Client Success
Webinar Series presents:
2014:
A Look Ahead
at the Trends in
Content Marketing
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Speaker
Brandon Gilmore
• One of the newest
members to the Client
Success Team
• 5 years experience in
eCommerce
• Analytics Enthusiast
• TV and Movie Addict
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Agenda
1. Review 2013
2. 2014 – What’s coming? What’s
already here?
• SEO
• Social
• Content
• Mobile
3. Questions and Answers
Outcome:
To give your business an edge in 2014.
We make it simple for brands
to be massively discovered in
a social and mobile world.
Processing billions of data
points for over 10,000+ brands
across 22 countries.
WEB PRESENCE ANALYTICS for BRANDS AND
Remembering 2013
Mobile
Searc
h
Socia
l
Web
Presenc
e
Analytic
s
In 2013 we saw many
changes in our world, some
notable ones include:
• Penguin 2.0
• Knowledge Graph
• In Depth Articles
• Not Provided
• Hummingbird – Semantic
Search
• YouTube and Google + get
married
WEB PRESENCE ANALYTICS for BRANDS AND
SEO
Mobile
Socia
l
In 2014 we predict the following
will happen or continue to make
an impact:
• Knowledge Graph and Rich
Snippets use in search will
increase
• Google Authorship and Author
Rank will take off
• Focus on Page level metrics
when reporting
• Monitor long tail keywords
• Backlinks – Quality > Quantity
WEB PRESENCE ANALYTICS for BRANDS AND
SEARCH ENGINE
ALGORITHMS
HAVE SHIFTED
THE MARKETING
GAME
@KristaLaRiviere @gShiftLabs
Knowledge Graph
Mobile
Socia
l
Example of
How Google
is
experimenting
with
Knowledge
Graph in
Local.
WEB PRESENCE ANALYTICS for BRANDS AND
www.gshiftlabs.com | @KristaLariviere
Textual Search
www.gshiftlabs.com | @KristaLariviere
Conversational Search
Social
Mobile
Socia
l
In 2014 we predict the following
will happen or continue to make
an impact:
• Google + will continue to Grow
• Curating Content and
Collaboration will grow
• Viral Content and Creativity
are vital to survive
• Consistency will continue to be
important to ensure message
is seen WEB PRESENCE ANALYTICS for BRANDS AND
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Content
Mobile
Socia
l
In 2014 we predict the following
will happen or continue to make
an impact:
• Answer Questions with your
Content
• Visual aspects your content
will continue to grow with tablet
and mobile adoption rates
increasing
• Video will continue to take off
(YouTube, Vimeo, Instagram,
Vine, New one?)
WEB PRESENCE ANALYTICS for BRANDS AND
CONTENT-LEVEL PERFORMANCE METRICS
@KristaLaRiviere @gShiftLabs
ONE MORE TEENY MOBILE TIP FOR DISCOVERABILITY…
“I wouldn’t be surprised if
we soon take mobile page
speed into account for
SEO.”
- Matt Cutts.
@KristaLaRiviere @gShiftLabs
Infographic
Socia
l
WEB PRESENCE ANALYTICS for BRANDS AND
Mobile
Mobile
Socia
l
In 2014 we predict the following
will happen or continue to make
an impact:
• Site Speed
• Responsive Design
• Content for Mobile
WEB PRESENCE ANALYTICS for BRANDS AND
What is the average percentage of organic visits to 6,000 web presences from mobile devices over the past 10 months?
23%
19%
16%18%
19%20%
21%
25%
27%26%
0%
5%
10%
15%
20%
25%
30%
Jan Feb Mar Apr May June July Aug Sept Oct
Organic Search Traffic from Mobile DevicesJanuary 2013 to October 2013
- 6,000 web presences- Source: gShift
@KristaLaRiviere @gShiftLabs
KEYWORD POSITIONS BY GEOGRAPHY & DEVICE
EXPAND YOUR KEYWORD RESEARCH for Mobile
1. Shorter Tail Searches + GEO when typing2. The Lazy Factor3. Conversational Searches (Desktop & Mobile)4. Geography
• Flower shop• Flower store• Flower shop Toronto• Flower store Toronto• Flower shop in Toronto• Flower store in Toronto• I am looking for a flower shop• I am looking for a flower store• I am looking for a flower shop in Toronto• I am looking for a flower store in Toronto
@KristaLaRiviere @gShiftLabs
WEB PRESENCE ANALYTICS for BRANDS AND
Special Promotion
Package What’s Included
Mobile Discoverability
Audit
(4 Hours)
• Audit of Mobile Presence
• Recommendation on Local
and Social
• Keyword Research
• SWOT Analysis
Mobile Discoverability +
Competitive Analysis
(6 Hours)
All the Above + Look at 3
of your competitors
performance on Mobile
Promotion expires February 5, 2014Contact [email protected] or your CSM for more details
WEB PRESENCE ANALYTICS for BRANDS AND
Questions and Answers
Mobile
Socia
l
We open it up to answer some Questions now.
We will do our best to answer any questions you
have at this time if we are unable to get back to
you in the time provided, your client success
manager will get back to you afterwards.
Email: [email protected]
WEB PRESENCE ANALYTICS for BRANDS AND
Next Month’s Webinar
Mobile
Socia
l
Topic: Hummingbird
Presenter: Crystal Wiltshire, CSM
Date: February 19, 2014 at 1:00 pm EST
WEB PRESENCE ANALYTICS for BRANDS AND