15 Minute Social Media for Business

Cynthia CloskeyBig Big Design

What is social media?

http://mattroyse.wordpress.com/

http://www.flickr.com/photos/eye2eye/50892860/

What is social media?

http://www.flickr.com/photos/mindaugasdanys/3766009204/

What is social media?

• Communication minus Barriers

• Telling stories (& retelling)

• World’s greatest listening engine

What is social media?

The Big Change:The Media = Everyone

• Draw in new leads

• Build credibility > turn leads into sales

• Reduce costs of serving clients

• Retain clients & generate new business from them

• Discover & develop new business lines

5 Ways to Build Business

with Social Media

http://www.flickr.com/photos/mindaugasdanys/3766009204/

http://www.flickr.com/photos/8905571@N05/3654684144/

http://www.flickr.com/photos/walkadog/3353936487/

• Good:

• Show or tell

• Listen

• Respond

• Repeat

How to do social media

• Better:

• Ask

• Listen

• Think

• Respond

• Repeat

• Get ready to listen

• Set up Google Reader & add RSS feeds

• Set up alerts: company name, competitors’ names, industry news

• Find which social network your customers use

• Set up your presence there

• Reshare & respond >= post

• Find 8 worthwhile blogs/websites to follow

• Contribute when you have something of value

3 steps to get started

• "The Dos and Don'ts of Online Publicity, For Some Reason," Lindsay Robinson

• http://lindsayrobertson.tumblr.com/post/330892541/the-dos-and-donts-of-online-publicity-for-some

• (The tip about "Pick 8 Blogs" is the best one.)

• "Top 5 Innovative Ways PR Pros Are Using Social Media," Mashable

• http://mashable.com/2011/04/07/innovative-pr-social-media/

Useful Reading

Questions & Discussion

• ccloskey@bigbigdesign.com

• BigBigDesign.com

• MyBrilliantMistakes.com

Contact Cynthia Closkey