1© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Online Marketing Resources

CAROLINE MILLS

Academy Support Representative

Central, Mountain, and Western States

222© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Online Marketing Resources

• IT Skills Gateway

• Marketing Toolkit

• Success Stories

• Panduit Campaign

• Videos and Educational Games

• Promotional Items

• Guidelines

• Additional Updates

333© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

IT Skills Gateway

Available prelogin on Academy Connection

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Sample Audience – Guidance Counselors

• Site developed after success of Guidance Counselor toolkit

Curriculum to career mapping

Student handouts and videos

Assessment activities

Diverse learning styles

Opportunity to get more information

555© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Marketing Toolkit

• Cisco Systems developed the Academy Marketing Toolkit to facilitate your local marketing activities

• 50+ resources fall into five major groupings

Event tools

Presentation tools

Publicity tools

Marketing plan

Videos, logo, brochures

• Located in the Tools section of Academy Connection

666© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Marketing Resources

• New Student Datasheet

• New Security and Wireless Brochure

• New Administrator Datasheet (Coming soon)

Administrators

Instructors

Government officials

• Updated Presentations (Coming soon)

777© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Showcase the Success of your students, instructors, and Academies

• Submit success stories online

• Send leads and stories to Tina Franklin, tifrankl@cisco.com or Caroline Mills, camills@cisco.com along with a signed release form

• Stories are published in Academy newsletters, Academy Connection, presentations and executive packets

888© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Panduit Postcard and VOD

www.cisco.com/go/PNIE

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Academy “I Am an Engineer” Video

• Four-minute introduction to the field of engineering as shown by four multinational women employees at Cisco

• Available for Academy instructors to use to encourage their female students or educate community leaders and administrators about the challenges of recruiting and retaining women in science, math, and technology fields

• Located on Academy Connection Click the Tools menu in the right nav bar

Scroll down to the General section

Click “I Am an Engineer” video

101010© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Go Peter Packet Go!

• Video game interface that teaches about packets traveling their way through viruses, hackers, and servers

• Available for download pre and post login on Academy Connection

http://www.cisco.com/warp/public/779/edu/peterpacket/

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Promotional Items

• Lands End

Order Cisco merchandise such as t-shirts, jackets, and other apparel

• JourneyEd

Order specialized Academy posters, brochures, and video-tapes, as well as discounted books, software and hardware

• Cisco Marketplace

Order Cisco logo merchandise such as clothing, desk, gift, sports, and travel items

*Available under Academy Marketplace

121212© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Guidelines

• Logo

The Cisco Networking Academy Program has its own logo to promote and brand your organization's participation in the Academy program

Download the logo for use on web sites and a high resolution version for printed material

• Branding Guidelines

Learn more about proper use of the logo and language of the Cisco Networking Academy Program

131313© 2004 Cisco Systems, Inc. All rights reserved.11.23.04

Upcoming Marketing Projects

• Academy Curriculum Roadmap (Launch mid-Jan)

Assist Academies in determining the Academy curriculum that best meets the needs of their educational institutions curriculum plan and the desired IT learning and career paths of their students

Assist students in finding the correct path to continue and complete a two year community college program and eventually a four-year program

• Working with a PR firm to secure advertising in major education publications

• Continue to update and post new collateral, presentations, and videos

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Contact Information

Caroline MillsAcademy Support Representative

Central, Mountain and Western States

camills@cisco.com

509-244-1807

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