1© 2004 Cisco Systems, Inc. All rights reserved.11.23.04
Online Marketing Resources
CAROLINE MILLS
Academy Support Representative
Central, Mountain, and Western States
222© 2004 Cisco Systems, Inc. All rights reserved.11.23.04
Online Marketing Resources
• IT Skills Gateway
• Marketing Toolkit
• Success Stories
• Panduit Campaign
• Videos and Educational Games
• Promotional Items
• Guidelines
• Additional Updates
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IT Skills Gateway
Available prelogin on Academy Connection
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Sample Audience – Guidance Counselors
• Site developed after success of Guidance Counselor toolkit
Curriculum to career mapping
Student handouts and videos
Assessment activities
Diverse learning styles
Opportunity to get more information
555© 2004 Cisco Systems, Inc. All rights reserved.11.23.04
Marketing Toolkit
• Cisco Systems developed the Academy Marketing Toolkit to facilitate your local marketing activities
• 50+ resources fall into five major groupings
Event tools
Presentation tools
Publicity tools
Marketing plan
Videos, logo, brochures
• Located in the Tools section of Academy Connection
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Marketing Resources
• New Student Datasheet
• New Security and Wireless Brochure
• New Administrator Datasheet (Coming soon)
Administrators
Instructors
Government officials
• Updated Presentations (Coming soon)
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Showcase the Success of your students, instructors, and Academies
• Submit success stories online
• Send leads and stories to Tina Franklin, [email protected] or Caroline Mills, [email protected] along with a signed release form
• Stories are published in Academy newsletters, Academy Connection, presentations and executive packets
888© 2004 Cisco Systems, Inc. All rights reserved.11.23.04
Panduit Postcard and VOD
www.cisco.com/go/PNIE
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Academy “I Am an Engineer” Video
• Four-minute introduction to the field of engineering as shown by four multinational women employees at Cisco
• Available for Academy instructors to use to encourage their female students or educate community leaders and administrators about the challenges of recruiting and retaining women in science, math, and technology fields
• Located on Academy Connection Click the Tools menu in the right nav bar
Scroll down to the General section
Click “I Am an Engineer” video
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Go Peter Packet Go!
• Video game interface that teaches about packets traveling their way through viruses, hackers, and servers
• Available for download pre and post login on Academy Connection
http://www.cisco.com/warp/public/779/edu/peterpacket/
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Promotional Items
• Lands End
Order Cisco merchandise such as t-shirts, jackets, and other apparel
• JourneyEd
Order specialized Academy posters, brochures, and video-tapes, as well as discounted books, software and hardware
• Cisco Marketplace
Order Cisco logo merchandise such as clothing, desk, gift, sports, and travel items
*Available under Academy Marketplace
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Guidelines
• Logo
The Cisco Networking Academy Program has its own logo to promote and brand your organization's participation in the Academy program
Download the logo for use on web sites and a high resolution version for printed material
• Branding Guidelines
Learn more about proper use of the logo and language of the Cisco Networking Academy Program
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Upcoming Marketing Projects
• Academy Curriculum Roadmap (Launch mid-Jan)
Assist Academies in determining the Academy curriculum that best meets the needs of their educational institutions curriculum plan and the desired IT learning and career paths of their students
Assist students in finding the correct path to continue and complete a two year community college program and eventually a four-year program
• Working with a PR firm to secure advertising in major education publications
• Continue to update and post new collateral, presentations, and videos
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Contact Information
Caroline MillsAcademy Support Representative
Central, Mountain and Western States
509-244-1807
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