1. Brazilian-born Fabiana Pereira, MBA, PhD.
2. Senior Digital Strategist & Management Consultant
3. Work with Fortune 100 and disruptive startups
4. To establish and lead highly successful CRM and Interactive Marketing Programs
5. Think outstanding is the new black
In 2014, 89% of marketers in the US and Canada said email was their primary channel for lead generation. (Forrester Research).
In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (eMarketer).
In 2014, 74% of marketers claimed: email marketing generates a positive ROI for their brands or businesses (Marketing Cloud).
In 2014, 43% of enterprises reported having email teams staffed with 2 to 3 people (Marketing Cloud)
DB GROWTH 101: OPTIMIZED OPT-IN
1. Location, Location, Location
2. Immediate Gratification
3. Short and Sweet
4. Test for the Best
PERSONALIZATION BOOST: ADDED VALUE
1. Exclusive Club
2. Everyone Gets Busy
3. Hey, Here’s Something Awesome
PERSONALIZATION PRO: DYNAMIC CONTENT
1. You Had a Stylish Year!
2. Your Foundation Matches.
3. We Miss You. Here’s a Freebie. Come Back.
4. 6 Months Together! We ♥ You More than Ever.
PERSONALIZATION BOOST: AUTOMATED FLOWS
1. Welcome to Our World
2. Post-Purchase Follow Up
3. Reengagement
4. Abandoned Browsing / Cart