© Copyright 2001 by
Tobias Valentien
Regional Tourism Board Vorpommern (Western Pomerania)
A success story in regional tourism marketing
www.vorpommern.de, www.ostseeland.de
Welcome to
© Copyright 2001 by
Some Pictures
© Copyright 2001 by
Some Pictures
© Copyright 2001 by
Some Pictures
© Copyright 2001 by
Some Pictures
© Copyright 2001 by
Poland
Baltic Sea
© Copyright 2001 by
Facts
• It’s a brand and a website !
• www.ostseeland.dewww.ost-see-land.de
• Launch: 10/03/2003 at the ITB Berlin
• Visitors: on average 2,000 per day
• Won 2th place out of 45 competitors in the competition of regional internet platforms by the German Tourism Board in 2004
© Copyright 2001 by
Facts
• A co-operation 4 regional tourism boards:
• located at the Baltic Sea in north-east Germany
• Vorpommern
• Rügen
• Usedom
• Fischland-Darss-Zingst
© Copyright 2001 by
Aim
• A regionwide platform for the “Tourism Cooperation Vorpommern (Western Pomerania)”
• 4 competitors working together to gain new markets in central, western and southern Germany
• A Website for tourists on the Pomeranian Baltic Sea
• Good Usability and the latest technical features
© Copyright 2001 by
Overview
• German, Polish & English Website with bridge pages to spanish, finnish, french, swedish presentations on sister site www.vorpommern.de
• Decentralised information by 30 regional editors
• Online-Booking-System incorporated
• Web Catalogue “A-Z” containing 4,000 links and addresses
© Copyright 2001 by
=East (Germany)
The region where it is located
= Baltic Sea
The most prominent touristic region in this area
= Sea
A region on the water:
Lakes, rivers and the Sea
To punctuate the wide landscape of Western Pomerania
Therefore: = a Brand
The Name
© Copyright 2001 by
• short and emotional
• „Traumstrand“ - Dream Beaches
• „Weites Land“ – Wide Land
Therefore
The Claim
Dream Beaches and Wide land
© Copyright 2001 by
The platform
© Copyright 2001 by
Information+
Service
News OST|SEE|LAND
Feel it!
Structure of the Website
• Information + Service
• News
• OST|SEE|LAND feel it!
rational emotional
How to put it into order?
© Copyright 2001 by
Information+
Service
News+
Stories
OST|SEE|LAND
FEEL it!
Journal - Character
Structure of the Website
© Copyright 2001 by
International Appearance
•Polish ONLINE•English ONLINE
• bridge pages …
© Copyright 2001 by
User-friendly
© Copyright 2001 by
Adaptability
Reddot
ServerStandort:
Provider 1OstseeContent
land
ContentUsedom
ProjectAlpha-2004
TemplateUsedom
www.ostseeland.de
Provider 6
www.vorpommern.deProvider 5
www.darss.netProvider 2
www.ruegen.deProvider 3
www.usedom.deProvider 4
Administrator A Adminstrator B Administrator C
TemplateOstseeland
Professional
www.alpha-2004.de
Ost-See-Land 4 regional tourism boards Other projects
Content Management System (CMS)„RedDot“
© Copyright 2001 by
Regional Editors
Regional editors:Torsten Bänsch
Mönchguter Museen
Birgit Bluhm
Schloss Rothenklempenow
Madlen Dürrwald
Tourismus AG Binz
Jörg Goetze
Landkreis Nordvorpommern
Gesa Hacker
Amt Franzburg-Richtenberg
Petra Hilber
Stadtinformation Hansestadt Greifswald
Angela Kasten
Stadt Grimmen
Elke Kommnick
Stadtinfo Pasewalk
Bärbel Lenuck
Presseamt Stadt Greifswald
Regional editors:Karoline Mau
Touristservice Sassnitz
Angelika Mengelkamp
Fremdenverkehrsverein Lassan e.V.
Liane Müller
Kurverwaltung Seebad Lubmin
Ute Mülling
Touristeninfo Strasburg
André Paul
Touristinfo Kap Arkona
David Prochnow
Stadt Loitz
Undine Pätrow
Fremdenverkehrsverein Mönkebude
Gabriele Ritschel
Fremdenverkehrsverein Stettiner Haff e.V.
Margret Scheel
Stadt Barth
Regional editors:Susanna Schieke
Stadtinformation Grimmen Strukturförderverein Trebeltal
Natalie Schlemper
Tourismuszentrale Rügen
Monique Schulze
Tourismuszentrale Rügen
Thomas Trojan
Seekajakreisen
Ulrich Weissner
Tourismus Stadt Bergen auf Rügen
© Copyright 2001 by
The Highlights.
© Copyright 2001 by
Situation before
• Overview of accommodation was not easily available
• Time-consuming price-checking mechanism
• A variety of offers on different websites exists
• No central point of information was available
Online Booking System
© Copyright 2001 by
Solution
• Booking-Engine for holiday accommodation
• central search in different offers with one mouse click
• Overview on all available accommodation at that particular time
• easy and reliable booking
Online Booking System
© Copyright 2001 by
© Copyright 2001 by
The Highlights. A-Z.
© Copyright 2001 by
The Highlights. A-Z.
The whole of Western Pomerania on one click!
More touristic links about this region are not available anywhere else (4000 entries)
Keeping the overview
- Collecting infos- Print them
zum A-Z
© Copyright 2001 by
The Highlights. A-Z.
more Features- external entries- regional filtering available- Save and store entries- PDF
zum A-Z
© Copyright 2001 by
The Highlights.
Contentsharing A-Z
Including parts of the A-Z- Adaptable Styling
- Own content (shared content)
- All functions
- Automatic generating
Link
© Copyright 2001 by
Contentsharing CMS Reddot.
Integration of content
- Adaptable Styling
- Automatically generated into different websites with one working step
Vorpommern.deReddot
© Copyright 2001 by
The Highlights. Flash-Activ-Map.
Live
© Copyright 2001 by
The Highlights. Flash-Activ-Map
Innovation:
The Map is fully dynamic:- Everyday current data
Individual OST|SEE|LAND-Map- Shows only the information asked for
Info + Overview- Interrelating the Map with the data of the A-Z
Flash-Vector-Format- Zoom without loading.
© Copyright 2001 by
The Highlights. Flash-Greeting-Card.
Live
© Copyright 2001 by
The Highlights. Flash-Film.
Live
© Copyright 2001 by
Conclusion / Essentials
• Co-operation
• Profit models
• CMS technology
• Emotionalizing Features
• Well structured theme orientated Navigation
© Copyright 2001 by
Thank You !!
© Copyright 2001 by
Thank You !!
© Copyright 2001 by
Thank You !!