If youre only aware of the personal side of FacebookIve
compiled a list of Facebook marketing tips to help you create a
valuable Facebook page for your business, so that you can start
promoting your products and services to a wider audience.
Facebook Marketing Tips
1)How to Create a Business Facebook Page By David Waring. Once
you realize the value of being on Facebook, its time to create your
own business page on Facebook. It may seem intimidating initially,
but in this tutorial, I walk you through all of the steps necessary
to create a professional Facebook business page.
2)How to Optimize Your Facebook News Feed Presence By Issie
Lapowsky. Conventional wisdom says that you should lead with a
statement and follow with a question to engage the reader. On
Facebook, flip that around, and lead with the question. Itll get
the wheels turning.
3)10 Ways to Build Your Business with a Blog By Scott Ayres.
All of us want to create a huge fan base on Facebook, but it
definitely aint easy. Scotts article gives some pointers on how to
create the perfect environment for growing your fans. He also
shares some Facebook status ideas to solicit engagement from
fans.
4)By Kevan Lee. Facebook has a dark side. Its mysterious
algorithm makes it difficult for many businesses on Facebook to
reach all of their fans. If you want to avoid paying for your
reach, and prefer the organic approach, then you definitely need to
read this article. The Complete Guide to Growing Your Organic
Facebook Reach
5)10 Facebook Ads You Should Be running Right Now By Francisco
Rosales. Ever wonder what type of ads are most effective on
Facebook? Francisco breaks it down into 10 easily digestible types.
Theres also advice on how to target specific audiences for a
desired result.
6)6 Ways to Promote Your New Facebook Page By Leanne Kennis.
Leanne shares 6 easy ways to get your Facebook page in front of
more eyeballs. Sometimes, its as simple as sharing with your
friends and family, or putting your Facebook information on your
business card. Promote yourself shamelessly.
7) 5 Facebook Business Page Check Up Tips By Laura Tate. Take
the opportunity to create a vanity URL. Instead of a random stream
of numbers and letters, your Facebook URL will read:
www.facebook.com/YourBusinessName.
8)Get More Facebook Likes Free for Your Facebook Page Another
one by me. Along with fans, you definitely want to get likes. Be
aware that Facebook marketing requires active participation. You
cant expect for users to like your page if youre only remotely
involved.
9)How to Run a Facebook Contest Running a contest on Facebook
is a great way to publicize your business. If done correctly, youll
walk away with more likes, more fans, and more email subscribers.
Consider the contest prize as part of your marketing campaign. It
will, after all, garner you lots of engagement.
10)The Right Way to Offer A Coupon on Facebook By Andrew
Samuelsen. Coupons are a great way for your business to advertise a
specific product or service. It entices the customer into trying
your product or service at a discounted rate in the hopes of
converting that customer into a loyal one.
11)How to Offer a Coupon for Becoming a Facebook Fan By Michael
Cox. This is more of a tutorial on how to create a coupon in
Facebook. Its helpful and to the point.
12)5 Ways to Offer Social Customer Service with Facebook By Jim
Belosic. Facebook is the most popular social network, and its
highly likely that some of your customers use this service daily.
If you have a social presence on Facebook, you should definitely
use it to strengthen your customer relationships.
13)Your Profile Pic is Way More Important than Your Cover Photo
By Scott Ayres. When designing your Facebook business page, pay
special attention to your profile picture. Its the most important
picture of your business because its what shows up in news
feeds.
14)Facebook Page Design Best Practices: A Cheat Sheet By Sarah
Matista. Sarah discusses the best ways for creating a professional
and customized Facebook page. She includes the sizes of various
elements, and how they function within your business page.
15) 5 Facebook Apps that Any Business Can Use Right Now By
Chelsea Hejny. Use apps to help you create the perfect user
experience on your Facebook page. The 5 apps listed in this article
can assist any business, whether youre providing lawn care or
selling school books.
16)How to Use Facebook Insights By Jon Loomer. Use Facebooks
analytics to determine whats working and what isnt. Jon gets
specific about how to track your business performance on Facebook.
One of the features Im most excited about is benchmarking.
17)All Facebook Image Dimensions: Timeline, Posts, Ads By Jon
Loomer. Another gem by Jon! When youre in the process of designing
your facebook page, you need to know the exact dimensions for
optimal images. Look no further than this article. Jon goes into
every type of configuration from Facebook. Its worth the
click.
18)7 Deadly Facebook Sins Your Followers Will Not Forgive By
Dana Kilroy. This tongue-in-cheek infographic lists seven
unforgivable mistakes many businesses make when trying to engage
their customers. Avoid these sins at all cost.
19)Custom Scheduling: The Easiest Way to Schedule Your Social
Media Updates By Leo Widrich. To be successful on Facebook, you
must be active. But, how do you maintain an active profile on
social media while still taking care of your businesses? If you
dont have the budget for a dedicated social media expert, Buffer
App is the next best thing.
20)Like Us vs. Find Us on Facebook By John Trader. Have you
pondered what wording to use when advertising your Facebook page to
your customers? John has a thought-provoking analysis of what like
vs. find can do for your business page.
21) 26 Ways to Engage Your Fans on Facebook By Debbie Hemley.
Debbie goes in depth about the different methods you can use to
engage your customers. Whether its with apps or images, you can and
should try different methods to reach your audience.
22)How to: Like a Facebook Page Via Text Message By Michele
Weisman. For customers who are shopping inside of your business,
get them to your Facebook page, too. The easiest way to do this is
by offering a mobile code. When users send a text message, they
automatically like your page.
23)How to Create Facebook Posts that Go Massively Viral By
Samatha Felix. Its an oldie but a goodie. Everyone wants to creates
posts that are wildly popular and garner tons of likes and fans.
This article discusses important elements that go into viral
Facebook posts, and how you can recreate it with your
business.
24)How to Optimize Your Fan Page for Graph Search in 6 Easy
Steps By Scott Ayres. As a local business, you should utilize
Facebooks graph search to get make local customers aware of you.
Scott shows you how easy it is to set up and use graph search.
25)4 Facebook Mobile Marketing Tips for Small Businesses By
Danielle Cormier. Mobile users are not a passing fad, its the way
of the future. Get ahead of the curve by implementing mobile
marketing on your business Facebook page. Danielle shows you how to
create an effective mobile campaign.
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