurants, theaters, sports facilities, parks and other items is as good as top markets but costs less . Again, you'll find the best value here.

YOU MIGHT WANT TO CONSIDER SUPPORTING POINTS THAT DRIVE BACK TO THE MAIN THEME

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TOOLS TO USES H A R I N G T H A T T H I S I S T H E B E S T A L L - A R O U N D V A L U E ?   C L I C K T H E T E X T T O B E L I N K E D T O A R E S O U R C E Y O U C A N P U T   T O W O R K .

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COST OF L IV ING

CALCULATOR

THOUSANDS OF

RENTALS

NEIGHBORHOOD

GUIDE

COMPARE

COMMUTES

MSP TRANSIT

GUIDE

BEST CIT IES TO

SAVE MONEY

INFOGRAPHIC

ON COST

INFOGRAPHIC

ON COMMUTE

Discover more tools and resources (and provide feedback) using the MSP Recruiter Toolkit at recruiters.makeitmsp.org.

Theme:  ACCESSEVERYTHING HERE 

You can actually get a ticket to all the best events You can pull up a seat in the best of our food & drink scene You can explore the outdoors while still in a big city

Every professional sports team plays in a modern facility. Every musical act or play comes through the city. Every major museum show comes here. But unlike the other places where that's true, here you can actually land a ticket to the big event.

The Greater MSP region is a top foodie city and a top beer city according to the biggest media publications. But even the hottest spots are places where you can get a table reservation, bring your out-of-town guests, or go back to every week.

Minneapolis and Saint Paul consistently rank at the top of the country's best parks systems. And many of the country's best lake towns and parks are a short visit away. You don't have to choose between getting outside & the city. You have both here every day.

YOU MIGHT WANT TO CONSIDER SUPPORTING POINTS THAT DRIVE BACK TO THE MAIN THEME

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TOOLS TO USES H A R I N G T H A T   Y O U ' L L   E N J O Y   A N A L L - A C C E S S P A S S ?   C L I C K T H E T E X T T O B E L I N K E D T O A R E S O U R C E Y O U C A N P U T T O W O R K .

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FIND MUSEUMS ,

TRAILS & MORE

NEIGHBORHOOD

GUIDE

TOP RATED

PARKS

VIS ITORS GUIDE

TO MSP

MSP WINTER

GUIDE & VIDEOS

MSP FOOD &

DRINK L ISTS

MSP WELCOME

AMBASSADORS

CITY PAGES

CALENDAR

Discover more tools and resources (and provide feedback) using the MSP Recruiter Toolkit at recruiters.makeitmsp.org.

Theme:  BUILD A MOREINCLUSIVE REGION 

You can help our efforts to connect people of color You can help us welcome people from around the world You can help us set goals, track progress & deliver results

The BE MSP team of Make It. MSP. works to connect and elevate people of color by following their voices. The team works to provide workplace inclusion tools to local employers, culturally specific events to strengthen connections, and much more.

The MSP HELLO team of Make It. MSP. works to welcome the region's newest residents by helping them find a local ambassador, connect through events like MSP Welcome Week, and train organizations on inclusive welcoming practices.

The GREATER MSP Partnership's vision is a region that leads the world in inclusive economic growth. The Partnership is working to set goals & define success along with partners dedicated to driving inclusive growth throughout the region.

YOU MIGHT WANT TO CONSIDER SUPPORTING POINTS THAT DRIVE BACK TO THE MAIN THEME

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TOOLS TO USES H A R I N G T H A T   Y O U C A N P L U G I N B Y H E L P I N G O U T ?   C L I C K T H E T E X T T O B E L I N K E D T O A R E S O U R C E Y O U C A N P U T T O W O R K .

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MSP HELLO

WELCOME TOOLS

MSP REGIONAL

INDICATORS

CEI INCLUSION

INDICATORS

FORUM AT

AUGSBURG

WILDER EQUITY

SUPPORT

BE MSP  

NETWORK

CONNEXT MSP

PROJECT

BE MSP

TOOLKIT

Discover more tools and resources (and provide feedback) using the MSP Recruiter Toolkit at recruiters.makeitmsp.org.

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T H I S G U I D E I S A W O R K I N P R O G R E S S . P I T C H I N A N D H E L P U S L E A R N T O G E T H E R .

M A K E I T M S P . O R G

This guide will be updated in 2020 and we need your input. Share your recruiter case studies, ideas for new tools, and questions about working in partnership.