http://www.flickr.com/photos/eye2eye/50892860/
What is social media?
http://www.flickr.com/photos/mindaugasdanys/3766009204/
What is social media?
• Communication minus Barriers
• Telling stories (& retelling)
• World’s greatest listening engine
What is social media?
• Draw in new leads
• Build credibility > turn leads into sales
• Reduce costs of serving clients
• Retain clients & generate new business from them
• Discover & develop new business lines
5 Ways to Build Business
with Social Media
http://www.flickr.com/photos/mindaugasdanys/3766009204/
http://www.flickr.com/photos/8905571@N05/3654684144/
• Good:
• Show or tell
• Listen
• Respond
• Repeat
How to do social media
• Better:
• Ask
• Listen
• Think
• Respond
• Repeat
• Get ready to listen
• Set up Google Reader & add RSS feeds
• Set up alerts: company name, competitors’ names, industry news
• Find which social network your customers use
• Set up your presence there
• Reshare & respond >= post
• Find 8 worthwhile blogs/websites to follow
• Contribute when you have something of value
3 steps to get started
• "The Dos and Don'ts of Online Publicity, For Some Reason," Lindsay Robinson
• http://lindsayrobertson.tumblr.com/post/330892541/the-dos-and-donts-of-online-publicity-for-some
• (The tip about "Pick 8 Blogs" is the best one.)
• "Top 5 Innovative Ways PR Pros Are Using Social Media," Mashable
• http://mashable.com/2011/04/07/innovative-pr-social-media/
Useful Reading
• BigBigDesign.com
• MyBrilliantMistakes.com
Contact Cynthia Closkey