1. Summarize achievements that strategically align with the District Improvement Plan.
2. Highlight programs and initiatives that contributed to student and staff accomplishments in 2013.
3. Create an attractive and easy-to-read marketing piece that builds brand equity.
4. Introduce a new communications tool and information through the interactive report.
Objectives
• Color Scheme
• Font Selection
• Photography
• Illustrations
• Easy to Read Information
• Info Graphics
The NISD Brand
Pages 1-71. Table of Contents and
Welcome
2. What We Stand For
3. NISD At-A-Glance
4. Our Leadership
5. Strategic Summit
Introduction to NISD
• Goal 1: pages 6-13
• Goal 2: pages 14-17
• Goal 3: pages 18-21
• Goal 4: pages 22-25
• Goal 5: pages 26-28
• Looking Ahead: pages 29
Designed around Strategic Goals
Goal 1 – Successful Learners
Northwest ISD will provide premier programs to ensure that all students are successful learners.
Designed around Strategic Goals
• Digital Learning Environment
• Shift in Education
• Academic Preparation & College Readiness
• Profile of A Graduate
• Project-Based Learning
• Personal Growth & Success
• OLC and NISD Academics
• Fine Arts and Athletics
Goal 1 – Successful Learners
Goal 2 – Quality Staff
Northwest ISD will recruit, develop, retain and recognize an exceptional, highly motivated staff to optimize student engagement and learning.
Designed around Strategic Goals
• Staff Recognition
• Staffing
• Competitive Pay & Teacher Prep Programs
• Professional Development
• Wellness Programs
Goal 2 – Quality Staff
Goal 3 – Communication and Community Engagement
Northwest ISD will provide timely, open communications and positive parental and community partnership opportunities in our schools.
Designed around Strategic Goals
• Mobile App
• Connect with NISD
• Community Engagement
• Feedback
• Volunteers
• PIE
Goal 3 – Communication and Community Engagement
Goal 4 – Learning Environment
Northwest ISD will provide premier facilities and support systems that enhance a positive learning environment and foster student and community pride.
Designed around Strategic Goals
• Growth
• Hybrid Energy Systems
• Bond Recap
• Safety and Security
• Facilities
Goal 4 – Learning Environment
Goal 5 – Resources
Northwest ISD will invest resources to ensure that students, parents and the community receive optimal educational services.
Designed around Strategic Goals
• School Finance
• Expenditures & Revenues
• Education Dollar
• Enrollment Online
• Chapter 41
• Award-winning Practices
Goal 5 – Resources
• Beck Elementary Addition
• Peterson Elementary Addition
• NISD Mobile App – Phase 2
Northwest NISD News
Interactive Annual Report• Allows the report to be a current communication
tool.
• Provides over 85 links of additional district information.
• Facilitates the one-click connection to information for the district, campuses, and departments.
• A tool for community, staff, parents and students.
How the Interactive Report Works
• Anywhere that a hand indicator appears, there is an interactive ability.
• Links will go to photo galleries, extended articles, web links, videos and related websites.
• Every page of the book has interactive abilities by simply clicking on the area indicated.
• There is a how-to video for new users posted on the web page: www.nisdtx.org/annualreport2014
• Schools
• Government Officials
• Education Agencies
• Business and Community Partners
• NEF Board
• Realtors
• Chamber Boards
• Non Profit Organizations
• Leadership NISD
• Waiting Rooms
Branding Beyond NISD