Dark blue = train Green = bus
Light blue = ferry
Dark blue = train Green = bus
Light blue = ferry
Dark blue = train Green = bus
Light blue = ferry
A huge mix of DATA collection
× 10% manual collection, which is used in 50% of queries
× Information for TOA (transport organiser authorities) who are on Google Transit : rome2rio also hosts GTFS data…
× Integra network : Data extraction for Funchal -> Rome2rio
Rome2rio traffic Unique Visitors during July – December 2013 : 4.24 million In the last month: 1.02 million unique visitors, 2.78 million searches
Island 1%
Airport / station / stop 2%
Country / region 4%
Neighbourhood 4%
Mountain / Ski resort 4%
Attraction / landmark 6%
Small City 14%
Town 21%
Major City 44%
“Major city is a place like Melbourne or Paris that has a major airport, and you typically fly into”
« Small city is place like Ghent that does not have a major airport, you typically get to by train / bus / car from nearby city »
« Town is a place like Riomaggiore or Cambridge »
« Neighbourhood is a region of a large urban area, such as Bellevue (within Seattle area) or Box Hill (within Melbourne area) »
2nd Mobility Forum, 2nd collaboration
Exploration of a dataset of searchs of Rome2rio database
× Testing a data set over a month, Last month / 31 days, Dec 23 - Jan 22
888 150 searches vs 2.78 million searches
Country level
“Atlantic area” = Ireland + GB + France + Spain + Portugal
× Searches :
Origin A
Destination B
AB segment = From A country to B country
BA segment = From B country to A country
× 3 types of journeys, regarding each country :
INTRA NAT : A=B=Country
EXT to Country : the country is the destination
Country to EXT : the country is the origin but not the destination
Destination Heat map… international and the winner is… ???
The most popular destination is… Italy
× Premium of the name of the Journey Planner, Rome2rio ?
× 69% searches having a destination Italy, have a starting point Italy : INTRA NATIONAL
× The remainder of incoming and outgoing searches are balanced, there are as many queries to Italy as from Italy
70% of searches concern Europe
35% concern the Atlantic area (country level)
Destination Nbre requetes
1 IT 113358
2 FR 80084
3 GB 64127
4 DE 61413
5 US 59297
6 ES 53874
7 CH 40487
8 IN 29711
9 AT 25515
10 NL 23983
TOP 10 DESTINATIONS
1
3
2
A very important part of Intra-national searches (INTRA NAT)
On a global level, the highest flow between countries concerned was that of France <-> Italy
Focus on the Atlantic area (country level/1 month)
Significant weight in global searches
Atlantic Area as a Destination: 81 209 searches
Outside of Atlantic Area: 87 656 searches
INSIDE Atlantic Area : 134 148 searches
Net migration Atlantic Area : - 6 447
Focus on the Atlantic area (country level/1 month)
Non-homogeneous space in terms of paths
Example of indicators to Monitor the behavior of travelers Focusing on usage of Journey planners : × Penetration rate (searches vs nb of
inhabitants) × Amount of INTRA National queries
Atlantic Area : 3 groups
Example of indicators to observe and structure the flow of information requests for the territories
Focusing on “Attractiveness” of Destinations, × Position of the country as a Destination × Net migration
Atlantic Area : 3 groups
Thank you ;-)
Veronique SEEL
Integrated mobility projects coordinator at EIGSI
Special thanks to CEO’s Rome2rio, Michael Cameron and Rod Cuthbert
Save the date :
Rod Cuthbert is making one of the keynote presentations at the upcoming ITB to be held in Berlin on March 5th. Titled “Multi-Modal Travel Search Has Arrived… Now What?” the presentation will offer a wide-ranging overview of the marketplace, including the key players in the space and the various challenges they face in promoting industry-wide adoption of multi-modal search.