PricewaterhouseCoopers:Data Analytics Strategy
www.pwc.com
October 30th 2015
Team Audyssey
Fudi XuOlivia Villecco
Lauren VanFossanAndrej Antic
PwC
Plan to ACTION
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Advance the company
Access tools and resources
Apply data to decision making
Analyze data collection
Appraise Pandemonium
PwC
Appraisal for Pandemonium
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Basement Garage $55 Million
Liabilities = 109% of Assets
Current Ratio Increasing
Debt Payments Looming
PwC
Recent Trends in Gaming Industry
Free +
Premium(In-App Purchases)
= Freemium
Game of War: Fire Age
Clash of Clans
Candy Crush Saga
Candy Crush Soda Saga
Boom Beach
Minecraft: Story Mode
Minecraft: Pocket Mode
Ultimate Juggle
Ultimate Juggle Plus
Ultimate Juggle Avenger
0 500,000 1,000,000 1,500,000 2,000,000
1,438,436
1,042,419
813,257
245,474
205,932
81,790
22,297
21,134
13,478
3,976
2015: Daily Revenue in Dollars
PaidFreemiu
m
Pandemonium
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“In-App Purchases” & “In-App Advertisements”Purchases Advertisements
76% of all revenue in the Apple store are from In-App Purchases in 2013.
Paid Revenue24%
IAP from Paid Apps
5%
IAP from Free Apps 71%
Total Revenue from Apps
(Distimo)
Generate Additional Revenue through Advertisements for Users
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Internally Sourced Data
$
Customer profile of users who complete transactions tailor decision making to achieve goals
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GeotagsUsing Data Analytics to Improve User Experience
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Geotags
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Using Time Data for Updates
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See what keeps users engaged
PwC
Using Data Analytics for Target Market Advertising
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PwC
User
Google Analytics
TableauAdmob by Google
Increase Revenue & User
Experience
Companies We Suggest
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Companies We Suggest
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Companies We Suggest
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Companies We Suggest
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By consolidating and specializing data using Dashboards, Pandemonium can gain insights about users to drive in-app purchases and maximize revenue.
PwC
Consider Refinancing Loan
• Long-term Debt $13,000,000• Interest Expense $1,300,000
Current Pandemonium Rate:10% interest rate
• Past year financials showed promising growth, lower risk• LIBOR index low
Potential Qualification Rate:7% interest rate
Potential savings:
$390,000/yrAppraise Apply AdvanceAccessAnalyze
PwC
Location! Location! Location!
Long Beach, CA
Whittier, CA
$312,480/yr (excluding Utilities) The amount of money saved by moving Long Beach, CA employees to Whittier, CA.
60 sq.ft./ Average employee
105 total Pandemonium employees in California
x =6300 sqft needed
(Office Finder)
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•Free-Enterprise Government•Healthy GDP (2.9% est. in 2014)•Well Educated Population•Low Labor Costs
Singapore
PwC
PwC Can Help!
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Pandemonium’s 5 Year Projection with PwC
Stag
e of
de
velo
pmen
t
1-3 4-5
-Data Analytics-In App Ads-Location
-Expansion-New Products
A
B
C
D
Sale
s e
volu
tion
-Freemium-Partnerships-Dashboards-Refinance
-Data Analytics-Improve User Experiences
5+
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Thank you
Questions?