2014
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS MY MOBILE CUSTOMER?
YOUR STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
HOW DO MOBILE
CUSTOMERS ENGAGE?
13
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
WHAT DO MOBILE CUSTOMERS
SHARE? 72%
14%
66%
30%
59%
37%
60%
24%
58%
38%
Positive Experiences
Negative Experiences
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
Brand Percentage of Local Feedback Missed
Denny’s 80%
Chipotle 79%
Ruby Tuesday 86%
Five Guys 100%
Boston Market 81%
P.F. Chang’s 86%
Baja Fresh 78%
Au Bon Pain 90%
Qdoba 82%
Fast Casual Restaurants have not
employed the tools & technology to
“tune in” to their mobile customers.
HOW MUCH IS BEING
MISSED?
THE AVERAGE RETAILER IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND
85%
Five Guys
Au Bon Pain
Ruby Tuesdays
P.F. Chang’s Qdoba